These are charts created for a blog article at: http://Giganti.Co

1. 0
50000
100000
150000
200000
ABOVE: Search-string on Google, using search by date, graphed below.
“Oculus Rift” site:YouTube.com
Mindshare
The Oculus Rift Kickstarter project
launched on August 1, 2012. It was
announced with a YouTube video,
and was widely reported in the
tech-press. All charts included here
begin on this date an continue
through April, 1, 2014. This first chart
does not differentiate between press
coverage and VR content, but
includes all Oculus Rift related video
content on YouTube, as indexed by
Google. Because the Facebook
acquisition deal was announced on
March 25, 2014, and the final
data-point is April 1, 2014 (which at
the time of publication, is identical to
that of March 1), it is presumed that
little of the content surge due to the
acquisition has yet been factored in.
Ambient Noise: Because YouTube does not provide tools to search by date-range, but Google search allows for both date-range and domain level search, data was collected using Google. Because Google search
captures all of the text on a page, not just video titles, and bacause older videos can contain links to newer ones in their margin, many results are from secondary margin links instead of the main video title. To
account for this, a series of random searches were performed with date ranges prior to the Oculus Rift announcement. These were indeed found to have newer content in their magin links. They averaged out to
25000, which has therefore been noted here with a gray threshhold to show ambient noise in the results, but are still included to show clarity. This methodology is repeated, on the following chart.
Date the
Facebook
Acquisition
was made
public.
8
2012
9
2012
10
2012
11
2012
12
2012
1
2013
2
2013
3
2013
4
2013
5
2013
6
2013
7
2013
8
2013
9
2013
10
2013
11
2013
12
2013
1
2014
2
2014
3
2014
4
2014

2. 15000
20000
25000
30000
35000
ABOVE: Search-string on Google, using search by date, graphed below.
stereoscopic site:youtube.com
Stereoscopic
As the date range was capped on both the front and back, and neither “Oculus” nor “Rift” were included in the search string, no ambient noise is messured in this graph.
This graph attempts to show the trend
line for stereoscopic 3D video content
available on YouTube, beginning with
the launch of the Oculus Rift, but
without icluding them in the search
string. With the date range capped on
both the front and back, so as to only
capture new videos, added since the
time of Oculus Rift's launch. This
should show the influence of the
Oculus Rift’s launch on 3D content
available, in general.
Date the
Facebook
Acquisition
was made
public.
8
2012
9
2012
10
2012
11
2012
12
2012
1
2013
2
2013
3
2013
4
2013
5
2013
6
2013
7
2013
8
2013
9
2013
10
2013
11
2013
12
2013
1
2014
2
2014
3
2014
4
2014

3. 0
5000
10000
15000
20000
25000
30000
35000
ABOVE: Search-string on Google, using search by date, graphed below.
“Oculus Rift” 3D video site:YouTube.com
Oculus Rift Specific
3D Content
This graph attempts to seperate out
3D content from Oculus media
coverage by introducing “3D” into the
search string. While the results do fail
to capture some content that does not
include both “Oculus” and “Rift” in the
name, results from using one or the
other were found to have more noise.
This seach string was therefore found
to have the best reflection of Oculus
specific 3D / VR content growth.
Ambient Noise: Being a more specific search, the ambient noise measured at 1150, is much lower on this graph.
Note: An additional correction was made on the first datapoint. Results for August 1st measured 5040, this anomaly was seen to be a result of data bleeding over
from the Kickstarter launch coverage and has been averaged out.
Date the
Facebook
Acquisition
was made
public.
8
2012
9
2012
10
2012
11
2012
12
2012
1
2013
2
2013
3
2013
4
2013
5
2013
6
2013
7
2013
8
2013
9
2013
10
2013
11
2013
12
2013
1
2014
2
2014
3
2014
4
2014

4. This content created for:
BY-NC-SA (Attribution - Non-Commercial - Share Alike 3.0)cc
Chris Grayson
chris@chrisgrayson.com
917-597-4787