1. Charlie Hall
Analysing Adverts
Bold text font
Red cross can be recognised
as the cross for emergency.
Uncluttered and the viewer will
be able to recognise it easily.
Cross can be seen as
help.
Appeal – meaning wanting
people to give money.
Not a full red border,
could be suggesting there
are holes in the charity.
Red font used
because the colour
red means dangers or
help or stop.
Simple white
background so
people
concentrate on
the lettering.