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Initial Ideas and Feedback
Rachel Kent
Idea 1 – Devils food cake
• Theme: Valentines Day.
• Colour scheme: Brown and pink to tie in with the colours of the foods and
also represent love and valentines day.
• Fonts: - Title font
- Normal text font
• Audience: couples spending valentines day together or adult/teen males
trying to impress their partners.
Idea 2 – Spaghetti Bolognaise
• Theme: Italian
• Colour scheme: Green, white and red to match the colours of the Italian flag.
• Fonts: - text fonts
- Title font
• Audience: people interested in Italian food or wanting to try new things.
• Print finishing – Varnish.
Idea 3 - Cookies
• Theme: Christmas.
• Colour scheme: Red and green
• Fonts: - Title font.
- Main text font.
• Audience: Families or children and their parents.
Idea 4 – Vegetarian Korma
• Theme: Main Meals
• Colour scheme: Red and yellow/orange.
• Fonts: - Title font.
- Main text font.
• Audience: Vegetarian families or couples.
Idea 5 – Birthday Cake
• Theme: Children’s food and parties
• Colour scheme: Red, blue and cream.
• Fonts: - Normal Text font.
- Title font.
• Audience: Parents cooking for their children’s party or children
wanting to help out.
Idea 6 – Chocolate Brownies
• Theme: Chocolate
• Colour scheme: Brown, pink and cream/white
• Fonts: - Normal Text font.
- Title font.
• Audience: Children or teenage girls

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Recipe card ideas

  • 1. Initial Ideas and Feedback Rachel Kent
  • 2. Idea 1 – Devils food cake • Theme: Valentines Day. • Colour scheme: Brown and pink to tie in with the colours of the foods and also represent love and valentines day. • Fonts: - Title font - Normal text font • Audience: couples spending valentines day together or adult/teen males trying to impress their partners.
  • 3. Idea 2 – Spaghetti Bolognaise • Theme: Italian • Colour scheme: Green, white and red to match the colours of the Italian flag. • Fonts: - text fonts - Title font • Audience: people interested in Italian food or wanting to try new things. • Print finishing – Varnish.
  • 4. Idea 3 - Cookies • Theme: Christmas. • Colour scheme: Red and green • Fonts: - Title font. - Main text font. • Audience: Families or children and their parents.
  • 5. Idea 4 – Vegetarian Korma • Theme: Main Meals • Colour scheme: Red and yellow/orange. • Fonts: - Title font. - Main text font. • Audience: Vegetarian families or couples.
  • 6. Idea 5 – Birthday Cake • Theme: Children’s food and parties • Colour scheme: Red, blue and cream. • Fonts: - Normal Text font. - Title font. • Audience: Parents cooking for their children’s party or children wanting to help out.
  • 7. Idea 6 – Chocolate Brownies • Theme: Chocolate • Colour scheme: Brown, pink and cream/white • Fonts: - Normal Text font. - Title font. • Audience: Children or teenage girls