Intro To The Social Web

Introduction to the Social Web

March 13, 2010

http://www.ChaosToClarity.com/

©2009, 2010 Chaos To Clarity LLC. Chaos To Clarity, Success in a Digital World,
Digital Success and the Chaos To Clarity logo are trademarks of Chaos To Clarity LLC.

What We Do

➡ Websites, Blogs & Facebook
Fan Pages
➡ Social Networking & Media
Classes
➡ In-person & Online
Customized Coaching
➡ Group Learning &
Interactive Talks

3/13/2010 Introduction to the Social Web www.ChaosToClarity.com

Meet the Team

Jo Golden, MS, PhD, specializes in education, communication, and moving
through conflict around learning and change in the digital world. Jo believes in
starting wherever you are and working with you to establish confidence,
competence, and practical self-education strategies for the future. She brings over
12 years experience to supporting clients as a digital strategist and web content
wrangler. Jo guides clients to develop compelling stories on the Web via websites,
blogs, social networking, and social media. jogolden.com

Tracey Holinka, MS, supports clients by teaching you how to make the most of
computers and the Internet while getting your business or professional self online.
She brings over 12 years experience to steering projects and providing advanced
computer coaching, creating compelling Websites and blogs, as well as developing
customized social networking automation processes for clients. Tracey believes
that technology ought to be clarified by professionals, not cloaked in mystique to
exclude everyone else. traceyholinka.com


Social Networking

➡ It’s what people do to create community
➡ People get together, introduce others,
talk about themselves, listen, and invite
more folks
➡ Communities used to be local, now they
are virtual (online) too
➡ Use the Web to create your own social
networks with people around the world


Social Media

➡ Lets you create and publish YOUR
message and content
➡ Brings you other’s content so you can
interact with it and with them
➡ Creates a many-to-many conversation
➡ Lets you get the info you want, in the
moment, from the people you choose


The Big 3 of the Social Web

➡ Facebook® - over 400 million
active users (facebook)
➡ LinkedIn® - over 50 million
users (LinkedIn blog)
➡ Twitter - 10 to 15 million active
users (ComputerWorld)


What Can the Social Web Do for Me?

➡ Assist with a job search
➡ Help you grow your business
➡ Connect with friends & family
➡ Gives you a soapbox
➡ Provides entertainment
➡ Brings you information


Goals

➡ What are you trying to
accomplish with your
web presence?
➡ What level of visibility
do you expect from your
web presence efforts?


Target Audience

➡ Who are you trying to reach on the Web?
➡ Clients?
➡ Partners?
➡ Employers?
➡ Competitors?


Get to Know Your Market

➡ What’s going on in
your market?
➡ Which social
networking sites are
hot?
➡ Which ones can you
use effectively?


Story

➡ What's your story on the Web?
➡ What do you bring to the party?
➡ Find your emotional content
➡ Make the connection


Logistics to Consider

➡ Mobile or desktop
➡ Time available
➡ Your current skill level
➡ Time and headspace for
learning
➡ Outsourcing


Navigating Social Networks

Navigation

➡ Social Networks are

Navigation
Navigation
websites
➡ Navigation can usually be
found on the outer edges

Navigation


Get to Know the Big 3 Sites

➡ Profile descriptions
➡ Communication settings
(except twitter)
➡ Notification settings
➡ Privacy settings
➡ Help & FAQs


Do’s

➡ If you use the social web professionally
‣ Put up a current picture
‣ Choose understandable user names
➡ Enjoy the conversation
➡ Add something of value
➡ Adjust your settings over time as you get
more comfortable


Don’t’s

➡ Don’t be an ass
➡ Don’t break the site’s rules
➡ Don’t be out ONLY for yourself
➡ Don’t insult your reader/watcher/listener
with shoddy presentation
➡ Don’t get mad when someone wants to
connect with you


Getting Comfortable & Learning More

➡ Learn about a site from others (like
commoncraft or Chaos To Clarity)
➡ Ask Google your “how-to” questions
➡ Explore the site’s help section
➡ Read the company’s blog
➡ Check out the FAQs
➡ Watch demonstration videos


What is Twitter?

➡ Service that allows you to
send short messages (140
characters) to other users
➡ You can send messages
from your computer or
mobile device
➡ An open network—anyone
can see your messages


What can I do with Twitter?

➡ Establish your expertise by providing
useful resources and info (links)
➡ Find job leads or meet people that
can help
➡ Connect with clients, prospects &
potential partners
➡ Connect with old friends ones or
make new ones
➡ Read the news

What is Facebook?

➡ Service that allows you to share
content (messages, video &
images) with other users
➡ You can send messages from your
computer or mobile device
➡ A closed network—you have to
give people permission to see your
content


What can I do with Facebook?

➡ Establish your expertise by
providing useful resources and info
➡ Find job leads or meet people that
can help
➡ Connect with clients, prospects &
potential partners
➡ Connect with old friends ones or
make new ones
➡ You can chat live with connections

What is LinkedIn?

➡ A professional networking service
➡ Allows you to share your
professional profile online
➡ Allows you to send messages to
other LinkedIn users
➡ A closed network—you have to give
individuals permission to see your
content


What can I do with LinkedIn?

➡ Establish your expertise by
providing useful resources and
info
➡ Find job leads or meet people
that can help
➡ Connect with clients, prospects
& potential partners


Tools for Mac Users

➡ Apimac Timer
‣ to help manage (limit) your social networking time
➡ Fluid
‣ “create a Site Specific Browser (SSB) out of any
website or web application, effectively turning your
favorite web apps into desktop apps”

➡ MacBreakZ
‣ Take stretching breaks to promote healthy
computer habits


Don’t Forget Your Privacy

➡ Review your privacy settings on all social
networks quarterly, or whenever you get a
notice of privacy changes
➡ Need help? Watch these free videos on
our blog:
‣ Get started! LinkedIn® Job Seekers and
Professionals Part 1
‣ Take Control of Your Twitter Privacy
‣ Facebook’s New Privacy Settings
‣ Warning! Your Facebook Fan Page List isn’t Private


We’ll Get You Where You Need to Go

➡ Work with a technologist and an educator
➡ Move through information noise
➡ Our knowledge base is theoretical
and experiential
➡ We don’t babble, bore, or confuse
➡ We act as advocates and guides


Learning Opportunities

Twitter for Business 101
Recording

Twitter for Business 201
Tuesday, March 16, 2010 4-5pm (ET)
Facebook for Business 101
Thursday, March 18, 2010 4-5pm (ET)
Facebook for Business 201
Thursday, March 25, 2010 4-5pm (ET)
Social Media & Social Networking for Writers and Creatives
Saturday, March 27, 2010 9am-4:30pm (ET)


Connect with Us

Become a fan

See what we’re tweeting

Watch our how-to videos

Visit our blog


Intro To The Social Web

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