2. CONCEPT ONE – 1930’S-1950’S CARTOON STYLE

5. CONCEPT ONE – USES AND REASONS
The style here is simply and effective and is in trend of your warm audience
due to its humor and simplistic messages in this style.
- Bright, bold colors to grab attention.
- Short and snappy messages to remember.
- Mascots that people would remember and or like and grow fond to.
- The format is simple and allows audience to look at everything without
being bored and looking away.
These are at least some elements I want to bring from this concept to the
final pitch.

6. CONCEPT TWO – 1980’S POP ART

9. CONCEPT TWO – USES AND REASONS
The art style here is what im mostly looking at here with the bright
colors, pop art fashion look that shows in nana Mexico already,
so using this scheme for backgrounds, colors and key art style is
the elements to take from this.
-bright pattern backgrounds, lines, shapes etc.
- Art look from the pop art culture.

10. CONCEPT 3–TRADITIONAL IMAGES, TEXTURES AND SYMBOLS

13. CONCEPT 3 – USES AND REASONS
In concept 3 we want to look at using:
-the textures of native/ancient Mexican culture to relate the look and feel of the
street food cuisine though stone and natural looks in texture.
-Also the images we want to use are from history backgrounds of statues or
famous people or even writings/symbols.
-Lastly the color pallet from images show close to guidelines and are traditional to
art from the Mexican culture.

14. ALL CONCEPTS MAIN THEMES.
1920’s – 1950’s themes:
- Format and layout.
- The copy and wording choice.
- Mascot (image within of sentient being)
- Pop art themes:
- Bright backgrounds and pattern themes in background colors.
- Key art look
- Traditional/native theme:
- Images
- Texture
- Color pallet