1. Group: Tom, Charlie and Sophie
Written by C Hall
Advertising Plan:
For each of our ideas we are advertising the companies
name and what the company offers. We are also selling the
company’s products,which are Authentic Mexican, fast food
products. This is what we aim to get across to potential
customers.
The aimed target audience for this campaign is for tourists
and shoppers who pass the Petty Cury store in
Cambridge. The Mexican food is mainly for lunch so we are
targeting people who are out around lunch times. People can
range from tourists, people shopping in the area and office
workers going out for lunch.
They have a split decisionto make, as there is other
restaurants close by such as Yo Sushi! and McDonalds.
Nana Mexico offerspecificdishes that cannot be found in
other restaurants in Cambridge and this therefore makes
them unique and stand out.
The main message forthe campaign is to get across that the
takeout restaurant is an authentic Mexican and everything
produced there is fresh.
Everything from the food to the seating arrangements is
Mexican. The owner is looking to get the message across a
there is no other takeout like Nana Mexico in Cambridge and
the surrounding area.
The campaign adverts are going to be released at the end of
February in store and on social networks.
The advertisements will be finished by February 15th
2015
ready for the client.
The adverts will be on Nana Mexico’s Facebookand Twitter
pages.The ads will also feature on the webpage.
We have looked into the issue of there being inappropriate
content on the ‘#bigassborrito’but everything seems to be ok
as Nana Mexico currently use this #.
There could be issues with people not thinking the food is
very healthy. A chart of other fast foods could be produced
and placed in the stores to show how the Mexican street
food shapes up to other fast foods.