The document discusses digital project management processes. It covers the digital project lifecycle including analysis, design, development, testing, and deployment phases. It also discusses quoting for digital projects, minimizing risks, and tools and procedures for collaboration. Project management processes are important for digital projects to manage scope, budget, resources, timelines and functionality.

1. Digital Project Management & Processes
16th January 2014

2. AGENDA
• DIGITAL PROJECT LIFECYLE
• QUOTING FOR A DIGITAL PROJECT
• MINIMISING RISKS
• TOOLS AND PROCEDURES
• COLLABORATION

3. DIGITAL PROJECT LIFECYCLE

4. THE DIFFERENCE BETWEEN PRINT AND DIGITAL
ANALYSIS
DESIGN
CREATE
PRINT
DISTRIBUTE
ANALYSIS
CONTENT
CONCEPTS
DESIGN
DEVELOP
TEST
FIX
GO LIVE
AMENDS
UPDATE
UPDATE
UPDATE
AMENDS
AMENDS
AMENDS
AMENDS
AMENDS
AMENDS

6. THE METHOD
ALL WEBSITES CONTAIN ELEMENTS OF TWO TYPES OF
ACTIVITIES
• INFORMATION SYSTEMS, INVOLVING COMPUTERS AND
SOFTWARE
• COMMUNICATION DESIGN, INCLUDING ADVERTISING AND
MARKETING COMMUNICATIONS

7. MOST WEB PROJECTS FAIL
WHY?
TOO MUCH TO MANAGE AND KEEP TRACK OF
• SCOPE (THE SIZE OF THE PROJECT)
• BUDGET
• RESOURCES
• TIMELINES
• FUNCTIONALITY

8. WEBSITE CREATION PHASES
PHASES ARE PLANS, AND PLANS ARE NEVER
STATIC.
HOWEVER, IN ESSENCE, THERE ARE FIVE PHASES OF WEBSITE
DEVELOPMENT.
• ANALYSIS
• DESIGN
• DEVELOPMENT
• TESTING
• DEPLOYMENT

9. ANALYSIS
TALK TO THE CLIENT
INTERFACE WITH THE DELIVERY TEAM
ARTICULATE AND DEFINE GOALS
UNDERSTAND COMPANY AUDIENCE
DO THEY HAVE CONTENT?
WHAT MARKETS DO THEY OPERATE?
IS IT A GOOD IDEA?
SET OBJECTIVES

10. DESIGN
BRAINSTORM AND PROBLEM SOLVE WITH YOUR TEAM
TRANSLATE NEEDS INTO SOLUTIONS
SELL IDEAS TO THE CLIENT
IDENTIFY CONCEPTS TO BE DEVELOPED
CREATE CONCEPT
PRESENT CONCEPT
REVISE AND REPEAT AS NECESSARY
RECEIVE DESIGN APPROVAL

11. DEVELOPMENT
COMMUNICATE FUNCTIONALITY
• JAVASCRIPT
• HTML
• CMS
• ANIMATIONS

12. TESTING
TEST THROUGHOUT THE DEVELOPMENT PHASE
TEST AFTER THE DEVELOPMENT PHASE
INVOLVE GENERAL (REAL) USERS
UNDERSTAND THE BROWSERS AND PLATFORMS

13. DEPLOYMENT
GO LIVE ON AN EARLY WEEKDAY (MONDAY-WEDNESDAY)
WHO WILL UPDATE THE SITE?
DOES THE CLIENT NEED TRAINING?
DO WE NEED TO PROVIDE STYLE GUIDES?
WILL THE SITE NEED ONGOING UPDATES AND MAINTENANCE?

14. QUOTING FOR A DIGITAL PROJECT

15. QUOTING
A TYPICAL DIGITAL TEAM CONSISTS OF:
INFORMATION ARCHITECT
DESIGNER
PROJECT MANAGER
UX DESIGNER
DEVELOPER
IT SUPPORT
CONTENT STRATEGIST & COPYWRITER
SEO ANALYST
PLUS MORE….
(AND EVEN THEY CAN’T DELIVER A WEBSITE IN TWO WEEKS)

16. MINIMISING RISKS

17. MINIMISING RISKS
THERE ARE MANY FACTORS THAT CAN CONTRIBUTE TO A WEBSITE
NOT FUNCTIONING AS IT SHOULD, OR INDEED RUNNING OVER TIME.
NOT ALL OF THESE FACTORS CAN BE FORSEEN BUT IT IS UP TO US TO
MINIMISE THOSE RISKS.

18. TOOLS AND PROCESSES

19. TOOLS
BASECAMP
TRAFFIC
BROWSERSTACK
CRAZY EGG
GOOGLE ANALYTICS
WEBMASTER TOOLS
SPREADSHEETS

20. PROCESSES

21. COLLABORATION