The document discusses the problems that can arise from a lack of alignment between design and execution strategies. Specifically, it notes that a strategic divide can lead to inefficient development cycles, low performing solutions, and frustrated teams. This is the result of a lack of "flow" between silos and difficulties scaling solutions. The proposed solution is to build a bridge that connects strategy to execution, with a customer-centric integrated approach that considers the entire process from discovery through launch.

1. The Problem with Pure Design

2. ExecutionStrategy
The Strategic Divide
Lack of ownership and alignment–
AKA lack of “flow” between silos
Slow to scale.
Poor User/Customer experiences.

3. The result:
Inefficient development cycles
Low performing solutions
Frustrated teams
Wasted time & money

4. The Solution?

5. Build A Bridge

6. ExecutionStrategy

7. Connect Strategy to Execution

8. To Power Your Brand & Delight Customers

9. How?

10. Define
Brand
Define
Customers
Prioritize
Goals

11. Use an integrated approach with Customer Needs at the Core.
• Customer Personas
• User Journey
• Competitive Audit
• Brand Attributes
• Empathy Graph
• Goals Prioritization
• Positioning
• Brand Architecture
• Sitemap
• Wireframes
• Scripts
• Application Arch
• Database Layer
• Application Layer
• Security
• Stylescape
• Identity System
• Visual Boards
• UI Design
• Video Production
• Content Mkt.
• Copywriting
• Blog Posts
• Video
• Animation
Discovery/
Strategy
UX
Design
Visual
Design
Content*
Front
End
Back
End
Testing
QA /
Launch
• Front End HTML
• Javascript and CSS
• Prototyping
• User Testing
• AB Testing
• Adjustments
• QA
• Soft Launch
• Load testing
• Stabilization
• Launch• Newsletter
• Email Blast
• Marketing Campaign
• Way Finding
• Packaging