Chris Perry
3 SlideShares 23 Followers
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
THE GENERATOR empowering Leaders of Change in digital commerce and beyond.
Industry
Consumer Products
Website
chrisperrygenerator.com
About
Chris Perry is THE GENERATOR empowering Leaders of Change in digital commerce and beyond. From Reckitt Benckiser to WellPet to Kellogg’s to many leading global CPG brand clients at Edge by Ascential, I have led eCommerce strategy, organization, education and capabilities, generating top-talent teams, over $350MM+ in sustainable revenue growth, 1000's in online share leadership and collaborative joint partnerships with over 25+ top eCommerce retailers, including Amazon, Walmart, Kroger and more.
Contact Details
Tags
ecommerce cpg retail digital strategy amazon marketing strategy digital marketing d²c direct-to-consumer competition challenger branding commodotization challenger brand branding differentiation strategy fmcg strategic planning business model brand innovation digital brand management dtc e-commerce statistics search internet infographic review growth online shopping sales
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Presentations

(3)

The D2C Dilemma for CPG Brands

7 years ago • 1440 Views

5 Strategic Responses to eCommerce

7 years ago • 607 Views

The 10 Types of Challenger Brands

7 years ago • 10236 Views
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
THE GENERATOR empowering Leaders of Change in digital commerce and beyond.
Industry
Consumer Products
Website
chrisperrygenerator.com
About
Chris Perry is THE GENERATOR empowering Leaders of Change in digital commerce and beyond. From Reckitt Benckiser to WellPet to Kellogg’s to many leading global CPG brand clients at Edge by Ascential, I have led eCommerce strategy, organization, education and capabilities, generating top-talent teams, over $350MM+ in sustainable revenue growth, 1000's in online share leadership and collaborative joint partnerships with over 25+ top eCommerce retailers, including Amazon, Walmart, Kroger and more.
Tags
ecommerce cpg retail digital strategy amazon marketing strategy digital marketing d²c direct-to-consumer competition challenger branding commodotization challenger brand branding differentiation strategy fmcg strategic planning business model brand innovation digital brand management dtc e-commerce statistics search internet infographic review growth online shopping sales
See more