The Big Picture visualizes (complex) information

1. The Big Picture
We visualize informa0on
www.thebigpicture.design

2. www.thebigpicture.design
Table of contents
2
3
5
4
Why is visualiza,on so important?
What we've learned from science?
How we work?
How do we visualize?
1What is The Big Picture?Go to slide
Go to slide
Go to slide
Go to slide
Go to slide
Table of contents

3. The most important facts
about a situa)on and
the effects of that
situa&on on other things.
“The Big Picture”
<expression>
Source: The Cambridge Dic#onary
www.thebigpicture.designWhat is The Big Picture?

4. www.thebigpicture.designWhat is The Big Picture?
Subjects people don’t
understand.
Unless you’re an expert
Poli%cs, Finance & banks, Legals, Insurance,
Construc)ons, Technology, Stock market, Climate
change, Mechanics, Human rights, Cultural
behavior, Bitcoins, Taxes…

5. Ideas - Reports - Stories - Companies - News
Structures - Strategies - Data - Presenta0ons
We visualize
www.thebigpicture.design
<Informa)on>
What is The Big Picture?

6. The purpose of visualiza0on is insight, not pictures.
Our goal
www.thebigpicture.designWhat is The Big Picture?

7. "First, you need professional
designers who can translate
complex ideas into non-verbal
language. "
Phil Parker - Professor of Marke/ng and the Chaired Professor of
Management at INSEAD
www.thebigpicture.designWhat is The Big Picture?

8. www.thebigpicture.design
Why is visualiza,on
so important?

9. www.thebigpicture.designWhy is visualiza,on so important?

10. www.thebigpicture.design
Visuals are the most
universal language.
Increase your target
audience with easy
understandable visuals.
To understand
1
Why is visualiza,on so important?

11. www.thebigpicture.design
Don’t get lost in details.
You s&ll retain your
overview of the big
picture.
To oversee
2
Why is visualiza,on so important?

12. www.thebigpicture.design
It’s easier to digest a visual
than words. Almost 50%
of your brain is involved in
visual processing
To process
3
Why is visualiza,on so important?

13. www.thebigpicture.design
Stay focused while
reading a long report is
difficult. A visual will
show you a recap of the
most important content.
To focus
4
Why is visualiza,on so important?

14. www.thebigpicture.design
Ask yourself the following
ques%on: “How much is 5
million?” To es,mate the
value of numbers, compare
them on a visualized,
measurable scale.
To compare
5
Why is visualiza,on so important?

15. www.thebigpicture.design
People love images.
Images are easy to share,
and a%emp)ng to get
your follower’s a-en/on.
To Share
6
Why is visualiza,on so important?

16. What we've learned
from science?

17. www.thebigpicture.design
Visuals cover
all languages
What we’ve learned from science?
ENGLISH
OTHER
中文
भारतीय
русский
Español
português
‫ا‬‫ل‬‫ع‬‫ر‬‫ب‬‫ي‬‫ة‬
indonesian

18. www.thebigpicture.design
On average users
only read 28%
of words per visit
What we’ve learned from science?

19. www.thebigpicture.design
We can get the sense
of a visual scene in less
than 1/10 of a second
0:01
seconds
What we’ve learned from science?

20. How we work?

21. www.thebigpicture.design
1
We read
How we work?
We read all the informa/on
or data you want us to
summarize

22. www.thebigpicture.design
1 2
We read We validate
How we work?
We read all the informa/on
or data you want us to
summarize
We extract the relevant from
the irrelevant.

23. www.thebigpicture.design
We read
We read all the informa/on
or data you want us to
summarize
We validate
We extract the relevant from
the irrelevant.
We visualize
We start designing.
1 2 3
How we work?

24. www.thebigpicture.design
How do we visualize?

25. www.thebigpicture.design
Company growth, revenue, staff, income,…
We put all numbers and facts in one image.
A great idea for a clear annual report.
?
Infographics
How do we visualize?

26. www.thebigpicture.design
? An easy-to-digest way of storytelling is a
short (animated) movie
Animated stories
How do we visualize?

27. www.thebigpicture.design
We design clear pictograms that will simplify
the user experience
1 2 3
4 5 6
7
Visual instruc,ons?
How do we visualize?

28. www.thebigpicture.design
?
A one storytelling-image that will
sketch a whole scenario.
Situa&on image
How do we visualize?

29. www.thebigpicture.design
?
We capture and connect data and
design a clean image or interface
Data visualiza+on
How do we visualize?

30. www.thebigpicture.design
?
By visualizing your mee1ng, you’ll have
a clear view from where the ideas come
from and how they look like.
Sketchno)ng
How do we visualize?

31. www.thebigpicture.design
?
Presenta(ons Are your presenta-ons loud and
clear? Let us have a look…
How do we visualize?

32. www.thebigpicture.design
If you
were me,
you’d know.
Let’s never use this sentence again.

33. hello@thebigpicture.design +32 479 606 978Let’s connect www.thebigpicture.design
Thank you