1. ORACLE DATA SHEET
ORACLE SOCIAL MARKETING
CLOUD SERVICE
KEY FEATURES
• Universal navigation between all social
marketing functionality
• Single-platform management for
Facebook, Google+, Twitter and other
social communities
• Advanced social publishing features
• Dozens of embeddable content modules
• Dashboards that provide the data and
analytics to make decisions
• Stream-level management for
organizing people and products into
teams and allowing different access
levels
• Single sign-on protected by advanced
security protocols
• Integration with Oracle Social
Engagement and Monitoring Cloud
Service and CRM systems
KEY BENEFITS
• Streamline internal management of
social marketing properties, posts,
campaigns and communities
• Customize posts and pages according
to audience
• Deliver dynamic Facebook content,
programs and campaigns faster and
more efficiently
• Build communities and moderate social
conversations on brand properties
• Improve and tune messages, posts,
content—by customer segment or social
property—with relevant, real-time
metrics
• Optimize your social presence to mobile
devices
• Control access to social properties so
only designated employees can modify
the Facebook page
• A consistent and integrated approach to
incorporating customer insights into
social marketing and providing a
consistent and compelling multi-channel
customer experience
A component of Oracle Social Relationship Management, Oracle Social
Marketing Cloud Service provides brands and agencies with the tools and
technology they need to execute social marketing strategies. Delivered via the
software-as-a-service (SaaS) model, Oracle Social Marketing Cloud Service
enables marketers to engage fans and followers, publish social content,
measure, improve marketing messages and campaigns, and align social
strategies with other marketing channels. Easy to use, scalable, and efficient,
Oracle Social Marketing Cloud Service provides the right technology for the
demanding 24/7 job of social marketing.
A Single, Integrated Platform
Oracle Social Marketing Cloud Service is a cloud-based, software-as-a-service (SaaS) solution
for managing your brand presence on Facebook, Google+, Twitter, and emerging social
networks. This single, integrated platform provides all the tools social marketers need,
including administrative features for managing your brand’s social properties, creating an
engaging social experience, aligning campaigns and teams, and driving improvement back
into your social marketing strategy.
Integration with Oracle Social Engagement and Monitoring Cloud Service, a companion
Oracle Social Relationship Management product, enables you to monitor social conversations
that impact your brand, gain insight into customer likes, dislikes, and perceptions and drive
them directly back into your social campaigns, social properties and communities. And,
because social isn’t the only channel you use to deliver your differentiated customer
experience, integration with CRM systems including Marketing, Sales, Commerce and
Customer Service enables you to provide the right action and a consistent message across
customer touchpoints.
Consolidate Social Publishing Activities
Oracle Social Marketing Cloud Service consolidates publishing activities for Facebook,
Google+, Twitter and other social properties into a convenient, integrated dashboard for
streamlined internal management and aggregated reporting, allowing organizations to scale
social marketing across brands and geographies, and deliver a consistent and compelling
brand experience to fans and followers, .
Providing a single point of management for all social streams and pages, Oracle Social
Marketing Cloud Service allows social marketers to craft and customize messages on social
channels to their precise specifications—making it easy to attach engaging media and
schedule posts for strategic distribution. The publishing capabilities in Oracle Social
Marketing Cloud Service also make it easy to ensure that brand messages stand out in
Facebook newsfeeds. In addition, the feature-rich dashboard allows marketers to better
monitor comments, moderate conversations and manage communities.
2. ORACLE DATA SHEET
2
Figure 1. Oracle Social Marketing Cloud Service lets you create, schedule, moderate, and
measure content across multiple social networks from a single integrated interface
Tailor Content to the Customer
Foster successful social relationships by providing the content that your fans want and
appreciate, at the right time, and through the right social channels Do it without the cost and
complexity of custom coding and time spent designing the experience to integrate seamlessly
with your brand. Oracle Social Marketing Cloud Service offers custom Facebook modules that
drive dynamic content, fan engagement, and sales. It also provides a management system that
makes creating, deploying, and tracking content easier than ever before. As a result, you can
deliver the dynamic content that engages your fans and deepens their relationship with your
brand.
By taking advantage of the custom modules available in Oracle Social Marketing Cloud
Service, you can
• Tailor Facebook modules to regions, cities, zip codes, languages, brands, and products to
gain complete control of customer targeting
• Track which administrators are posting what content to your page at all levels via the
integrated dashboard
• Employ an ever-growing library of customizable apps and modules to keep fans engaged
with your brand on social media
• Deliver engaging content that fans and followers will appreciate—on Facebook or
embedded into your other social properties
• Drive traffic to specific offers or exclusive social deals that generate sales with direct
integration into leading commerce applications
• Optimize your Facebook modules for mobile usage
• Easily manage content, making changes at your convenience
3. ORACLE DATA SHEET
3
Figure 2. The dynamic modules in Oracle Social Marketing Cloud Service make it easy to
foster successful social relationships by providing fans with timely, useful content.
Be Insightful
Providing actionable data on all of your posts, Oracle Social Marketing Cloud Service makes
it easy to gauge the effectiveness of your content. You get deeper, more-comprehensive real-
time engagement metrics by combining the analytic capabilities of Oracle Social Marketing
Cloud Service with Facebook Insights. As a result, you can quickly and easily assess how
your content is resonating with your brand’s influencers and fans, so that you can make
timely, necessary, and flexible adjustments to your social marketing strategy.
Best of all, detailed, customizable data and metrics can be downloaded and used immediately
to analyze against your strategic goals without having to wade through statistics that don’t
apply. The result is informed, data-driven decision-making.
4. ORACLE DATA SHEET
4
Figure 3. With Oracle Social Marketing Cloud Service, you get the metrics that are relevant
to your social marketing efforts without having to wade through unrelated data.
Into Action: Insightful, Integrated Cross-Channel Campaigns
Integration between Oracle Social Marketing Cloud Service and Oracle Social Engagement
and Monitoring Cloud Service, another component of Oracle Social Relationship
Management, enables you to directly link ongoing social marketing campaigns, content, and
messaging with customer insights, trends, and feedback from social conversations about your
brand—all from a single interface. It’s a complete approach to social built for the way social
brand teams work, linking listening, content creation, community management, and analysis
of a company’s social media efforts in one place.
And, because social isn’t the only channel you use to interact with customers, Oracle Social
Relationship Management cloud solutions are integrated with the systems you already use to
run your business—including marketing automation, sales force automation, customer service
and support, and commerce applications. It’s a complete strategy to help you avoid the
complexity of managing products from multiple vendors and the risk of costly “social silos”—
the result of trying to stitch together disparate workflows and metrics from disparate teams
and tools.
Contact Us
For more information about Oracle Social Marketing Cloud Service, visit oracle.com/social or call +1.800.ORACLE1 to speak
to an Oracle representative.
RELATED PRODUCTS
Oracle Social Marketing Cloud
Service, a component of Oracle
Social Relationship
Management, enables you to
have meaningful customer
engagements with consistent
brand experiences across all
touchpoints and media. You can
measure effectiveness and
improve return on investment for
social sales and marketing
campaigns across paid, owned,
and earned media, as well as
enhance customer service
through real-time
responsiveness and high-touch
engagement.
• Oracle Social Engagement and
Monitoring Cloud Service
• Oracle Social Marketing Cloud
Service for Facebook Pages
• Oracle Social Marketing Cloud
Service for Google+ Streams
• Oracle Social Marketing Cloud
Service for Twitter Streams
• Oracle Social Marketing
Games Cloud Service
• Oracle Social Marketing
Shop Cloud Service
