The power of location in mobile marketing
Location is the new cookie! Unleash the power of geo-location for digital marketing and advertising. I’ll be sharing different ways of how geo-location can be leveraged to generate results for your clients. Targeted advertising, re-marketing, directory listings, online to offline (O2O) conversions and building your audiences bases on real location visits.
This presentation was held at the Digital Marketing Skills Share Conference in Bali, November 2dn, 2019. https://dmss.io/
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The power of location in Mobile Marketing at DMSS Conference
1. POWER OF LOCATION
CHRISTIAN GEISSENDOERFER - YOOSE
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2.
3. Click on the slide to launch the video - https://youtu.be/CDhC6LsAJgM
15. GOOGLE
• Store Visit Conversions
• understand which ad campaigns,
keywords, and devices send the
most people to your store
• optimize your account to increase
ROI
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16. FACEBOOK
• Offline Conversions
• Measure cross-channel conversions
• Create custom audiences from
offline events (sales)
• Deliver Ads to people who are likely
to take action
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17. CASE STUDY
TELKOMSEL - FACEBOOK
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18. cc: Ya, saya inBaliTimur - https://www.flickr.com/photos/96261485@N08
19. CASE STUDY
• 41x Return on ad spend with offline
conversions (cross-channel)
• National Day Indonesia
• Exclusive mobile data package
• Reach and frequency buying
• 5.5M followers on FB
• Connecting sales data (phone numbers)
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26. CASE STUDY - OPPO
• 2015 stores
• 3M ads delivered
• 1.8% CTR
• 6.5% after click store visits
27. LOCATION RETARGETING
BUILD YOUR OWN REAL AUDIENCES
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28. BUILD PERSONAS UNIQUE TO BRANDS
AUDIENCE AUGMENTION JOURNEY
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38. Challenges
• Data Privacy
• Volumes and scale
• Own locations
• ROI calculation
• Ad influenced sales
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LOCATION