Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Strategic Planner
Industry
Advertising / Marketing / PR
About
In the time I've worked in the advertising industry, things have changed dramatically in some respects, and not at all in others. While technology changes our perceptions and expectations and creates complexities for creating advertising that 'works', it does not change innate human behaviors. While the undoubted proliferation of media touch-points creates a challenge in finding audiences at scale, it does not change the underlying roles of media within marketing.
I contemplate, and help clients and colleagues navigate, such questions and dilemmas, while ensuring consumer insight and understanding is prioritized and clear business goals are pursued.
Throughout my time at agencies, I ...
- Presentations
- Documents
- Infographics
An Introduction to Channel Strategy
David Carr
•
7 years ago
on Service Design
Patrick Quattlebaum
•
11 years ago
Inspiring Creativity
Daniele Fiandaca
•
9 years ago
Rick James Model for selling innovative ideas
Julian Cole
•
8 years ago
Insighting introduction
Kristof De Wulf
•
14 years ago
WHO PUTS THEIR PLANNER IN THE CREDITS? [INFOGRAPHIC]
becca taylor
•
9 years ago
Culture
Reed Hastings
•
14 years ago
What is Comms Planning?
VCU Brandcenter
•
9 years ago