•Needed -> Service based in Location
• i.e.: Find My iPhone
•As trade of -> Need to accept to get the service
• i.e.: “Free” App or “Pay with your Privacy” App
•Opportunist -> As part of the service
• i.e.: Calls, backend connections,
•Hidden -> Service is bypassing controls
• i.e.: Battery Cookies, Wardriving
Where you stay?
•WHERE YOU LIVE
•WHERE YOU GO ON HOLIDAYS
•WHERE YOU WORK
•WHERE YOU GO SHOPPING
HOW it CHANGES?
•WHERE YOU PARKED THE CAR
AT WHAT TIME YOU ARE THERE?
•WHERE YOU SLEEP
•WHERE YOU HAVE LUNCH
•WHERE YOU HAVE DINNER
•WHAT IS YOUR DAILY ACTIVITY
•SHOPS -> ALL KIND OF SHOPS AT ANY TIME
EXTERNAL SOURCES (Point of Interest)
•RENT OR BOUGHT HOUSE (official Sources)
•RICH OR POOR
•Are you a good target for cibercrime?
•WHAT COMPANY DO YOU WORK FOR
•Are you a valuable target for Cyberattacks?
• VISITS YOU MAKE TO
•WHAT KIND SPORTS DO YOU LIKE
•WHAT TYPE OF CONCERTS DO YOU LIKE
•WHAT KIND OF EVENTS DO YOU ATTEND
•WHAT MOVIES DO YOU LIKE
•WHAT POLITICAL PARTY DO YOU VOTE FOR
• MEETINGS, PEOPLE YOU MEET,
•HOW MANY LOVERS DO YOU HAVE
• WHERE DO YOU SLEEP???
•DO YOU HAVE A “SECRET” INTEREST
• WEIRD SHOPS OR PLACES??
•ARE YOU IN A BUSINESS/PLEASURE TRAVEL
•ARE YOU DOING SOMETHING ILLEGAL
•PROFILE A POINT OF INTEREST
• HIGH CLASS?
• LOW CLASS?
•CIRCLE OF FRIENDS
•STRANGE BEHAVIORS? (RISE OF THE “MACHINE LEARNING”)
WHOM DATA BELONGS TO?
•Are terms & conditions agreements clear enough?
•Are people aware of the “Yes, I agree” real meaning?
•Is longer sustainable this model?
•Is that service worthy to sell your privacy?