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IOT: THE CALM
BEFORE THE STORM
CHARLES REED ANDERSON
INTERNET OF THINGS WORLD ASIA 2017 CONFERENCE CHAIR
ARE WE MAKING
ENOUGH
PROGRESS?
CHARLESREEDANDERSON.COM @CRASingapore
IOT QUESTION #1
ARE WE LEARNING
FROM OUR MISTAKES?
CHARLESREEDANDERSON.COM @CRASingapore
IOT QUESTION #2
CHARLESREEDANDERSON.COM @CRASingapore
THE STATE OF IOT
71%
46%
51%
32%
29%
54%
49%
68%
<	500	FTE >500	FTE
IT LINE	OF	BUSINESS
IOT	DEPLOYED DEPLOY	IN	NEXT	12	MONTHS
IOT	DECISION	MAKER IOT	INFLUENCER
PRELIMINARY DATA: 582 RESPONDENTS 21 COUNTRIES
FINAL	
SURVEY	
(1000+)	
RELEASED	
NOVEMBER	
2017
IOT GOES MAINSTREAM
33%
6%
3%
4%
19%
38%
25%
21%
22%
35%
13%
6%
5%
20%
36%
38%
42%
30%
44%
44%
59%
9%
33%
37%
32%
16%
42%
49%
34%
DIGITAL TWINS
BLOCKCHAIN
VIRTUAL REALITY
AUGMENTED REALITY
DEEP LEARNING
MACHINE LEARNING
ARTIFICIAL INTELLIGENCE
PREDICTIVE ANALYTICS
NOT FAMILIAR HEARD OF IT, NOT SURE WHAT IT IS BASIC UNDERSTANDING UNDERSTAND THE CAPABILITIES AND LIMITATIONS
HOW FAMILIAR ARE YOU WITH THESE TECHNOLOGY TRENDS?
SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582
CHARLESREEDANDERSON.COM @CRASingapore
BUZZWORD?
BUZZWORD?
IOT BUDGETS ARE INCREASING
56% 60%
43% 36%
2016 TO 2017 2017 TO 2018
INCREASED STAYED SAME OTHER
YEAR-ON-YEAR IOT BUDGETS
SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582
CHARLESREEDANDERSON.COM @CRASingapore
IOT CHALLENGES REMAIN
SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582
SECURITY
ECOSYSTEM
INTERNAL
18%
29%
30%
35%
38%
41%
42%
48%
12%
21%
28%
48%
LACK OF SR MGMT SUPPORT
LACK OF USER ADOPTION
ONGOING COSTS (OPEX)
DEFINING BUSINESS REQS
UP FRONT COSTS (CAPEX)
SKILLS SHORTAGE
REGULATORY REQUIREMENTS
SECURITY
IMMATURE VENDOR LANDSCAPE
LACK OF STANDARDS
LACK OF USE CASES
VENDOR INTEGRATION
WHAT ARE YOUR TOP IOT IMPLEMENTATION CHALLENGES?
CHARLESREEDANDERSON.COM @CRASingapore
POSITIVE
PROJECT RISK
HOW TO
MITIGATE?
CHARLESREEDANDERSON.COM @CRASingapore
8%
8%
10%
17%
20%
41%
46%
67%
93%
END USERS CUSTOMERS
END USERS PARTNERS
END USERS INTERNAL
MARKETING
STRATEGY
FINANCE
OPERATIONS
SENIOR MGMT
IT
IOT STAKEHOLDER INVOLVEMENT
COLLABORATION IS ON THE RISE
THE
RISK
SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582
SUPPORTSECURITY
THINGS
CHARLESREEDANDERSON.COM @CRASingapore
INTEGRATION
DATA
APPSPLATFORMS
NETWORKS
STORAGE
THE IOT ECOSYSTEM
VENDORS ARE STEPPING UP
CHARLESREEDANDERSON.COM @CRASingapore
2%
1%
2%
6%
11%
17%
21%
26%
42%
42%
44%
39%
46%
40%
32%
29%
TECHNOLOGY
OPERATIONAL
FINANCIAL
STRATEGIC
NO ONLY THE BASICS YES, BUT I NEED MORE HELP YES, IN DETAIL
CAN VENDORS EXPLAIN THE FOLLOWING IMPACTS OF IOT?
SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582
NO CLEAR LEADER IN IOT
3.6%
4.3%
4.3%
4.3%
4.6%
7.2%
8.1%
WHICH IOT VENDOR IS TOP OF MIND?
SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582
582 RESPONSES
96 DIFFERENT ANSWERS
CHARLESREEDANDERSON.COM @CRASingapore
WHICH PARTNER TO CHOOSE?
17%
20%
23%
15%
20%
14%
2%
11%
14%
10%
7%
9%
6%
7%
8%
7%
4%
5%
FUTURE
IOT
PROJECTS
(N=314)
EXISTING
IOT
PROJECTS
(N=268)
WHO IS YOUR PRIMARY VENDOR PARTNER FOR IOT INITIATIVES?
SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, N=582
ANALYTICS
VENDORS
PLAT
FORM
HARDWARE
VENDORS
FIXED/MOBILE
OPERATORS
DEVICES/
MODULES
NETWORK
EQUIPT
SI’S OPER
TECH
CLOUD
CHARLESREEDANDERSON.COM @CRASingapore
IOT: STATE OF THE INDUSTRY
IOT FINALLY MOVES BEYOND THE BUZZWORDS1
ECOSYSTEM FRAGMENTATION SLOWS GROWTH3
COMPANIES TAKE IOT SERIOUSLY2
THE TECHNOLOGY EXISTS, WE NEED SOLUTIONS4
CHARLESREEDANDERSON.COM @CRASingapore
SO WHAT’S NEXT?
CHARLESREEDANDERSON.COM @CRASingapore
DEDICATED
IOT NETWORK
LOW COST
DEPLOYMENT
90+% COST
SAVINGS
MARKET
DEMAND
ENTER THE LPWANS
CHARLESREEDANDERSON.COM @CRASingapore
NB-IoT
MOBILE
OPERATORS
FIXED/MOBILE
OPERATORS, CITIES,
ENTERPRISES
SIGFOX NETWORK
OPERATORS
WHO ARE THE
OPERATORS?1
CITY OR COUNTRY
SITE, CITY OR
COUNTRY
CITY, COUNTRY &
GLOBAL
WHAT IS THE
COVERAGE?2
§ NB-IOT SOFTWARE
VENDORS
§ MOBILE OPERATORS
§ HARDWARE VENDORS
§ PLATFORM VENDORS
§ SYSTEMS
INTEGRATORS
§ CITIES
§ HARDWARE VENDORS
§ PLATFORM VENDORS
§ SYSTEMS
INTEGRATORS
§ OPERATIONAL TECH
VENDORS
§ CLOUD PLATFORMS
WHO ARE THE
BACKERS?3
CHARLESREEDANDERSON.COM @CRASingapore
WHAT YOU NEED TO KNOW
LPWAN IN ASIA
SOFTBANK
NTT
AP TELECOM
INTATA COMMS
MYTEL. MALAYSIA
KOREA TELECOM
LG U+
TELSTRA
OPTUS
VODAFONE
PRC CHINA MOBILE
CHINA UNICOM
CHINA TELECOM
3HK
CHINA MOB HK
SINGTEL
M1
KDDI
SOFTBANK
CHUNGHWA
MINET
TSTAR
TELKOMSEL ID
AIS
NB-IOT
KR SK TELECOM
LORA
CHARLESREEDANDERSON.COM @CRASingapore
SIGFOX
SGUNABIZ
ANZ THINXTRA
JPN KYOCERA
TW UNABIZ
HK THINXTRA
THPLATT NERA
LPWAN CHALLENGES
18%
21%
24%
34%
34%
43%
44%
72%
DOES NOT MEET REQUIREMENTS
LACK OF VENDOR SUPPORT
TOO MANY NETWORKS TO MANAGE
UNPROVEN TECHNOLOGY
MARKET FRAGMENTATION
HARDWARE COSTS (MODULES)
LACK OF USE CASES
SECURITY
WHAT CONCERNS DO YOU HAVE ABOUT LOW POWER WANS?
SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582
THE RISK
CHARLESREEDANDERSON.COM @CRASingapore
IOT: EVERYONE IS DOING IT…
CHARLESREEDANDERSON.COM @CRASingapore
…SO WHERE ARE THE
COOL SOLUTIONS?
CHARLESREEDANDERSON.COM @CRASingapore
IOT WATCH LIST
CHARLESREEDANDERSON.COM @CRASingapore
ELDERLY CARE IN ASIA1
547M
2016
60+ IN ASIA
1.3B
2050
60+ IN ASIA
260M
2050
80+ IN ASIA
$20T
SOURCE:	UNITED	NATIONS,	MARSH	&	MCLENNAN
COSTS
THRU 2030
CHARLESREEDANDERSON.COM @CRASingapore
ECOSYSTEM
SOLUTION
THE ECOSYSTEM1
CHARLESREEDANDERSON.COM @CRASingapore
GAME CHANGER: ELDERLY CARE
BEST PRACTICE
FOR
COLLABORATION
WEARABLES-
AS-A-SERVICE
(WAAS)
ELDERLY CARE
IS JUST THE
BEGINNING
1
CHARLESREEDANDERSON.COM @CRASingapore
LORA IN INDIA2
AN IOT-DEDICATED NETWORK
COVERING ALL TIER 1 – 4 CITIES
(400M PEOPLE) BY 2018
CHARLESREEDANDERSON.COM @CRASingapore
SUPPLY MEETS DEMAND
LOW
LABOUR
COSTS
INDIA MARKET DEMAND
TOP 5 INDUSTRIES
RETAIL/WHOLESALE
AGRICULTURE
REAL ESTATE
BANKING/INSURANCE
IT
TECH INDUSTRY SUPPLY
THE IOT ECOSYSTEM
INDIA HAS 5 OF THE
TOP 10 GLOBAL SI’S
2
CHARLESREEDANDERSON.COM @CRASingapore
GAME CHANGER: LORA IN INDIA
DEVELOPING
MARKET FIRST
APPROACH
KICK-START
SMART CITIES &
IOT IN ASIA
THE
LOCAL
OPPORTUNITY
2
CHARLESREEDANDERSON.COM @CRASingapore
THE NEXT BIG OPP: PROPTECH3
PROPERTY IS LARGEST GLOBAL
INDUSTRY WORTH USD 217 TRILLION
TECHNOLOGY LAGGARDS WITH LOW
LABOUR PRODUCTIVITY
MASSIVE RISE IN INDUSTRY & VC
FUNDING FOR PROPTECH
SINGAPORE HAS 300+ FINTECH
STARTUPS, ONLY 30 IN PROPTECH
1
2
3
4
CHARLESREEDANDERSON.COM @CRASINGAPORE
PROPTECH ROADMAP
PROVEN TECH EMERGING TECH
PREDICTIVE MAINT
SURVELLIENCE
SUPPLY CHAIN
AUGMENTED REALITY
SMARTWATCHES
ARTIFICIAL INTELLIGENCE
VIRTUAL REALITY
DRONES
BLOCKCHAIN
SMART BUILDINGS
3
CHARLESREEDANDERSON.COM @CRASingapore
GAME CHANGER: PROPTECH
INDUSTRY-
BACKED FUNDS
INDUSTRY-
BACKED
VC FUNDS
PROBLEM SOLVING
VS.
REV GEN
VC FIRMS NEED
A FINTECH
ALTERNATIVE
VC FIRMS NEED
A FINTECH
ALTERNATIVE
3
CHARLESREEDANDERSON.COM @CRASingapore
WHAT SETS THESE APART?
