China Edge Introduction
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China Edge is a company that helps luxury brands target and engage global Chinese consumers to boost sales and brand value. It provides end-to-end services including developing marketing strategies, conducting staff training on Chinese culture, and implementing digital campaigns and events. China Edge takes a consumer-focused approach to capturing overseas spending by Chinese consumers, and connects brands to wealthy Chinese associations and communities.
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China Edge Introduction
- 1. ©ChinaEdgeLimited,2013 China Edge Introduction Plan. Engage. Deliver. October, 2013
- 2. ©ChinaEdgeLimited,2013 The China Edge Way The New Perspective The China Edge Way Benefits for Brands The China Edge Story China Edge Services Core Services Additional Services Added-Value Partnership Management Bios Contact & Follow Us Contents
- 3. ©ChinaEdgeLimited,2013 The China Edge Way Plan. Engage. Deliver.
- 4. ©ChinaEdgeLimited,2013 The New Perspective The global Chinese consumer is now the biggest luxury market in the world, and 60% of their spending is outside mainland China By taking a structured, 3-dimentional approach, China Edge helps brands target, capture and retain the overseas luxury spending of wealthy Chinese consumers from a position of strength - in their home market CHINESE. NOT CHINA
- 5. ©ChinaEdgeLimited,2013 Plan Engage Deliver Plan the strategy and promotion, & manage the risks, with customised needs analysis & tailored materials & action plan Engage Chinese consumers via targeted travel industry & digital/social campaigns, & bring them in-store Deliver staff training to customise service & boost sales The China Edge Way 3-DIMENTIONAL. END-TO-END
- 6. ©ChinaEdgeLimited,2013 Benefits for Brands From market knowledge to action plan & implementation Social following & engagement Visitors to the Chinese landing pages Sales to Chinese visitors Off-peak sales around Chinese holidays Increased brand value Local leverage for China market entry or expansion PROFIT GROWTH. BRAND VALUE
- 7. ©ChinaEdgeLimited,2013 The China Edge Story China Edge brings a fresh perspective to the China opportunity for luxury brands – by focusing on the consumer, not the country The company was formed by China and luxury specialists, bringing together years of experience in China strategy & risk, tourism, digital & social, cross-cultural training, and luxury marketing China Edge provides an end-to-end platform to help brands target, engage and serve the global Chinese consumer, creating opportunities for growth in sales and brand value MARKETS. WITHOUT BORDERS
- 8. ©ChinaEdgeLimited,2013 China Edge Services Briefings. Marketing. Training. Strategy
- 9. ©ChinaEdgeLimited,2013 Core Services China Edge core services include: Briefings on key issues China Toolkit. Market reference and guide China-Ready Programme. Management & staff training, including China-Ready certification China Kick-Start Programme. End-to-end solution for Chinese consumer engagement Please contact us for more information on these, and our customised advisory services BRIEFINGS. MARKETING. TRAINING
- 10. ©ChinaEdgeLimited,2013 Additional Services The China Edge network can provide a wide range of support services, including: Chinese Naming, Translation & Interpreting Trade Mark & Domain Name Registration Online Brand Monitoring & Metrics Concierge Services for VIP Customers Market Research & Mystery Shopping Market Entry & Company Formation Public Relations & Advertising Recruitment, Due Diligence COMPREHENSIVE. SUPPORT
- 11. ©ChinaEdgeLimited,2013 Added-Value Partnership China Edge provides extra value-add via brand partnership, and connections to key Chinese audiences High-net worth Chinese associations, professionals & student communities China Edge community of luxury hospitality, retail & tax-free groups High-level access to the China jewellery market PR contacts in B2B and B2C channels China Edge online & social networks China Edge Certified directory CONNECT. PROMOTE
- 12. ©ChinaEdgeLimited,2013 China Edge Management Expertise. Experience. Energy.
- 13. ©ChinaEdgeLimited,2013 Jeremy Gordon Director of China Business Services Over 20 years’ China experience in trade, investment and consulting Previously China Business Specialist at UK Trade & Investment, and Committee Member at the 48 Group Club China luxury experience includes research, strategy and market entry support across sectors including: publishing, jewellery, retail and private clubs Contact: jeremy@chinaedge.co.uk STRATEGY. RISK MANAGEMENT
- 14. ©ChinaEdgeLimited,2013 Roy Graff Over 18 years of hospitality, retail and tourism industry experience in China Led the development of independent travel business in China on behalf of Gullivers Travel Associates Fluent Mandarin Chinese speaker and student of Chinese philosophy, literature and poetry Managing Director of ChinaContact; works with luxury businesses on strategies and implementation of China market access Contact: roy@chinaedge.co.uk MARKETING. TRAVEL. CONSUMER
- 15. ©ChinaEdgeLimited,2013 Arnold Ma Digital Marketing Director at Qumin, London’s first UK-China Digital Agency Experienced in Digital Marketing on both client and agency side Hands-on China Digital experience include: Luxury/Fashion, Education, Technology, Travel etc Contact: arnold@chinaedge.co.uk MARKETING. DIGITAL. CREATIVE
- 16. ©ChinaEdgeLimited,2013 Yu Sun Cross-cultural consultant with special focus on Anglo-Chinese communications in business Provides cross-cultural training, coaching and business strategies to international companies to improve business performance through effective communication Has worked with the Shanghai government and European Commission as a senior project manger, and as a trainer for Harrods Contact: yu@chinaedge.co.uk CULTURE. TRAINING
- 17. ©ChinaEdgeLimited,2013 Michaela Christine Wolf Expertise in 360 degree customer relationship management strategies to deliver direct ROI, using new technology and digital experiences Former Head of Communications & Global Retail Marketing Project Manager at an international luxury brand in London Well connected in the luxury industry in the UK and internationally Contact: michaela@chinaedge.co.uk LUXURY. MARKETING
- 18. ©ChinaEdgeLimited,2013 CONTACT Michaela Wolf: 07818 683117 / michaela@chinaedge.co.uk Jeremy Gordon: 07718588713 / jeremy@chinaedge.co.uk FOLLOW @ChinaEdge on Twitter: www.twitter.com/ChinaEdge Also find us on LinkedIn, Google+, Facebook & WeChat Contact & Follow Us Plan. Engage. Deliver.