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And How to Make it Work for You
Who is Gary
Vaynerchuk?
The
Content
Pyramid
PILLAR
CONTENT
MICROCONTENT
DISTRIBUTE
Identifying pillar
content
Developing
microcontent
Distributing
on social
media
Engage with
and listen to
your audience
Creating
pillar content
Repurposing into micro
content
It’s not just
about posting
on social
media….
Review and
adapt
Tracking
return on
investment
We want
to know
more!

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Editor's Notes

  1. CD: Broad overview