Learn the two step selling process so you can generate more leads, have better conversions and make more sales.

1. How to Use the
Two-Step Selling Process
Chuck Holmes
Network Marketing Professional

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How to Use the Two-Step Selling Process
• I’m a big fan of the Two-Step Selling Process. What I
want to do in this article is explain to you what it is
and how it works. Please keep in mind that this won’t
apply to EVERY single business in the marketplace,
although it will apply to most businesses.

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The Typical Sales Process
• Before I tell you what the Two-Step Selling Process is, I
think you should understand the One-Step Selling
Process. The One-Step Selling Process is when a
business advertises their products or services in hopes
of making a sale.
How to Use the Two-Step Selling Process

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The Typical Sales Process
• This is how 99% of all businesses advertise. They place
ads on television, the radio, in magazines, in
newspapers and via signage to generate more sales.
Hopefully, a portion of the people who read/see/hear
the ad will respond and make a purchase.
How to Use the Two-Step Selling Process

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The Typical Sales Process
• While this form of advertising (and selling) is better
than doing nothing at all, it’s not the most effective
way to sell.
How to Use the Two-Step Selling Process

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The Two-Step Selling Process
• I think the best way to sell is with the Two-Step Selling
Process. This is when you advertise to generate leads,
rather than to make a sale. You advertise FREE
information that people can visit your website, write
to you, or call your phone number to learn more
about.
How to Use the Two-Step Selling Process

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The Two-Step Selling Process
• For example, an insurance agent could offer a FREE
Report titled “17 Ways to Plan for a Secure
Retirement.” An accountant could advertise “Top 10
Secret Ways to Save Money On Your Taxes.” And an
auctioneer could advertise “Get a FREE appraisal on
any one antique item.”
How to Use the Two-Step Selling Process

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The Two-Step Selling Process
• These are just a few examples and will vary slightly by
industry. The purpose of these ads is not to make a
sale, but instead to get people to contact you first!
• When someone contacts you to request the free
information, your job is to follow up with them
(through various communication methods) and
convert them into a paying customer. You can follow
up by direct mail, telephone, email, etc.
How to Use the Two-Step Selling Process

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The Two-Step Selling Process
• Most people who see your advertising are not ready
to buy at this SPECIFIC moment in time. As a result,
most of your advertising dollars will be wasted.
• But if you can learn how to generate leads, rather
than focusing on making sales, and then follow up
with your leads consistently, you will make even
MORE sales.
How to Use the Two-Step Selling Process

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• Does that make sense? I’ve been using the Two-Step
Selling Process for several years now and I can speak
from personal experience and tell you that is the BEST
WAY to sell.
• What are your thoughts? Let me know what you think.
Final Thoughts

11. Suggested Reading
• The Two-Step Selling Process in MLM
• The Five Step Sponsoring Process in Network
Marketing
• Top 10 Small Business Outsourcing Tips: How to Grow
Your Business Faster
Individual results will vary. (c) 2018
www.OnlineMLMCommunity.com
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12. About Me
Chuck Holmes is a top producer in his network
marketing company, which specializes in natural and
organic products.
His company offers a free online marketing system
with capture pages and autoresponders.
Chuck gives his team members 200 free leads each
month and provides tons of training. The company
even has a postcard marketing system. Let’s connect.
(352) 503-4816 EST
chuck@onlinemlmcommunity.com
https://www.onlinemlmcommunity.com
Individual results will vary. (c) 2018
www.OnlineMLMCommunity.com
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