1. 1
Recipe Cards
Tests and experiments
**Rachel Kent**

2. 2
I think the recipe card on the left looks better than the one on the right. This is
because the design in the background adds to the valentines day theme and it
gives you something to look at, there is also the border around the picture which
‘spices it up’ and makes it look interesting and professional with a framed look. If I
was to change the cards I would change the curls font on the first card and replace
it with the similar font from the second to make it look more professional and grown
up, removing all child-like elements.

3. 3
Out of these two designs I prefer the one on the right. This is because
although they are similar the second one is of a higher quality and looks
more professional; as it is up to a higher standard. The layout of the cards
is more evenly spaced out and the text is not all clumped together at the top
of the page. I like the consistency of the font on the second one and that I
have used the same font all the way across for all of the text.
I feel that one of the weaknesses or areas to improve on this design could
be to first of all include the companies logo but to also use more colour or
tones to make the card look less dull and bland. I should use fonts that are
fancy and compliment the theme of the cards but not fonts that look
childlike and to young for the target audience.

4. 4
Although both these cards are very similar, the second one is better in my opinion
because I have changed the font slightly to make it look more professional and
less childish. Over all however I think this card is very strong and has a
professional look and feel to it.
A weakness or area for improvement may be using a different photograph on the
front of the cards which is a higher quality and has for to it rather than just a cut out
of a cake. Another weakness may be the clipart images of cupid because these
could be viewed as being child-like or not suitable for an older audience.