Ashley Friedlein, CEO, Econsultancy Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do. http://www.charitycomms.org.uk

1. Copyright © Econsultancy
Digital Trends
September 2014
Ashley Friedlein
President, Centaur Marketing & Founder, Econsultancy
@AshleyFriedlein

2. 2

3. How we spend our time each day
3

4. How much time we spend on each device
4

5. When we use the different devices
5

6. 6
Mobile internet growth; ad spend follows

7. “On 4 December this year more than 50% of searches will be on mobile devices”
7
DEC
4

8. 8
Photo credit: wikimedia.org
88% of consumers research online before buying offline
Source: digitaslbi.com/connectedcommerce2014

9. 9

10. 10
Drones
Internet of things
Smart homes
Robotics
Artificial intelligence
Driverless cars
Virtual reality
Wearables
3D printing

11. 3D Printing… at a Ryman’s near you

12. AI / Cognitive computing in the clould

13. Multichannel Tracking / Analytics

14. 14
The second half of the chess board

15. 15

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17. 17

18. 18
“By 2020, 75% of companies on the S&P 500 index will be those we didn’t know about in 2012.”
Richard Foster, Yale

19. 19
The Holy Grail of digital/marketing

20. 20

21. 21

22. 22

23. 10 key digital topics / disciplines
23
Advertising
Content
Customer Experience
Data and Analytics
Ecommerce
Email and CRM
Mobile
Search Marketing
Social
Strategy and Operations

24. 24
Download free 40-page report
Source: Digital Marketing and Ecommerce Trends and Predictions
Digital Marketing and Ecommerce Trends and Predictions for 2014

25. 10 key digital topics / disciplines
25
Advertising
Content
Customer Experience
Data and Analytics
Ecommerce
Email and CRM
Mobile
Search Marketing
Social
Strategy and Operations

26. 26
Data & Analytics
Mobile
Social
Ecommerce

27. 27
Data & Analytics –the hot topics
Real-time
Programmatic
Data-driven decision making
Conversion Rate Optimisation (CRO)
Personalisation
Re-targeting
Location Tracking
Visualisation

28. 94% of companies agree that personalisation ‘is critical to current and future success.’
Source: The Realities of Online Personalisation Report

29. Companies who are personalising web experiences are seeing
an average
19% uplift in sales.
Source: The Realities of Online Personalisation Report

30. But more than half are not personalising
Source: The Realities of Online Personalisation Report

31. 31
Redoute’s real-time weather billboards

32. Location Tracking

33. Location Tracking
EstimoteBeacons and ‘Nearables’

34. Data visualization tools

35. Source: Skills of the Modern Marketer Report
Data skills –in very high demand

36. 36
Data & Analytics
Mobile
Social
Ecommerce

37. 37
Mobile –the hot topics
In-store / iBeacons
Localisation
Mobile payments
Mobile advertising
Video
Wearables

38. 38
Social / mobile/ video
Since June, Facebook has served up an average of a billion video views a day, two-thirds of them on mobile devices
Between June and Sept, Facebook said more than 17 million videos related to the Ice Bucket Challenge were shared on its service.
Those videos were viewed more than 10 billion times by more than 440 million people.
A new Beyoncevideo got 2.4m views onFacebookin the first 4 hours

39. 39
Snapchat –curated ‘stories’
“A location-based collaborative Story that doesn’t just cover a live event; it throws a viewer into the experience itself.”

40. 40
Steadicam / time-lapse video on your phone

41. 41
The biggest O2O (Online to Offline) e- commerce platform in the world
“Imagine Donald Trump, Facebook’s Mark Zuckerberg, and Google’s Larry Pageunveilinga new $814 million e-commerce platform to rival Jeff Bezos’ Amazon.
Then imagine it involves customers buying goods on their smartphones but collecting them in person, that same day, fromWalmart.”

42. 42
Data & Analytics
Mobile
Social
Ecommerce

43. 43
Social –the hot topics
Social / TV
Emerging platforms
Customer service
Influencer marketing
Agile
Social CRM

44. #nomakeupselfie
18yr old mother Fiona Cunningham, Stoke-on-Trent, starts the craze
As it spreads, celebrities get involved
25 September 20144

45. #nomakeupselfie
Brands get involved
Cancer Research seize the mobile opportunity
25 September 201445

46. #nomakeupselfie
Donations flood in
Making the most of the search volumes
25 September 201446

47. #nomakeupselfie -£8m in 6 days
Amplifying via social channels
£8m raised
25 September 201447

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Speed and agility
“In a blog post defending its decision to ‘hijack’ the ice bucket challenge, Macmillan’s head of digital admits the charity was previously too slow to respond to viral campaigns. It has since made changes to ensure it can be more responsive.”

49. 49
Data & Analytics
Mobile
Social
Ecommerce

50. 50
Ecommerce –the hot topics
Social commerce
M-commerce
Payment mechanisms
Multi/Omnichannel
In-app purchases

51. Apple Pay

52. Social commerce

53. Social / Mobile / Commerce

54. 54
Ticking all the boxes: data, personalisation, multichannel, mobile, advertising, social, commerce…

55. 55
My Burberry perfume

56. 56

57. To focus on tomorrow
Analytics –esp. people talent and conversion rate optimisation
Mobile optimise your website and email templates (if you haven’t already)
Make sure you search/display advertising has mobile-optimised versions
Marketing automation esp. email
Programmatic opportunities (scale, efficiencies) in display advertising
Multi/omnichannel –working well across media/channels
Digital talent and capability –training, development, culture
Experimentation –social commerce (impulse donations?); Amazon ad network, Twitter cards; Predictive marketing (e.g. Growth Intelligence); Video (Hyperlapse, Vine etc.); Narrative analytics (e.g. Quill Engage); Artificial intelligence (Watson); 3D printing etc.

58. 58
The Holy Grail of digital/marketing

59. 59

60. About Econsultancy
We help our customers achieve excellence in digital business, marketing and ecommerce through research, training and events.
Founded in 1999, Econsultancy is used by more than 600,000 professionals every month, and has offices in New York, London and Singapore.
Our 250,000 subscribers have unrivalled access to research, market data, best practice guides, case studies and elearning –all focused on helping individuals, small businesses and enterprises get better at digital.
The subscription offering is supported by digital transformation services which include capability programs, training courses, skills assessments and audits. We train and develop thousands of professionals each year as well as hosting events and networking that bring the Econsultancy community together around the world.
60
Ashley Friedlein
CEO, Econsultancy
http://econsultancy.com

61. Copyright © Econsultancy
Visit the CharityCommswebsite to view slides from our past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk

62. Copyright © Econsultancy
Seminar
24 September 2014
London#CCdigital
2015 and beyond:
are you ready for the latest social media and digital trends?