Discussion Guide for #POSSIBLESTREAM work session, August 2014.

1. 7 THOUGHTS
ON THE
AGENCY OF
THE FUTURE#POSSIBLESTREAM Submission, August 2014.
By @CharlieQuirk

2. “IF YOU DON’T
LIKE CHANGE,
YOU’LL LIKE
IRRELEVANCE
EVEN LESS.”
- Tom Peters

3. THE AGENCY OF THE
FUTURE WILL BE…

4. 1.OPEN

5. “NOT EVERYONE
CAN BE A GREAT
ARTIST… BUT A
GREAT ARTIST
CAN COME FROM
ANYWHERE.”
Anton Ego, PIXAR’S Ratatouille.

6. .
THE DEMOCRATIZATION OF
CREATIVITY IS ALREADY
HERE.

7. COUNT THE INDUSTRIES…
DESIGN
ADVERTISING
PRODUCTION
PHILANTHROPY
HOSPITALITY
FILM
FUNDRAISING
INNOVATION EVEN…

8. POTATO SALADJuly 2014 KICKSTARTER Project by Zack Danger Brown.
$55,492 raised by 2085 backers on initial goal of $10.

9. “The spread of cheap and
widely available creative tools
is sad for people in the
advertising business the same
way that movable type was
sad for scribes -– the loss from
this kind of change is real but
limited and is accompanied by
a generally beneficial social
change.”
– Clay Shirky

10. 2.LEAN

11. >OUTCOMES OVERHEADS

12. AGENCIES WILL BECOME
MORE LIKE MOVIE STUDIOS.
AGENCIES WILL BECOME
MORE LIKE MOVIE STUDIOS.
ASSEMBLING TALENT AND
FUNDING ON AN
“AS NEEDS” BASIS.

13. 3.NICHE

14. PEOPLE PAY A PREMIUM FOR
SPECIALISTS.

15. 4.PREDICTIVE

16. predictability
THE DICE ROLL IS DEAD.

17. CLIENTS DEMAND A
HIGHER BURDEN OF PROOF.

18. “WILL THIS EVEN WORK BRO?”

19. YOU CAN HAVE EXCUSES
OR RESULTS, NOT BOTH.

20. 5.PRINCIPLED

21. Cone Communications Echo Global CSR Report: 10,287 Consumers, 10 Countries.
http://www.conecomm.com/2013-global-csr-study-release

22. 6.ORCHESTRAL
SAVVY

23. OLD MEDIA LANDSCAPE.

24. THE NEW CONSUMER REALITY

25. AGENCIES NEED
ORCHESTRAL
SAVVY TO
ENSURE MEDIA,
TECHNOLOGIES,
AND VENDORS
WORK IN
CONCERT.

26. 7.GLOBALLY
RELEVANT

27. THERE ARE NO BOUNDARIES
ON THE INTERNET

28. CONTENT FLOWS ORGANICALLY

29. HOW CAN AGENCIES
TODAY START PREPARING
FOR THIS FUTURE?
3 TAKEAWAYS

30. CLIENTS
Become fiendishly
prescriptive about the type
of clients to do business
with.
1.
EXPERTISE
Build specificity around
capabilities of a specific niche.
2.
TALENT
Hire the unique abilities,
attitudes and skillsets to service
this vision.
3.

31. THANKS