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Kellogg Design Challenge Presentation
- 1. Davey Holmes Program Management @ Amazon Environmental Science @ Pomona Maddy Matthews Product Management @ IBM American Studies @ Columbia Alyssa Marcus Brand Strategy @ Butterfly Visual Studies & Consumer Psych @ Penn Grant George Logistics @ US Army Industrial & Labor Relations @ Cornell Chris Gunther Strategy Consulting @ AV&Co. Economics @ Yale Danielle Rosenberg People Strategy & Analytics @ Allstate Psychology & IMC @ Northwestern 1
- 2. 2 Prompt: How might we engage with energy customers in urban areas to reduce demand when the grid is overwhelmed? Focused on urban residential consumers (use more energy as agroup, more responsive tobehavior change)
- 3. Our Design Thinking Process DEFINE PROTOTYPE TESTEM PATHIZE IDEATE 3
- 4. 4 We quickly realized we needed to motivate a larger behavior shift to set ourselves up for success when the grid is overwhelmed. Half of our ideas focused on solving for the “why,” getting at the root of existing behaviors, and determining why they would be motivated to adjust their behavior The other half of our ideas were more tactical, directly addressing the prompt by answering precisely “what” the program would need to entail. A powerful solution would be one that merged both.
- 5. 5 In designing our solution we drew inspiration from one of the best design companies of all time: Apple.
- 6. Power in the palm of your hand. • Easy energy visualization • Smart devices, no up-front costs • Pay as you go based on usage • Personalized reduction incentives 6
- 7. 7 YOUR DAILY ENERGY GOAL YOUR CURRENT USAGE OK You have used over 90% of your target energy for the month. To reduce usage, try turning your AC down to 72 degrees from 2 to 4 PM or activating eco mode.
- 8. 8 OBSERVATIONS INSIGHT HOW MIGHT WE? IDEA ADVANTAGES THANK YOU Peoplevaluecomfortandconvenienceintheirhomes Whatpeoplereallywantiscontrolovertheirenergyusage Howmightwemakepeoplefeelempoweredbytheirenergyinteractions? VisualizingYourEnergyFootprint:Makeiteducational,concrete,actionable Simple,buildshabits,achievesrequiredreductions,improvesestimations,strengthensthe Exelonbrand ANY QUESTIONS?
Editor's Notes
- Maddy
- Maddy
- Maddy
- Alyssa -As we started to identify solutions, we quickly determined that we needed to motivate a larger behavior shift to set ourselves up for success when the gride is overwhelmed We quickly determined that an impactful solution would need to identify why consumers should adjust their behavior We knew we needed a solution that would accomplish both, so we created criteria to measure each idea against heby speaking our conivate a behavior shift To truly motivate behavior change, we quickly realized our solution would need to work to change behavior, our solution needed to address both the “what” and the “why