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Marketing PlanBy Team Invictus
Situation Analysis
Background• The idea of NHCLV started about 9 yrs ago due to  community need and hospital collaboration• First Federally Q...
MissionThe Mission of the NHCLV is to provide primary andpreventive health and wellness services in the LehighValley, rega...
Vision•   Culturally sensitive•   Accessible and affordable•   Equal access•   Highly skilled professionals and staff•   H...
Product/Services                Top 10 Diagnostic Groups•   Primary Care from Baby to   •   Well Adult Exam    Geriatrics ...
Locations            New Life at The Caring Place            931 Hamilton Street, 4th Floor                Allentown, PA 1...
Locations            Vida Nueva at Casa              218 North 2nd Street             Allentown, PA 18102
Price• Enhance reimbursement from insurances which  will enable provisions of services to the uninsured  and underinsured•...
SWOT ANALYSISSTRENGTHS                                       WEAKNESSTop of the line providers well known in the     Parki...
Differential Advantage• Affordable and accessible healthcare is the  motivator of the operation• One stop shopping• Govern...
Target Market Analysis
Target Market• NHCLV is looking to increase their Medicare,  Medicaid and Medicaid HMO’s
Payer Mix
Race Breakdown
Gender Breakdown
Age Breakdown
Goals
Goals• Increase number of insured patients• Increase visibility of services
Action Plan• PATHS assistance• Community Exchange Give Back Hours• Advertising   – TV/Newspaper/Radio• Refer a Friend/Prom...
Budget• Website• Mini Health Fair• Media
Measuring Market  Effectiveness
Measurements• Patient survey• Increase in patient population
Control Chart
Neighborhood Health Centers of the Lehigh Valley
Neighborhood Health Centers of the Lehigh Valley
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Neighborhood Health Centers of the Lehigh Valley

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Marketing Plan

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Neighborhood Health Centers of the Lehigh Valley

  1. 1. Marketing PlanBy Team Invictus
  2. 2. Situation Analysis
  3. 3. Background• The idea of NHCLV started about 9 yrs ago due to community need and hospital collaboration• First Federally Qualified Health Center of the Lehigh Valley (FQHC)• Incorporated as a 501(c)(3) 2004• Services available to community members regardless of their ability to pay• Fifty-one percent of their Board of Directors is made up of patients
  4. 4. MissionThe Mission of the NHCLV is to provide primary andpreventive health and wellness services in the LehighValley, regardless of their ability to pay.We strive to do this directly and in partnership withother community organizations, with a goal ofcreating a primary health care home for anunderserved community.
  5. 5. Vision• Culturally sensitive• Accessible and affordable• Equal access• Highly skilled professionals and staff• Healthcare education
  6. 6. Product/Services Top 10 Diagnostic Groups• Primary Care from Baby to • Well Adult Exam Geriatrics • OBGYN/Prenatal• Immunizations • Hypertension• OBGYN • Dizziness/Memory Loss/Pain• Pregnancy testing • Immunization• Education programs • Diabetes• Accupuncture • Obesity• Massage Therapy • Joint pain• Behavior Health Services • Back pain/Sciatica • Hyperlipidemia/Triglyceridemia
  7. 7. Locations New Life at The Caring Place 931 Hamilton Street, 4th Floor Allentown, PA 18101
  8. 8. Locations Vida Nueva at Casa 218 North 2nd Street Allentown, PA 18102
  9. 9. Price• Enhance reimbursement from insurances which will enable provisions of services to the uninsured and underinsured• Services for uninsured population are on a sliding fee scalePromotions• Word of mouth• Presentations• Brochures
  10. 10. SWOT ANALYSISSTRENGTHS WEAKNESSTop of the line providers well known in the Parkingcommunity Staffing/Provider shortageFriendly bilingual staff Phone systemResidents are matched for cultural competency No marketing planLocation Low number of insured patientsParking Scheduling wait timeEasy access to transportation EstheticsLow cost of service Financial CounselorHours of operations Low patients aged 18-21First to market Low patients aged 65+OPPORTUNITIES THREATSOnly Federal Qualified Clinic in LV Healthcare Reform cutbacksExpansion into Bethlehem and Easton Budget/Lack of FundingExpand Residency ProgramCommunity Exchange ProgramCollaborate/Partner with Health Care Networks
  11. 11. Differential Advantage• Affordable and accessible healthcare is the motivator of the operation• One stop shopping• Governance by patients• Strategic collaboration between major health care providers
  12. 12. Target Market Analysis
  13. 13. Target Market• NHCLV is looking to increase their Medicare, Medicaid and Medicaid HMO’s
  14. 14. Payer Mix
  15. 15. Race Breakdown
  16. 16. Gender Breakdown
  17. 17. Age Breakdown
  18. 18. Goals
  19. 19. Goals• Increase number of insured patients• Increase visibility of services
  20. 20. Action Plan• PATHS assistance• Community Exchange Give Back Hours• Advertising – TV/Newspaper/Radio• Refer a Friend/Promotion• Mini Health Fair• Publicity – Social Media – Flyers/Brochures
  21. 21. Budget• Website• Mini Health Fair• Media
  22. 22. Measuring Market Effectiveness
  23. 23. Measurements• Patient survey• Increase in patient population
  24. 24. Control Chart

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