2. Opportunities in China
• 50% of population are not online yet with
current 90% mobile penetration rate
• 60% of ecommerce sales were generated on
mobile in 2015
• Huge demands on healthcare, dairy, cosmetics
products
• Trust in foreign brands over domestic brands
2nd largest economy in the world
5. The Languages
56 ethnic groups and over 80
languages are spoken in China.
Chinese is a collective way to refer
to the Han ethnic group languages.
6. Mandarin
• Mandarin is the official language in mainland
China
• A universal language for all
• Diminishes the communication barriers
between regions
• Different from the Mandarin spoken in
Taiwan
9. Start with
cities and regions
There are 34 regions in China
142 cities had more
than 1 million population in year 2014.
Where To Start?
10. Local Search Engines
Top Search Engines you should consider:
1. Baidu
2. Haosou ( Qihoo 360)
3. Sogou
4. Shenma
11. • Your trademark outside of China would not be
legally recognised in China
• Brand terms can’t be protected without
Chinese trademark paperwork
Trademark
Apple lost a trademark fight in China, meaning a
firm which sells handbags and other leather
goods can continue to use the name "IPHONE".
15. 2.5 billion Euros evaporated in stock market
during the week.
Boycott from mainland China and Hong Kong.
Hard earned brand image was damaged.
Lancôme PR Disaster
