"Stop in the name of strategy - building social media success"

So you're thinking about launching a Facebook page or Twitter account? Mapped out a plan? How do you measure the results? Do you understand the difference between traditional marketing and this revolutionary approach? Marketers often avoid building social media campaigns because they lack an understanding of how to effectively build online communities to interact with their business. Chris Boyer, Director of Digital Marketing & Communications at Inova Health System, will outline a systematic way to create a social media marketing campaign that is an easy addition to your existing communication efforts, and will drive bottom-line results. Using real-life marketing examples, Chris will show you: - The critical differences between social media and all other forms of online marketing—and how to update your marketing approach accordingly - How to build a loyal, interactive online "community of interest"—in a short period of time - How to identify and measure the essential key performance indicators (KPIs) of your social media efforts - Best-practices in how to share successes and gain momentum, so your future efforts are supported Read less