The internet is the great equalizer. Those who get it will profit, the rest well, forget about it. Social is powered by the wisdom of the crowd, social engages like no other medium. Social moves people and yes, social moves product. Integrated marketing is what it’s all about. Customer focused marketing creates content based on what your customer’s need. Get your brand. Define clear objectives. Identify your target. Develop a singular message. And, yes you need great ideas.