SOLUTIONS –
NOT JUST
TECHNOLOGY
INDUSTRY-
BACKED FUNDS
NEW
ECOSYSTEM
COLLABORATION
IT’S ABOUT CREATIVITY…
VC FIRMS NEED
A FINTECH
ALTERNATIVE
SOLVE
A
PROBLEM
CHARLESREEDANDERSON.COM @CRASingapore
IS SEEING WHAT
EVERYONE ELSE
HAS SEEN,
AND THINKING
WHAT NO ONE ELSE
HAS THOUGHT…
CHARLESREEDANDERSON.COM @CRASingapore
CREATIVITY
charlesreedanderson.com
cra@charlesreedanderson.com
@CRASingapore
linkedin.com/in/charlesreedanderson

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OCT 2017 - IoT World Asia Keynote

  • 1. IOT: THE CALM BEFORE THE STORM CHARLES REED ANDERSON INTERNET OF THINGS WORLD ASIA 2017 CONFERENCE CHAIR
  • 3. ARE WE LEARNING FROM OUR MISTAKES? CHARLESREEDANDERSON.COM @CRASingapore IOT QUESTION #2
  • 4. CHARLESREEDANDERSON.COM @CRASingapore THE STATE OF IOT 71% 46% 51% 32% 29% 54% 49% 68% < 500 FTE >500 FTE IT LINE OF BUSINESS IOT DEPLOYED DEPLOY IN NEXT 12 MONTHS IOT DECISION MAKER IOT INFLUENCER PRELIMINARY DATA: 582 RESPONDENTS 21 COUNTRIES FINAL SURVEY (1000+) RELEASED NOVEMBER 2017
  • 5. IOT GOES MAINSTREAM 33% 6% 3% 4% 19% 38% 25% 21% 22% 35% 13% 6% 5% 20% 36% 38% 42% 30% 44% 44% 59% 9% 33% 37% 32% 16% 42% 49% 34% DIGITAL TWINS BLOCKCHAIN VIRTUAL REALITY AUGMENTED REALITY DEEP LEARNING MACHINE LEARNING ARTIFICIAL INTELLIGENCE PREDICTIVE ANALYTICS NOT FAMILIAR HEARD OF IT, NOT SURE WHAT IT IS BASIC UNDERSTANDING UNDERSTAND THE CAPABILITIES AND LIMITATIONS HOW FAMILIAR ARE YOU WITH THESE TECHNOLOGY TRENDS? SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582 CHARLESREEDANDERSON.COM @CRASingapore BUZZWORD? BUZZWORD?
  • 6. IOT BUDGETS ARE INCREASING 56% 60% 43% 36% 2016 TO 2017 2017 TO 2018 INCREASED STAYED SAME OTHER YEAR-ON-YEAR IOT BUDGETS SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582 CHARLESREEDANDERSON.COM @CRASingapore
  • 7. IOT CHALLENGES REMAIN SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582 SECURITY ECOSYSTEM INTERNAL 18% 29% 30% 35% 38% 41% 42% 48% 12% 21% 28% 48% LACK OF SR MGMT SUPPORT LACK OF USER ADOPTION ONGOING COSTS (OPEX) DEFINING BUSINESS REQS UP FRONT COSTS (CAPEX) SKILLS SHORTAGE REGULATORY REQUIREMENTS SECURITY IMMATURE VENDOR LANDSCAPE LACK OF STANDARDS LACK OF USE CASES VENDOR INTEGRATION WHAT ARE YOUR TOP IOT IMPLEMENTATION CHALLENGES? CHARLESREEDANDERSON.COM @CRASingapore POSITIVE PROJECT RISK HOW TO MITIGATE?
