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Roxette And The Digital Joyride
1.
2. Christian Sandström holds a PhD from Chalmers
University of Technology, Sweden. He writes and speaks
about disruptive innovation and technological change.
3. Roxette is one of the greatest
pop bands from Sweden, ever.
4. The group has sold more than
45 million albums and 25
million singles.
5. Their success can to a large
extent be attributed to the fact
that they understood the
importance of digital technology.
11. How was it possible to turn
this decline into the fantastic
success of Roxette?
12.
13. In retrospective, Gessle has
stated that one of the reasons
was that they managed to
exploit the digital revolution.
14. Synthesizers, midis and
drumming machines implied
that you no longer needed
access to the great studios in
the United States in order to
make good music.
15. Music could be produced
professionally anywhere, at a
low cost.
21. Roxette became a cult
band over the coming
years, they toured
the world, sold out
stadiums and rose to
the top.
22. Roxette became a cult
band over the coming
years, they toured
the world, sold out
stadiums and rose to
the top.
Digital technology took
them on a joyride
beyond their wildest
dreams.
25. How much is that?
Each ant on this planet could have its own mini computer.
26. A transistor can switch on and off 1,5 trillion
times in one second.
27. A transistor can switch on and off 1,5 trillion
times in one second.
If I’d turn a switch on and off that many times,
it would take me 25 000 years.
28. My point is: The digital revolution is everywhere and it has
turned everything upside down.
29. Those who understood its potential and capitalized on it
experienced an incredible joyride.