It is all about the Digital and Social Media in Pharma industry with special reference to India. In this described physicians preference with the key digital indicator of India. In this also given the list of top 10 companies in Indian pharma sector. At the end, Case-study of Pfizer is also described...

1. DIGITAL & SOCIAL MEDIA
IN
PHARMA

2. KEY DIGITAL INDICATOR
Total
Population
1.3 Billion
Urbanization
Internet
Users
462 Million
Penetration
Social Media
Users
191 Million
Penetration
Mobile
Subscription
1.05 Billion
Penetration
Mobile Social
Users
167 Million
Penetration
33% 35% 14%79% 13%

3. Internet
Users
+23%
+87 Million
Social Media
Users
+40%
+55 Million
Mobile
Subscription
+5%
+47 Million
Mobile Social
Users
+44%
+51 Million
YOY Growth Rate Demographic
71%
21%
Rural
68%
32%
Urban
Female
Male
75%
25%
Rural Urban
68%
32%
> 30 Years18-30 Years
KEY DIGITAL INDICATOR

4. User :
42 million
User :
240 million
User :
25.3 million
User :
180 million
SOCIAL MEDIA USER

5. DOCTOR’S DIGITAL PREFERNCE
60%
Prefer
Tablet-Based
detailing
45%
Prefer
Online
detailing
Channel
Preference
34%
Prefer
Smart-
Phones
26%
Prefer
Laptops
Device
Preference
Frequency
Of
Touchpoints
Preferred for
3 – 4
Touchpoints
A Month

6. Patient
Communication
Patient
Communication
Channel
64%
Patient-Doctor
Communication
through
Digital Engagement
Are the
TOP 3
Digital channel
for
Patient-Doctor
Communication
HCP-
Company
Interaction
Channel
Website, KOL Webinars &
Web-Detailing
are
TOP 3
Digital channel
for
Medical Information
DOCTOR’S DIGITAL PREFERNCE
Source – Indigene Report

7. DigitalEngagement
Segments
30%
48%
Leader Followers
DIGITAL HEALTH CURVE OF PHARMA COMPANIES
22%
PRIMES ASPIRANTS ONLOOKERSHigh
Low

8. DIGITAL MATURITY INDEX
1 2 3 4 5
Strategy & Culture
Governance Structure
Enterprise Digital
Physicians
Patients
Sales-Rep
Organizational
Readiness
Stakeholder
Engagement
Source - E&Y Report

9. DIGITAL CHANNELS

10. 100 %
91 %
90 %
73 %
70 %
DIGITAL CHANNELS

11. User :
240 million
Presence
Rate :
90%
User :
42 million
Presence
Rate :
91%
User :
25.3 million
Presence
Rate :
73%
User :
180 million
Presence
Rate :
70%
Engagement
level:
11%
Engagement
level:
19%
Engagement
level:
41%
Engagement
level:
24%
Digital Scenario in India

12. KEY ADOPTION GAPS
Lack of value proposition in solutions
Organizational silos
Digital not central to business strategy
Lack of authentic and enough data
Regulatory risks
People resistance
Physician mindset and inertia
87%
60%
87%
80%
75%
73%
67%
Source - E&Y Report

13. DIGITAL PRESENCE
OF
PHARMA COMPANIES

14. 65 H 64 H 61.5 H 60 H 60.5 H
TOP 10 PHARMA COMPANIES*
* DYE REPORT

15. 59.5 H 59 H 56.5 H 56.5 H 54 H

16. WEBSITE

18. 15
5
5
MOBILE APPS

19. SOCIAL MEDIA
Like:
286 K
Followers:
284 K
Subscribers: 13
K
Total views:
60 L
Video-
376
Followers:
16 L
Posts:
175
Followers:
6 K
@pfizer
Tweets:
6 K
Followers : 213
K
@pfizer_news
Tweets:
665
Followers :
11.7 K

20. DIGITAL GAME

23. HemMobile® Striiv® Wearable
WEARABLES

24. “Why use social media? Marketing is no longer about the stuff that
you make, but about the stories you tell.”
– Seth Godin