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Fabindia ppt

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Fabindia ppt

  1. 1. Presented By Chandan yadav Suyog zajam Santosh yadav Seema yadav & Sneha waghmare
  2. 2.  Introduction  History  Outlet location  About Product  About employees  About consumers  Market strategies  Difference between outlets  SWOT Analysis  Why unique business entity  What we experienced
  3. 3. It is an Indian chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India. It is largest private platform for products that are made from traditional techniques, skills and hand-based processes. Hand based processes has set Fab India apart from any other commercial brands. All Fab India products are natural, craft based, contemporary and affordable in price.
  4. 4. History Founded in 1960 By John Bissel 1976: First retail store in Delhi 1993: Second retail store in Delhi 1996: Third retail store in Bangalore 2000: Non-textile range started 2004: Organic Food introduced 2006: Personal Care products 2008: Handcrafted Jewellery
  5. 5. FABINDIA is located in 6 countries and in India 74 cities and has around 170 stores all over the country. The 6 countries are INDIA, ITALY, MAURITIUS, NEPAL ,SINGAPOR ,U.A.E In India it is located in major cities like Mumbai, Bangalore, Kolkata, Jammu, Chandigarh, Chennai etc.      In Mumbai Phoenix Marketcity Kurla (W), R- City Centre Ghatkopar Korum Mall, Thane Nirmal Lifestyles,Mulund
  6. 6. Garments Home furnishings Personal products Accessories Home linen Organic products
  7. 7.  Good communication skill  Product knowledge  Social grace  Well trained
  8. 8.  70% of respondents were above 30 years of age  60% - Females, 40% - Males     75% Delightful 15% Good 5% Average 5% Needs improvement  90% - Word of mouth  10% - Print Media  80% Extremely Satisfied  10% Satisfied but consider them pricey  10% Not Satisfied  Only 30% shopped online  Out of 30%, only half of them had purchased online
  9. 9.  Home delivery  Deepavali gift packs  Focus on generic promotion of organic  Global expansion
  10. 10. Phoenix Marketcity kurla R- City Centre Ghatkopar More variety of product Less variety of product Less employees More no. of employees More sales Less sales Profit more than 1,00,000 Monthly profit 1,00,000
  11. 11. Strengths  Sustainable employment opportunity for rural  Customer loyalty Weakness  No specific promotions strategy  Delays in delivery from artisans  Low awareness Opportunities  Organic food market Threats  Substitute producing competitors  Not in touch with fashion trends.
  12. 12.  A developing, profitable retail platform for products created using hand-based processes.  The creation of skilled, craftbased sustainable jobs in the rural sector
  13. 13. “I would prefer the warmth of the store and touch & feel of fabric over online shopping.Online is just not personalized enough”.
  14. 14.  Unique business model  Proper arrangement of product  Every product has got a human touch in it  Never advertise but make the people talk about the product

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