  • 8. CHARLESREEDANDERSON.COM @CRASingapore 8% 8% 10% 17% 20% 41% 46% 67% 93% END USERS CUSTOMERS END USERS PARTNERS END USERS INTERNAL MARKETING STRATEGY FINANCE OPERATIONS SENIOR MGMT IT IOT STAKEHOLDER INVOLVEMENT COLLABORATION IS ON THE RISE THE RISK SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582
  • 10. VENDORS ARE STEPPING UP CHARLESREEDANDERSON.COM @CRASingapore 2% 1% 2% 6% 11% 17% 21% 26% 42% 42% 44% 39% 46% 40% 32% 29% TECHNOLOGY OPERATIONAL FINANCIAL STRATEGIC NO ONLY THE BASICS YES, BUT I NEED MORE HELP YES, IN DETAIL CAN VENDORS EXPLAIN THE FOLLOWING IMPACTS OF IOT? SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582
  • 11. NO CLEAR LEADER IN IOT 3.6% 4.3% 4.3% 4.3% 4.6% 7.2% 8.1% WHICH IOT VENDOR IS TOP OF MIND? SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582 582 RESPONSES 96 DIFFERENT ANSWERS CHARLESREEDANDERSON.COM @CRASingapore
  • 12. WHICH PARTNER TO CHOOSE? 17% 20% 23% 15% 20% 14% 2% 11% 14% 10% 7% 9% 6% 7% 8% 7% 4% 5% FUTURE IOT PROJECTS (N=314) EXISTING IOT PROJECTS (N=268) WHO IS YOUR PRIMARY VENDOR PARTNER FOR IOT INITIATIVES? SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, N=582 ANALYTICS VENDORS PLAT FORM HARDWARE VENDORS FIXED/MOBILE OPERATORS DEVICES/ MODULES NETWORK EQUIPT SI’S OPER TECH CLOUD CHARLESREEDANDERSON.COM @CRASingapore
  • 13. IOT: STATE OF THE INDUSTRY IOT FINALLY MOVES BEYOND THE BUZZWORDS1 ECOSYSTEM FRAGMENTATION SLOWS GROWTH3 COMPANIES TAKE IOT SERIOUSLY2 THE TECHNOLOGY EXISTS, WE NEED SOLUTIONS4 CHARLESREEDANDERSON.COM @CRASingapore
  • 15. DEDICATED IOT NETWORK LOW COST DEPLOYMENT 90+% COST SAVINGS MARKET DEMAND ENTER THE LPWANS CHARLESREEDANDERSON.COM @CRASingapore
  • 16. NB-IoT MOBILE OPERATORS FIXED/MOBILE OPERATORS, CITIES, ENTERPRISES SIGFOX NETWORK OPERATORS WHO ARE THE OPERATORS?1 CITY OR COUNTRY SITE, CITY OR COUNTRY CITY, COUNTRY & GLOBAL WHAT IS THE COVERAGE?2 § NB-IOT SOFTWARE VENDORS § MOBILE OPERATORS § HARDWARE VENDORS § PLATFORM VENDORS § SYSTEMS INTEGRATORS § CITIES § HARDWARE VENDORS § PLATFORM VENDORS § SYSTEMS INTEGRATORS § OPERATIONAL TECH VENDORS § CLOUD PLATFORMS WHO ARE THE BACKERS?3 CHARLESREEDANDERSON.COM @CRASingapore WHAT YOU NEED TO KNOW
  • 17. LPWAN IN ASIA SOFTBANK NTT AP TELECOM INTATA COMMS MYTEL. MALAYSIA KOREA TELECOM LG U+ TELSTRA OPTUS VODAFONE PRC CHINA MOBILE CHINA UNICOM CHINA TELECOM 3HK CHINA MOB HK SINGTEL M1 KDDI SOFTBANK CHUNGHWA MINET TSTAR TELKOMSEL ID AIS NB-IOT KR SK TELECOM LORA CHARLESREEDANDERSON.COM @CRASingapore SIGFOX SGUNABIZ ANZ THINXTRA JPN KYOCERA TW UNABIZ HK THINXTRA THPLATT NERA
