2. • The colour scheme chosen for this recipe is a solid green colour but
it works well. It is a natural colour which matches the theme of
vegetarians because they eat more natural foods such as fruit and
vegetables rather than meat and this could make them believe the
food is all natural ingredients.
• The photograph of the product is simple but well lit and bright. The
colours are strong and clear which draw the viewers eye towards
the different ingredients and details. The smaller photograph is a
close up segment of the product which shows you the product
more closely and the light casting off it reveals the details and
makes it look ‘mouth watering’.
• The layout for the recipe card has been kept simple but still looking
professional. It has clearly been split up into the different sections
to enable you to easily follow it through and understand it. The
writing has all been kept closely to the left of the card for the
recipe whilst the image is on the right with a caption over the
top, this makes it easy for the eye to follow the recipe straight
down and now have to jump all over to find the next step.
• The writing style for the recipe has been kept simple and easy to
understand. It holds basic vocabulary that most people understand
and can follow to ensure that it is a quick and easy recipe that
anyone can follow easily to create an outstanding final product.
3. • The colour scheme for this recipe has been chosen well because
the red matches the colours of the ingredients and final product
and this ties the whole thing together nicely. The colours of red and
white flow throughout the whole card in order to maintain
consistency.
• The photography has again been kept simple but is well lit and
bright. The lighting has been cast to lighten the whole image and
reveal all of the finer details. On the close up image you can see the
reflection of the light bouncing off the food which gives a succulent
and juicy look to the mood which adds to the mouth watering
feeling you get by looking at the image. The use of depth of field in
the photography enables the full focus to be on the plate of foods
whilst everything else in the image has a softer focus and blurs out
of the image to not cause a distraction to the viewers eye.
• The layout for the card has been kept simple and easy to follow
through. The recipe has been written in columns to ensure you can
easily follow it down to the next step and then you go across the
page to the steps on the right, this is assisted with the numbering
of the steps which guides you from one step to the next easily.
• The writing style for this recipe card has been kept simple and uses
basic vocabulary that most people are given to understand and
know what it means.
4. • The depth of field used in this photography is shallow and puts the
focus on the food product, making everything else in the image less
sharp and lose it’s focus. This makes it so that your attention is on
the food and there is noting else that could cause a potential
distraction.
• The font which has been used is a simple sans serif which makes it
easy for your eye to travel straight through the text without any
fancy parts of the writing distracting your eye and making you lose
focus.
• I do not like the layout of this recipe card because it is slightly
confusing to follow, the ingredients and method have been slip up
into separate columns each and I think it would be easier to read
through and guide the eye if they went straight down the page
from top to bottom and made 2 columns, one for the method and
one for the ingredients rather than splitting each into columns and
filling the top half of the page with one and the bottom half with
the other.
• The colour scheme is a constant shade of green all the way
through, this maintains consistency throughout your product and
keeps professionalism. The green for the banner and the text tie in
with the photography because it is a similar shade of green to the
herbs in the picture and also adds a natural feel to your imagery
and recipe.
5. • The photography on this recipe card gives a
clear representation of how depth of field
works because each glass loses focus and
becomes less sharp the further back into the
image you go. The well lit picture makes the
colours brighter and this draws your eyes
through the picture to the different elements
and details.
• The layout of the recipe card has been kept
simple. The ingredients are listed on the left-
hand side and the method has been written on
the right-hand side, this makes it easy for the
viewer to understand and follow through with
no complications because it has been set out
nicely and simply to follow.
• The colour scheme of red, gold and purple
matches the theme of a Christmas recipe
because these are viewed as being traditional
Christmas colours and so will add a festive feel
to your recipe and help you get into the
Christmas spirit,
6. • The layout for this recipe card works well because it is easy for the
human eye to read through it simply and quickly. The text has been
split into columns and also colour coded to keep each section
separate (e.g.: ingredients are orange) and so that you know which
bit goes where, the headlines such as ‘step 1’ etc have also been
made bold so that they stand out and you can easily see them.
