3. Background
• The idea of NHCLV started about 9 yrs ago due to
community need and hospital collaboration
• First Federally Qualified Health Center of the
Lehigh Valley (FQHC)
• Incorporated as a 501(c)(3) 2004
• Services available to community members
regardless of their ability to pay
• Fifty-one percent of their Board of Directors is
made up of patients
4. Mission
The Mission of the NHCLV is to provide primary and
preventive health and wellness services in the Lehigh
Valley, regardless of their ability to pay.
We strive to do this directly and in partnership with
other community organizations, with a goal of
creating a primary health care home for an
underserved community.
6. Product/Services Top 10 Diagnostic Groups
• Primary Care from Baby to • Well Adult Exam
Geriatrics • OBGYN/Prenatal
• Immunizations • Hypertension
• OBGYN • Dizziness/Memory Loss/Pain
• Pregnancy testing • Immunization
• Education programs • Diabetes
• Accupuncture • Obesity
• Massage Therapy • Joint pain
• Behavior Health Services • Back pain/Sciatica
• Hyperlipidemia/Triglyceridemia
7. Locations
New Life at The Caring Place
931 Hamilton Street, 4th Floor
Allentown, PA 18101
8. Locations
Vida Nueva at Casa
218 North 2nd Street
Allentown, PA 18102
9. Price
• Enhance reimbursement from insurances which
will enable provisions of services to the uninsured
and underinsured
• Services for uninsured population are on
a sliding fee scale
Promotions
• Word of mouth
• Presentations
• Brochures
10. SWOT ANALYSIS
STRENGTHS WEAKNESS
Top of the line providers well known in the Parking
community Staffing/Provider shortage
Friendly bilingual staff Phone system
Residents are matched for cultural competency No marketing plan
Location Low number of insured patients
Parking Scheduling wait time
Easy access to transportation Esthetics
Low cost of service Financial Counselor
Hours of operations Low patients aged 18-21
First to market Low patients aged 65+
OPPORTUNITIES THREATS
Only Federal Qualified Clinic in LV Healthcare Reform cutbacks
Expansion into Bethlehem and Easton Budget/Lack of Funding
Expand Residency Program
Community Exchange Program
Collaborate/Partner with Health Care Networks
11. Differential Advantage
• Affordable and accessible healthcare is the
motivator of the operation
• One stop shopping
• Governance by patients
• Strategic collaboration between major health care
providers
21. Action Plan
• PATHS assistance
• Community Exchange Give Back Hours
• Advertising
– TV/Newspaper/Radio
• Refer a Friend/Promotion
• Mini Health Fair
• Publicity
– Social Media
– Flyers/Brochures
The idea of NHCLV started about 9 yrs ago due to community need and hospital collaboration. Two years ago they became independent - We can verbalize this while building off by adding that they will be fully independent, without the assistance of LVHN come December 2011 Representatives from Dorothy Rider Pool Health Care trust foundation, Two Rivers Health and Wellness Foundation, St. Luke’s Health Network, Lehigh Valley Health Network and Easton Hospital came together to establish the first Federally Qualified Health Center of the Lehigh Valley (FQHC). The designation of a FQHC allows for increased reimbursement from insurances which will enable provisions of services to the uninsured and underinsured. A board was appointed and by-laws were written to ensure quality healthcare services would be available to community members regardless of their ability to pay. October 2008 Lissette Lahoz became the Executive Director. NHCLV has been under the wings of LVHN. Two yrs ago they went independent.
A culturally sensitive health center in the heart Allentown that inspires other health centers All people have a right to accessible, affordable, and quality healthcare Equal access to healthcare for all people regardless of their ability to pay, their civil or legal status, language abilities, age or gender Healthcare delivered with dignity and respect by highly skilled professionals and staff Healthcare education, wellness activities & preventive medicine are essential components of comprehensive healthcare
Kathy
Arlene Strength – 7 block radius of the Caring Place – ~30% of population does not own a vechicle Weakness – Meter runs out prior to appt being completed. Lack of financial counselor – limited information provided by pts/lack of questions being asked by pt navigators to find out exactly how many pts are eligible for funding. Opportunities – Community Exchange Program – we can provide medical interpreters.
Arlene Dental, mental, primary, alternative services
Currently their patient population includes 71% female, 65% uninsured and 80% Hispanic.
Medicare/Medicaid and Medicaid HMO (Gateway, Mercer, Maternal Family Health Services)
PATHS contact Mary Rosenburger. PATHS does free Medicaid Applications for clients, increase insured patient population Med Interpreter Program - Members need so many hours of community time-Josie will connect to see if exchange is possible to help with phone lines, patient paperwork, etc. Mini Health Fair – approx 5 per yrapprox spending $200 ea fair session
5k – budgeted – website – projection for next yr Main Health Fair - $1k ($200 per fair) Media – Torero Newspaper (free print 1 wk), Mcall ($95/wk with a P03 discount form) – projection $1k/yr
Survey – qualitative – measurement follows quality (currently have 4 ?s – we increased the survey to dig a little deeper referencing quality of service. We used the base line for comparison. Inc pt population – quantitative (25%)