The document outlines a 3 phase marketing plan to grow candidates profiles and employer clients. Phase 1 focuses on outreach to gain 500 candidate profiles. Phase 2 aims to reach 1000 candidate profiles. Phase 3 maintains outreach while launching new products like job posting bundles and an employer directory with goals of steady client and product growth over the 1 year period.

1. 2/5/18 Phase 1 (6 Months) Phase 2 (6 Months) Phase 3 (1 Year)
Outreach
Candidates
 One-on-One outreach/calls (target30/month)
 Email Campaigns
 Free webinars and resource videos
 Job Board Poaching
 Social Media (LI,FB, Twitter)
 Goal to end Phase1 with 500 Profiles
Employers
 Research target employers, goal of 300
 When website traffic hits 300 visitorsa
month, select10 recipients,offer a free post
Candidates
 Goal to begin with 500 profiles
 Goal to end Phase2 with 1000 profiles
 Continue previous tactics fromPhase 1
Employers
 Targeted Outreach, goal to contact 1
Employer/Day
 DiscountCode on Job Posting
Candidates
 Goal to begin with 1,000 profiles
 Salary Survey (target 300 participants) end of
Phase3
Employers
 Offer discountto previous users on new
products
 Targeted Outreach, contact1 Employer/Day
Products
 30-Day Job Posting
 30-Day Featured Job Postings
Job Post with Boost
 Email Blastto contacts and Dedicated SM
Post
Job Post with Profile Access
 When 500 profiles arecreated, add job post
product that includes profileaccess
Profile Access
 When 1K profiles arecreated, splitjob
postingand profileaccess product.
Bundled Job Postings
 Assess volume & price
Features Basic
Jobs Map
 Add when posts average 5/month
Employer Directory
Sales Target 0 3-5 Posts/Month 7-10 Products/Month