• The use of the colour orange for writing the ingredients has worked
well because it ties in with the imagery and the association people
have that a korma is an orangey colour; which has been portrayed
in the photograph. The red sub-titles have also tied in with the
photograph because of the red ingredients in the food and also the
recipe name is on a red background to make it stand out.
• The photograph is strong and well lit to ensure everything is visible
and all finer details are noticeable and drawn out so that it catches
the viewers eyes. The depth of field which has been used ensures
the korma is in focus and is clear to see. Whilst it is a shallow depth
of field which means that everything else loses focus and is not as
sharp as the main focus, the rice is still in focus enough for you to
see it and make out what it is and that is has peas blended in with
it, allowing everything for the recipe and all the different parts to
be seen. The lighting reflecting off the sauce adds dimension to the
image because it stops it looking flat and also adds a juicy and
luscious look to the food which makes your mouth water and
makes it look nice to eat.
7. • The photograph is the best feature of this recipe card in my
opinion. It is bright, clear and well lit which catches your eye
and makes you want to look at it. The brightness of the red
and green shows the ripeness of the food and shows that it
is fresh which adds to the effect of making you want to eat
it. The depth of field places the camera focus on the right of
the page where the bread is; with the garlic butter dripping
out of it, this makes the rest of the image less sharp and
clear to ensure nothing distracts the viewers eye or guides
you away from the main feature. The lighting cast onto the
image gives the cherries a glazed and ripe look to make
them look fresh. It also draws out the details in the bread to
make it also look fresh and ‘doughy’.
• The rest of the recipe card doesn’t look very inviting or
interesting because at first glance it is just a big block of text
with nothing to separate the different sections and split the
different sections apart. Upon taking a closer look you can
see it has been slightly split up because the ingredients list
has been made bolder than the method and then there are
numbers for the different steps. You could improve this
recipe card by adding sub-titles such as ‘ingredients’ and
‘method’ to split the writing up and to make it easier for the
eye to follow and know which bits are which. You could also
add more colour to the text to make it eye catching and
make people want to look at it.
8. • Both of these recipe cards have similar
layouts and the ways they have been set up.
They both have their photographs at the tops
of the cards which makes it the first thing
when you see the card since the human eye
reads top to bottom. In these photographs
the photographers who took them have
made use of the depth of field to ensure that
the mood is the main focus and any other
elements to the image have been blurred out
and do not cause distractions.
• The layouts to each of these recipe cards is
very similar. They both have the picture at the
top with the recipe title overlaying on it and
then have the recipe written underneath in a
column with the same format of ingredients
and then method along with the recipe title
repeated again down the left hand side of the
text.
• The fonts used on these recipes have been
kept simple in order to maintain a quick and
easy flow through the recipe when the
human eye is reading it. Using a simple sans
serif font means there are no creative or
decorative parts to the writing which may
take your eye away from the recipe.
• The overall look of these recipe cards is a
professional one which attracts people to
looking at them because they are neat and
tidy. They have been kept simple to ensure all
people will understand them and the
photographs make the foods look delicious
and healthy which will make people consider
eating because it looks good.
9. • This recipe card for children is set out in a simple
manner which should be easy for them to follow
and understand. It has been laid out so that each
step has a drawing which accompanies it to give a
visual representation of what they need to do and
then the main photograph of the final product is
in the centre; being surrounded by the steps.
• The colour scheme consists of the primary colours
red, yellow and blue. This is effective because it
matches with the colours in the photograph to
maintain consistency but its useful in a recipe for
children because they are colours they are easily
going to recognize and understand.
• The writing has been kept to a minimum on this
recipe to ensure it is easy for children to follow.
The writing uses basic vocabulary and everything
has been written as short, direct instructions that
get straight to the point and tell you what you
have to do without using an advanced vocabulary
or explaining things in detail which children won’t
understand.
