You Are Where You Are
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This document discusses how location data can reveal extensive personal information about individuals, including where they live, work, go for holidays or shopping, how they travel between locations, what types of events and activities they engage in, their social circles and status, and even potentially sensitive or illegal activities. It notes that location is obtained through services that require sharing location, opportunistically as part of services, or hidden through techniques like battery cookies and wardriving. The document questions who owns individuals' data, whether people truly understand what they are agreeing to when consenting to services, and whether the current model of exchanging privacy for services is sustainable.
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You Are Where You Are
- 1. You are: Where You are What you do Who you live with What you web to What you do when noone see What …. (@chemaalonso)
- 2. New world of... “contextual” services
- 3. GPS Permission & the “AD-IDs”
- 6. Play Store Bug ”scared” people!!
- 8. Google Street car “scandal”
- 9. iSniff-GPS
- 11. Battery Cookies
- 12. Battery Cookies
- 13. Location obtained •Needed -> Service based in Location • i.e.: Find My iPhone •As trade of -> Need to accept to get the service • i.e.: “Free” App or “Pay with your Privacy” App •Opportunist -> As part of the service • i.e.: Calls, backend connections, •Hidden -> Service is bypassing controls • i.e.: Battery Cookies, Wardriving
- 14. Location Speaks
- 15. Where you stay? •WHERE YOU LIVE •WHERE YOU GO ON HOLIDAYS •WHERE YOU WORK •WHERE YOU GO SHOPPING
- 16. HOW it CHANGES? •Walk? •Car? •Bike? •COMBINATION? •SKATE? •WHERE YOU PARKED THE CAR
- 17. AT WHAT TIME YOU ARE THERE? •WHERE YOU SLEEP •WHERE YOU HAVE LUNCH •WHERE YOU HAVE DINNER •WHAT IS YOUR DAILY ACTIVITY •SHOPS -> ALL KIND OF SHOPS AT ANY TIME
- 18. EXTERNAL SOURCES (Point of Interest) •RENT OR BOUGHT HOUSE (official Sources) •RICH OR POOR •Are you a good target for cibercrime? •WHAT COMPANY DO YOU WORK FOR •Are you a valuable target for Cyberattacks? • VISITS YOU MAKE TO
- 19. TEMPORARY EVENTS •WHAT KIND SPORTS DO YOU LIKE •STADIUMS •WHAT TYPE OF CONCERTS DO YOU LIKE •WHAT KIND OF EVENTS DO YOU ATTEND •CONFERENCES •WHAT MOVIES DO YOU LIKE •CINEMA
- 20. BEING “CRAPPY” •WHAT POLITICAL PARTY DO YOU VOTE FOR • MEETINGS, PEOPLE YOU MEET, •HOW MANY LOVERS DO YOU HAVE • WHERE DO YOU SLEEP??? •DO YOU HAVE A “SECRET” INTEREST • WEIRD SHOPS OR PLACES?? •ARE YOU IN A BUSINESS/PLEASURE TRAVEL •ARE YOU DOING SOMETHING ILLEGAL
- 21. ALL TOGETHER •PROFILE A POINT OF INTEREST • HIGH CLASS? • LOW CLASS? • FAMILIAR? •CIRCLE OF FRIENDS •SOCIAL STATUS •STRANGE BEHAVIORS? (RISE OF THE “MACHINE LEARNING”)
- 22. TO DO WHAT?
- 23. SERVICES •ANTIFRAUD •CONTEXTUALIZED INFO •TRAFFIC •WHEATHER •EMERGENCY •CAR POOLING •PROFILE A PERSON/STREET/AREA/ROAD/CITY
- 24. TARGETING ADDS
- 25. HOW MUCH MY DATA VALUES?
- 26. SOCIAL GOODS
- 27. WHOM DATA BELONGS TO? •Are terms & conditions agreements clear enough? •Are people aware of the “Yes, I agree” real meaning? •Is longer sustainable this model? •Is that service worthy to sell your privacy?
- 28. Questions?