How to succeed with social communication. From social media to social business. Trends and Inspiration.
1. How to succeed with social communication
From social media to social business. Trends and Inspiration.
Oslo, 11/12/2013
Christian Brosstad, Director of Communication and Head of Social Media
@chrisbros – tlf +47 970 80 686
21. To be open about your flaws and mistakes will
only make you more awesome as a brand
Pizza chain Domino’s: Times Square’s live feedback from Twitter
28. Who does the consumer trust?
92% trust recommendations
from friends and family
(+ 18% from 2007)
Online consumer
reviews are the second
most trusted source of
brand information with a
70% trust rating
(+ 15% from 2008)
Television ads were
trusted by only 47%
(- 24% from 2009)
Kilder: Nielsen, April 2012 og http://zocalogroup.com/
38. The Zappos team is given complete
freedom to do whatever they think is
necessary to create a PEC (personal
emotional connection) with every
customer.
39. “We try to see every touch
point with the customer as an
opportunity to help”.
Carrie Whitehead, product strategy and user experience manager at Zappos Labs
@chrisbros
40. ”People will forget what you said, people
will forget what you did, but people will
never forget how you made them feel”.
Maya Angelou
@chrisbros
53. Real-Time
Communication
Process, flow, shift,
continuous and relevant
It’s an on-going newsroom,
not an advertising campaign
Creating
Youtility
Customer Service first
Innovation through listening
Creativity through passion
To enable your
best fans to tell
your brand’s story
Kilde: http://www.convinceandconvert.com
55. •
•
•
•
Over 6 billion hours of video are watched each month
100 hours of video are uploaded every minute
40% of YouTube’s views are on mobiles
Who’s on YouTube? Aged between 18 and 54
@chrisbros
56. YouTube is big among youngsters
(18-34 ) – monthly reach
00%
92%
90%
80%
70%
74%
69%
65%
65%
60%
50%
42%
40%
44%
39%
45%
38%
30%
20%
10%
0%
Kilde: YouGov og Youtube
@chrisbros
57. Get out! Photo Michael
Christopher Brown/Time
— Hurricane Sandy was the largest event ever
documented by cell phones, said Kevin
Systrom, CEO of Instagram.
@chrisbros