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PPGNY Membership Drive

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As Membership Chairman of the Professional Photographers of Greater New York, I designed and produced this presentation to drive membership growth.

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PPGNY Membership Drive

  1. 1. PPGNY Membership Drive
  2. 3. PPGNY Membership Drive
  3. 4. PPGNY Membership Drive
  4. 5. PPGNY Membership Drive
  5. 6. Enticements <ul><li>TEP (TEP Chairperson) </li></ul><ul><li>LI Day (LI Day Chairperson) </li></ul><ul><li>Network Mondays (Network Mondays Chairperson) </li></ul><ul><li>LI Photo Workshop (LIPW Chairperson) </li></ul><ul><li>Dinners (Hospitality Chairperson) </li></ul><ul><li>Parties (Hospitality Chairperson) </li></ul><ul><li>Outings (Outings Chairperson) </li></ul><ul><li>Programs (Program Chairperson) </li></ul>
  6. 7. Enticements <ul><li>Print Competition (Print Comp Chairperson) </li></ul><ul><li>Newsletter (free ads to members?) (Newsletter Editor) </li></ul><ul><li>Break Bread with professional photographers and find out what makes them “click” (Membership </li></ul><ul><li>Networking (Membership) </li></ul><ul><li>Camaraderie / Fellowship (Hospitality, Membership </li></ul>
  7. 8. Enticements <ul><li>Brains to “pick” (Board Members and Masters) </li></ul><ul><li>Larger concentration of CPPs who have achieved Master of Photography credentials or beyond than in any other Chapter of ppgny or PPofA (CPPs and Masters) </li></ul><ul><li>Exposure to the latest equipment with hands-on opportunities (Vendors) </li></ul><ul><li>Access to a large cross-section of specializations and expertise (Weddings, Portraits, Commercial, PhotoShop, Labs, etc.) </li></ul>
  8. 9. Distribution Venues <ul><li>Affiliate links to photo vendors / manufacturers </li></ul><ul><li>Vendors (Stores, Labs, Manufacturers) </li></ul><ul><li>Non-affiliated studios/vendors (from trade publications, Magazines, Black Book, Adobe, etc.) </li></ul><ul><li>Non event/portrait specialties (diversify to advertising, catalog, editorial, stock and other specialties) </li></ul><ul><li>Trade Associations (ASMP, NAPP, PACA, WPPI, PPofA, PPSNY, etc.) </li></ul>
  9. 10. Distribution Venues (continued) <ul><li>Public Access and Local TV and Radio School/University Broadcasts/Networks </li></ul><ul><li>Newspapers, magazines – editorials and Press Releases. </li></ul><ul><li>Community Action Groups </li></ul><ul><li>Kiwanis, Rotary Club, Masons, etc. </li></ul>
  10. 11. Distribution Venues (continued) <ul><li>Local galleries </li></ul><ul><li>Exhibits </li></ul><ul><li>Trade Shows </li></ul><ul><li>Expos </li></ul><ul><li>Photo Seminars and Workshops </li></ul><ul><li>Anywhere a large gathering of photographers might assemble </li></ul>
  11. 12. Assignment of Tasks Development of promotional media <ul><li>Web site placements (Web Master) </li></ul><ul><li>Brochures (Member(s) with Graphic Arts background) </li></ul><ul><li>Poster(s) (Members w/ PhotoShop/Illustrator/Corel/ expertise) </li></ul><ul><li>DVDs ? (?) </li></ul><ul><li>TV/Radio Spots (?) </li></ul><ul><li>Word of mouth solicitation scripts (?) </li></ul><ul><li>E-mail solicitations (?) </li></ul><ul><li>Probationary Membership cards </li></ul>
  12. 13. PPGNY Membership Drive GOALS <ul><li>Doubling </li></ul><ul><li>> 10 new members per month (good for a free dinner meeting) </li></ul><ul><li>Simplification and relaxing of the “stringent” acceptance rules for new members (it took me over a full year to be processed as a new member!) This should be clearly identifiable as a revision specifying entrance requirements that are much looser than existing rules. </li></ul><ul><li>Broadening of entrance requirements to embrace students, wanna-be and start-ups </li></ul>
  13. 14. Future Program Ideas <ul><li>Copyrights, Legal Issues, Contracts, Bids, Usage, Rights, Stock, Assignment and other issues of importance to the professional or aspiring photographer </li></ul><ul><li>Close-Up/Macro Photography </li></ul><ul><li>Advertising/Illustration Photography </li></ul><ul><li>Catalog Photography </li></ul><ul><li>Landscape/Fine Art Photography </li></ul><ul><li>Business Planning, Budgeting, General Accounting </li></ul>
  14. 15. Future Program Ideas (continued) <ul><li>Equipment – What you need, what you don’t </li></ul><ul><li>Roundtable Open Discussions on table-specific topics </li></ul><ul><li>Templates – How to create, edit, store and use them. </li></ul><ul><li>Different Delivery Options – Photo CDs, DVDs, Albums, Framed Prints, Folios, Slide Shows, Contact Sheets, Proofs/Proofless, Mugs, Mouse Pads, and Novelties Photo Items. </li></ul><ul><li>Creating Demos and Presentations with Impact </li></ul>
  15. 16. Future Program Ideas (continued) <ul><li>Style Identification and Development </li></ul><ul><li>Effective use of the Internet and the Web for your business </li></ul><ul><li>Beauty, Fashion and Glamour Photography </li></ul><ul><li>Boudoir Photography </li></ul><ul><li>Sports Photography </li></ul><ul><li>Marketing and Sales Techniques (including how to deal with the “difficult” client. </li></ul><ul><li>Proms and School Photography </li></ul><ul><li>Lead Generation Programs, Advertising and Marketing your business </li></ul>
  16. 17. Future Program Ideas (continued) <ul><li>Setting yourself up in a photo business </li></ul><ul><li>Landscape/Fine Art Photography </li></ul><ul><li>Stock photography </li></ul><ul><li>Advertising Photography </li></ul><ul><li>Editorial Photography </li></ul><ul><li>Architectural Photography </li></ul><ul><li>Dealing with Hair/Make-up, Modeling Agencies, Assistants, and other support personnel. </li></ul><ul><li>And many, many, many, more….. </li></ul>
  17. 18. The Beginning….. … of a new, stronger, better PPGNY is just ahead.

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