Social Media Strategy Tips for Apartment, Property Management and Multifamily Marketing Professionals as delivered at the Greater Nashville Apartment Association Education Conference in February 2014 by Charity Zierten of Socially Engaged Marketing.
Visuals help break through the clutter and noise. Why tell when you can show?
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Visuals help break through the clutter and noise. Why tell when you can show?
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten: Keeping up with changes to social networks and what to do with all of the emerging social networks.Maybe it's time to give up on on a few social networks, and stay on top of the platforms relevant to your customers.Visit relevant websites like Mashable.com, All Facebook, Social Media Examiner and from the company blogs for Google, Facebook, Twitter, Pinterest, etc.
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Visuals help break through the clutter and noise. Why tell when you can show?
Charity Zierten: Creating an actionable strategy based on available resources and the target demographic.
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Based on Target DemographicCharity Zierten: Choosing the right mix of networks based on the target demographic. Pew research has amazing data on the topics of generation and social media.In August 2012, 75% of women were users of social networking sites, compared with 63% of men.Facebook: 1 billion users, 604 mobile users, 42+ million pages and 9 million apps.Youtube: 800 million users, 4 billion views per dayTwitter: 500 million users, more than 200 million activeGoogle+: 400 million registered users, 200 million activeLinkedIn: 200 million usersTumblr: 150 million usersInstagram: 100 million registered users, 4 billion photosYelp: 78 million users, 30 million reviewsPinterest: 25 million usersSources: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspxhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://www.pewresearch.org/millennials/
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
When asked, “What’s the biggest challenge about having a blog?” Responses were divided between two things: “Finding something interesting and relevant to write about.”“Having to actually WRITE a blog post…”“Write once, publish to many”…if you need that post to get distributed across multiple sites.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
How is social part of your culture? Is it something focused on during the talent selection process? If hiring for an onsite position, it should be a consideration when determining the skills needed for a position. Great work tends to go unnoticed in so many cases. Recognize leasing all stars, but what about the people onsite that have truly embraced social media and excel at managing it? Recognize those accomplishments. It may sound trivial, but we have to remember where we are going. The world is only becoming more social and we don't want to fall further behind. Create contest around Facebook engagement data.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
- Managing social is work. It takes time. Unless it is planned for, it won't get done. - Set expectations related to the number of Facebook updates, Tweets and blog posts weekly and monthly. Basic, but most companies haven't taken this step. This is useful whether you outsource or use internal talent. - Create a repository of good blog posts made by onsite teams. This is an idea directory for other team members. While we can't recycle the same content, it can help generate ideas. - Many of us have team members eager for advancement. Train those professionals by sharing great online resources with them. Who should they follow online and why?
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Charity Zierten: Sample of simple strategy: Time
Charity Zierten: Sample of simple strategy: Audience
Charity Zierten: Sample of simple strategy: Objectives
Charity Zierten: Sample of simple strategy: KPI’s
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.