  • 18. LPWAN CHALLENGES 18% 21% 24% 34% 34% 43% 44% 72% DOES NOT MEET REQUIREMENTS LACK OF VENDOR SUPPORT TOO MANY NETWORKS TO MANAGE UNPROVEN TECHNOLOGY MARKET FRAGMENTATION HARDWARE COSTS (MODULES) LACK OF USE CASES SECURITY WHAT CONCERNS DO YOU HAVE ABOUT LOW POWER WANS? SOURCE: ECOSYSTM AND CHARLES REED ANDERSON & ASSOCIATES, OCT 2017, N=582 THE RISK CHARLESREEDANDERSON.COM @CRASingapore
  • 19. IOT: EVERYONE IS DOING IT… CHARLESREEDANDERSON.COM @CRASingapore
  • 20. …SO WHERE ARE THE COOL SOLUTIONS? CHARLESREEDANDERSON.COM @CRASingapore
  • 22. ELDERLY CARE IN ASIA1 547M 2016 60+ IN ASIA 1.3B 2050 60+ IN ASIA 260M 2050 80+ IN ASIA $20T SOURCE: UNITED NATIONS, MARSH & MCLENNAN COSTS THRU 2030 CHARLESREEDANDERSON.COM @CRASingapore
  • 24. GAME CHANGER: ELDERLY CARE BEST PRACTICE FOR COLLABORATION WEARABLES- AS-A-SERVICE (WAAS) ELDERLY CARE IS JUST THE BEGINNING 1 CHARLESREEDANDERSON.COM @CRASingapore
  • 25. LORA IN INDIA2 AN IOT-DEDICATED NETWORK COVERING ALL TIER 1 – 4 CITIES (400M PEOPLE) BY 2018 CHARLESREEDANDERSON.COM @CRASingapore
  • 26. SUPPLY MEETS DEMAND LOW LABOUR COSTS INDIA MARKET DEMAND TOP 5 INDUSTRIES RETAIL/WHOLESALE AGRICULTURE REAL ESTATE BANKING/INSURANCE IT TECH INDUSTRY SUPPLY THE IOT ECOSYSTEM INDIA HAS 5 OF THE TOP 10 GLOBAL SI’S 2 CHARLESREEDANDERSON.COM @CRASingapore
  • 27. GAME CHANGER: LORA IN INDIA DEVELOPING MARKET FIRST APPROACH KICK-START SMART CITIES & IOT IN ASIA THE LOCAL OPPORTUNITY 2 CHARLESREEDANDERSON.COM @CRASingapore
  • 28. THE NEXT BIG OPP: PROPTECH3 PROPERTY IS LARGEST GLOBAL INDUSTRY WORTH USD 217 TRILLION TECHNOLOGY LAGGARDS WITH LOW LABOUR PRODUCTIVITY MASSIVE RISE IN INDUSTRY & VC FUNDING FOR PROPTECH SINGAPORE HAS 300+ FINTECH STARTUPS, ONLY 30 IN PROPTECH 1 2 3 4 CHARLESREEDANDERSON.COM @CRASINGAPORE
  • 29. PROPTECH ROADMAP PROVEN TECH EMERGING TECH PREDICTIVE MAINT SURVELLIENCE SUPPLY CHAIN AUGMENTED REALITY SMARTWATCHES ARTIFICIAL INTELLIGENCE VIRTUAL REALITY DRONES BLOCKCHAIN SMART BUILDINGS 3 CHARLESREEDANDERSON.COM @CRASingapore
  • 30. GAME CHANGER: PROPTECH INDUSTRY- BACKED FUNDS INDUSTRY- BACKED VC FUNDS PROBLEM SOLVING VS. REV GEN VC FIRMS NEED A FINTECH ALTERNATIVE VC FIRMS NEED A FINTECH ALTERNATIVE 3 CHARLESREEDANDERSON.COM @CRASingapore
  • 31. WHAT SETS THESE APART? SOLUTIONS – NOT JUST TECHNOLOGY INDUSTRY- BACKED FUNDS NEW ECOSYSTEM COLLABORATION IT’S ABOUT CREATIVITY… VC FIRMS NEED A FINTECH ALTERNATIVE SOLVE A PROBLEM CHARLESREEDANDERSON.COM @CRASingapore
  • 32. IS SEEING WHAT EVERYONE ELSE HAS SEEN, AND THINKING WHAT NO ONE ELSE HAS THOUGHT… CHARLESREEDANDERSON.COM @CRASingapore CREATIVITY