Introduction about Masso Group - a one stop branding agency

1. PROFILE
MASSO GROUP 2012 info@massogroup.com www.MASSOGROUP.com

2. Getting to know us.

3. STRATEGY IDENTITY DIGITAL
ACTIVATION
INTEGRATED
BRANDING
SURVEY
CREATIVE ADS EVENT
PUBLIC RELATIONS
Who is Masso?
The one-stop shop Agency for your Branding & Communication needs.

4. Our Name
Our name stands for what we can provide to our Clients - MARKETING SOLUTIONS

5. Our Reach
Official staff of 60, plus
freelancers/consultants, strategic
suppliers and partners & network of top
Asia/International experts.
Nationwide coverage with Head office
in HCMC, Rep. office in Hanoi and
Representatives in provinces and
Indochina market.

6. DUCT BRANDIN
PRO G
Customers
ESTOR ELATION
INTE
RNAL BRANDIN
Shareholders
YOUR
Employee
S R
CORPORATE
BRAND
INV
G
Stakeholders
CO G
RPO R
ATE BRANDIN
Your branding partner to all stakeholders.
We provide premium full branding package - from research, strategy formulation to integrated marketing communication
campaign or even a single communication activity execution for your company’s stakeholders: employees, investors,
customers and community.

7. Understanding your brand, your market &
your consumer is what we do best.
It requires a more effective approach to understand an emerging market like Vietnam. Therefore, Masso has a center
that does tailor made research with modern approach for compelling consumer insight and competition landscape, then
translate them into a strong and integrated branding strategy that drives all communication activities.

8. INTEGRATE
D CH
AN
NE
Social Media LS
Mobile Email
Display
(Rich Media)
Data
(CRM)
Search Engine
(SEO/PPC) Voice
INTEGRATED
Survey &
Strategy BRANDING Brand audit &
Efficiency
Consulting
measurement
IR
Digital
IN Event Field
TE
GR Activation Marketing
ATE
D S E RV I C E
S
Communication channels are ever-changing. That’s why we
have experts in each specific channel - all working together
to deliver Impactful integrated campaigns.
It’s about clear and consistent communication activities that are tailored for the brand. Our experts specializes in each
consumer touch point - TV, print, public relations, on-ground events & activation, radio and digital - to create engaging
brand & consumer interaction.

9. Leadership
gy
Au
ate
dit
Str
BRAND EQUITY
Identity Perception
strategy & Participation
Execution
Our strategic process: LIP Model
Effective branding should be consistent from start to finish. At MASSO, we start with the brand Leader commitment to
formulate a clear Identity strategy and translates it into the target stakeholder’s Perception to get them to engage with
the brand. This brand building journey is what we call the LIP model.

10. AWARDS & RECOGNITION STRATEGIC TOOL CREATIVE BREAKTHROUGHS
World Guinness Record of the largest finger Our strategic tool for branding - LIP Model is Welcome Event for Korean President/Korean
painting for DLV 2005 published by VnEconomy and used as movie star 2004
lecturing model at Seatle University for MBA
International Award from P&G Beeline launching, PR and activation
programs campaigns, 2009
International, 2007
P&G -15th year anniversary, 2010
Regional best practice CSR project for P&G,
2008 Sab Miller: Calisto/Zorok PR campaign
2008-2010
Holcim “Cung Xay To Am” campaign 2011
O’Star Farm & Reality Show 2011
Our creativity and solutions are highly
recognized by our stakeholders.
Creative breakthroughs and campaigns recognized by consumers, clients and public.

11. CONSULTANCY COMMUNICATION
SERVICE
CONSULTING SURVEY & RESEARCH COMMUNICATION MARKETING
IR VIETNAM SRI VIETNAM iPR EMERALD
Our capabilities:
Our team of experts can help you right from the beginning from research, planning and development of unique &
effective communication activities in a specific channel until execution. We offer our full-service package or even a
single service solution.

12. FMCG Alcohol Bank - Finance Rohto
P&G Remy Martin HSBC Epson
Colgate AIA Bridgestone
Sab Miller
Nestle MB bank
Heineken Toyota
Coca Cola
Thang Long Sec. Olympus
Dutch Lady High-tech Sacombank Birdy
BAT
Sony Agribank
Pulppy Mitsubishi
Big C Microsoft Construction/
Brand
Vinamilk Samsung Real estate
strategy
Orion Ostar S-fone Nippon Paint
Beauty projects
Holcim
Motorola VNPT
Nivea Kington,
Shiseido Beeline MB Bank
Him Lam
Sisley Vehicles & Asia Vina
With Japanese
Olay
Parts agencies Agribank
Enat
Pynocare Toyota Hitachi PVFCCo
Glow Mitsubishi Suzuki Thang Long
For twelve years, we’ve helped our clients
build their brands & their business.
We have an extensive experience in various categories.

13. The Group Key Management Members
Masso Group’s members Masso Group Emerald digital marketing
Masso Consulting Nguyen Trung Thang: Chairman Nguyen Khoa Hong Thanh: Managing Director
Masso Communications Masso Consulitng SRI-Vietnam
Masso Marketing Tom Vu: Director Denies Thi: CSR Director
Masso iPR Masso Communications Masso iPR
Emerald Digital Marketing Nguyen Ngoc Tuy Hang: Business Director Nguyen Viet Vu: Managing Director
IR Vietnam – Investor relations Masso Marketing
SRI Vietnam - CSR Consulting Tran Van Phuoc Nguyen: Executive Director

14. Thank You!
www.MASSOGROUP.com