This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution. The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015

1. radical.ie
#GetSocial 2015

2. radical.ie

3. “The problem with the lack of innovation is due partly to
the fact that some of the world’s smartest minds are
focused on getting people to click on an ad.”
Elon Musk, 2014

4. “The American part of American Samoa is a title that
doesn’t mean anything….
like Social Media Expert!”
John Oliver, 2015

5. The Evolution of Social Media
What my friends think I do….

6. The Evolution of Social Media
What my parents think I do….

7. The Evolution of Social Media
What my clients think I do….

8. The Evolution of Social Media
What I actually do...

9. The Evolution of Social Media
So it’s less Mad Men….
…and more Math Men

10. “The average European checks their phone 150 times a day
with most time spent in Social Apps”
Google DEP Conference, 2015

11. The Facebook Community Q4 2015

12. “Facebook has more relationships than God”
Scott Galloway, 2015

13. “Social Advertising is experiencing unprecedented
growth”
IAB Connect, 2015

14. Social is increasingly become the centre piece of
campaign activations

16. PR
Creative
Agency
Search
Online PlannerOffline Planner
Social Media

17. Social in
A Silo
Social as an
integral part
of the Digital
Eco-System

18. The Evolution of Social Media
Phase 1: Peer to Peer
1 2 3 4 5 6 7

19. 1 2 3 4 5 6 7The Evolution of Social Media
Phase 1: Peer to Peer

20. 1 2 3 4 5 6 7The Evolution of Social Media
Phase 1: Peer to Peer

21. The Evolution of Social Media
Phase 2: Awareness
1 2 3 4 5 6 7

22. The Evolution of Social Media
Community Building
& Fan Growth
Customer Queries
Sentiment Analysis
Phase 3: Community Building
1 2 3 4 5 6 7

23. Phase 4: Advertising
1 2 3 4 5 6 7The Evolution of Social Media

24. 1 2 3 4 5 6 7The Evolution of Social Media

25. 1 2 3 4 5 6 7The Evolution of Social Media

26. 1 2 3 4 5 6 7The Evolution of Social Media
Facebook’s Timeline encourages us to volunteer information
which increases the accuracy of Facebook Advertising

27. The Evolution of Social Media
“The
Valuable
By-Product
of Digital
Activity is
Data”
Justin Cullen,
Core Media

28. Phase 5: Organic Reach
“Organic reach of the
content brands publish
in Facebook is destined
to hit zero. Itʼs only a
matter of time.”
Marshall Manson
1 2 3 4 5 6 7The Evolution of Social Media

29. Phase 6: Increased Analytics
1 2 3 4 5 6 7The Evolution of Social Media

30. Phase 7: Social Video
1 2 3 4 5 6 7The Evolution of Social Media

31. The Evolution of Social Media
What’s next for Social?
What’s next?

32. The Evolution of Social Media
Increased Social Ad Spend to combat Organic Reach
Better Targeting, Ad Formats & Analytics through
machine learning
More Large Acquisitions
Increased investment in Content
1 2 3 4 5 6 7

33. “What ever happened to that Ginger Kid?”

34. Thank You

35. radical.ie
#GetSocial 2015
@RadicalDublin
@Cian_Corbett