1. What is the Fastest Way to run a New
Website?
I’ve beenasked,“HowdoI designasuccessful Website?”
I oftenrespond,“Doyouknowthe fastestwayto ruina new Website design?”Asyoumightsuspect,
the answeris,“Lack of properplanning beforehand.”
Let’sput itanotherway.In programming,there’sanoldaxiom, whichstates:“The sooneryoustartyour
codingthe longerittakesto finish.”
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PlanningoutyourWebsite before youbuilditisessential.Toborrow a technique fromthe filmindustry,
I recommendthatyoucreate a storyboard,whichisa type of a flow chart of yournew Website design.
You don’thave to be an accomplishedartisttodraw out your idea,butit’sessentialtocreate iton paper
first.
On eachpiece of paper,the goal is to have roomfor an image at the top, plusspace underneathfor
writingdowninformation.Asyoumightsuspect,the firstpage tostart withisyourhome (or welcome)
page,whichwill typicallyhave the mostinformationasitwill containthe page the people visitbefore
theyenteryoursite andas people gothroughyoursite,the will encountermore information(intiers) as
theygo down.
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2. Typically,the home page linksto5-15 pagesbelow that,whichwe couldrefertoas Tier2. Each of those
pageslinkstoanother5-15 pages,whichyoucouldcall Tier 3.
If you use all of these pages,you’llwindupwithanextensiveWebsite design,of atleast226 pages
(includingthe home page).
It’sduringthisprocessthat all sorts of problemswill cropup. Butit’smuch easiertosolve themon
paperthan inthe middle of codingratherthan whenyouare finished…If youdon’t,youmightrunintoa
majorproblemalongthe waythat wouldrequire a“back to the drawingboard”complete site re-design.
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Workingthingsouton paperwill give youamuch betterideaof how thingswill workandhow to fix
problems.And,if youhave knowledgeable friends,getasecondopinion.Once you’vecompletedthe on-
paperprocess,andyou or your webdesignerissatisfiedwiththe results,you’re readytotranslate itinto
code.