5. introduction
truth about
journalists
what’s the story?
control
connect with
audience
your issue
interview
simulations
introduction
scenario
control
connect with
audience
interview
simulations
how to be a valued
source
case studies
press office
protocols
next steps
scenario
watchwords
newslines
contentious areas
case studies
protocols
questionsnewsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
6. introduction
truth about
journalists
what’s the story?
control
connect with
audience
your issue
interview
simulations
introduction
scenario
control
connect with
audience
interview
simulations
how to be a valued
source
case studies
press office
protocols
next steps
scenario
watchwords
newslines
contentious areas
case studies
protocols
questions
09:00
09:30
18:00
09:00
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
7. introduction
truth about
journalists
what’s the story?
control
connect with
audience
your issue
interview
simulations
introduction
scenario
control
connect with
audience
interview
simulations
how to be a valued
source
case studies
press office
protocols
next steps
scenario
watchwords
newslines
contentious areas
case studies
protocols
questions
watchwords
newslines
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
9. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
10. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
11. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
12. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
13. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
14. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
15. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
16. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
18. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
Checklist of
effective characteristics
19. scenario
watchwords
newslines
contentious areas
case studies
how to be a valued
source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
How effective is
your newsline?