My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com

1. Social Media and Business
10 things to get you started…
Christian Brosstad, informasjonsdirektør
SpareBank 1 Gruppen AS,
Choice Vinterkonferanse, Stockholm, 26. januar 2010
http://www.flickr.com/photos/kimberlyclark/3864830780/

2. Here’s a task for you:
Think about what
YOU can do with
social media when
you get back to work!
Deal?

3. But first…

4. Takk for oppmerksomheten!
Reading
Recommendation !
[…and I don’t get paid to say this….]
http://www.flickr.com/photos/qualman/3742718341/sizes/o/

5. And now:
This is real life!

7. 384 comments

8. […my god, does he really think
i’m going to read that book??!]
Well, here are
four key points…

9. Four things happening
right now!
1. 25% of search results for the World’s Top 20 largest brands
are links to user-generated content
2. 34% of bloggers post opinions about products & brands
3. 78% of consumers trust peer recommendations.
Only 14% trust advertisements
4. The #2 largest search engine in the world is YouTube.
If Facebook were a country it would be the world’s 4th largest
We have to change:
Successful companies in social media have to act more like
party planners, facilitators, and content providers than
traditional advertisers
Kilde: Socialnomics by Eric Qualman and SpareBank 1 Gruppen

10. So what is Social Media?

11. ”Social Media is
online conversations
and sharing”
…as simple as that…

12. Social media has made the Internet into a big
” party ”, where consumers publish 24/7:
…news, gossip, recommendations - and share tips,
opinions and thoughts…
http://www.flickr.com/photos/karensauce/2871437819/sizes/l/

13. Okay. So what can YOU do?
You can’t choose not to
be in social media – you
are there already…

14. 10 things to
get you started

15. 1. Involve your customers in
developing new products,
concepts and services

16. 2. Don’t make your own
communities.
”Fish where the fish are”.
http://www.flickr.com/photos/changeforge/4265145390/

17. 3. Be open to your customers –
and allow them to post their
opinions on your website!

18. 4. Listen and learn – then talk.

19. 5. Social Media is not just about
Facebook, YouTube and
Twitter….it’s also about culture,
and the way we do business

20. 6. Make some guidelines. Help
your employees to be good with
social media!

21. 7. Make everything possible to
share - and be interesting

22. 8. Connect with the community
+ +

23. 9. Make something that allows
users to brag, compete, or look
cool by passing it on.

24. 10. Live your life as if your
mother is watching.
http://www.flickr.com/photos/davidbessent/89100289/

25. Thanks for your time!
christian.brosstad@sparebank1.no
http://twitter.com/chrisbros
http://www.facebook.com/christian.brosstad
http://www.slideshare.net/Christian.Brosstad
http://brosstad.posterous.com
http://pengeroglivet.blogs.com