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www.cigniti.com | Unsolicited Distribution is Restricted. Copyright © 2017 - 18, Cigniti Technologies 1
5G is coming – lead or leap, but you can’t lag!
www.cigniti.com | Unsolicited Distribution is Restricted. Copyright © 2017 - 18, Cigniti Technologies 2
5G is coming – lead or leap, but you can’t lag!
To think, there used to be a day when companies made a conscious decision as to whether they wanted to be an emboldened
technology leader or take a more passive “wait and see” approach.
5G will be a tectonic shift, and while most companies have the advantage that 5G is not right on top of them at this moment,
when it does come, it will be fast and furious.
Which presents an interesting dilemma for the modern enterprise – do they get on board early while there is still uncertainty
around the timing of critical mass adoption (i.e., the point at which it will be integral to their business… or to their customers) or
do they wait and see what it will mean for the business how they can best factor 5G into their business and consumer
applications?
Cigniti’s recent webinar “Staying Ahead of Your Customer Experience in the Age of 5G” just scratched the surface of these
critical decision points – along with many others – that brought to light the many dimensions and considerations companies are
going to face when (and I say when, not “if”) they define their strategy and approach for 5G.
The focus of mobile app personalization will expand to the network, which has traditionally been used as a delivery mechanism
– essentially an application agnostic pipeline. However, with the introduction of 5G, the network will become “application
aware” and this will be a radical change that organizations will need to address as the application and the network go hand-in-
hand.
www.cigniti.com | Unsolicited Distribution is Restricted. Copyright © 2017 - 18, Cigniti Technologies 3
5G is coming – lead or leap, but you can’t lag!
The changing nature of customer experience dimensions – what used to be a good experience now needs to transition into
an incredible experience to meet the heightened expectations of a well-educated customer base. People are going to want
more from their digital experience as the multi-media experience will truly be in their hands.
Customer expectations and demand for new digital services are already increasing at a rapid pace. With the adoption of 5G,
these expectations are only going to be magnified further. In response as companies start to adopt 5G as part of their digital
delivery backbone, they are going to be challenged in optimizing for the plethora of possibilities that 5G has to offer. So
whether it be enhanced video, telehealth, adaptive manufacturing, AR/VR, gaming, consumer IoT services, connected
vehicles, to name just a few, the pivot to the 5G paradigm will be significant as will the manner in which these new solutions
are rolled out.
While we’ve covered the introduction, stay tuned for the upcoming blog series that will explore the different facets of 5G. Get
in touch with our 5G testing experts, they will help you provide a solution for your business and will demonstrate how to scale
the quality of experience for 5G services.
Read more: https://www.cigniti.com/blog/5g-assurance-bandwidth-low-latency
www.cigniti.com | Unsolicited Distribution is Restricted. Copyright © 2017 - 18, Cigniti Technologies 4

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5 g is coming – lead or leap, but you can’t lag

  • 1. www.cigniti.com | Unsolicited Distribution is Restricted. Copyright © 2017 - 18, Cigniti Technologies 1 5G is coming – lead or leap, but you can’t lag!
  • 2. www.cigniti.com | Unsolicited Distribution is Restricted. Copyright © 2017 - 18, Cigniti Technologies 2 5G is coming – lead or leap, but you can’t lag! To think, there used to be a day when companies made a conscious decision as to whether they wanted to be an emboldened technology leader or take a more passive “wait and see” approach. 5G will be a tectonic shift, and while most companies have the advantage that 5G is not right on top of them at this moment, when it does come, it will be fast and furious. Which presents an interesting dilemma for the modern enterprise – do they get on board early while there is still uncertainty around the timing of critical mass adoption (i.e., the point at which it will be integral to their business… or to their customers) or do they wait and see what it will mean for the business how they can best factor 5G into their business and consumer applications? Cigniti’s recent webinar “Staying Ahead of Your Customer Experience in the Age of 5G” just scratched the surface of these critical decision points – along with many others – that brought to light the many dimensions and considerations companies are going to face when (and I say when, not “if”) they define their strategy and approach for 5G. The focus of mobile app personalization will expand to the network, which has traditionally been used as a delivery mechanism – essentially an application agnostic pipeline. However, with the introduction of 5G, the network will become “application aware” and this will be a radical change that organizations will need to address as the application and the network go hand-in- hand.
  • 3. www.cigniti.com | Unsolicited Distribution is Restricted. Copyright © 2017 - 18, Cigniti Technologies 3 5G is coming – lead or leap, but you can’t lag! The changing nature of customer experience dimensions – what used to be a good experience now needs to transition into an incredible experience to meet the heightened expectations of a well-educated customer base. People are going to want more from their digital experience as the multi-media experience will truly be in their hands. Customer expectations and demand for new digital services are already increasing at a rapid pace. With the adoption of 5G, these expectations are only going to be magnified further. In response as companies start to adopt 5G as part of their digital delivery backbone, they are going to be challenged in optimizing for the plethora of possibilities that 5G has to offer. So whether it be enhanced video, telehealth, adaptive manufacturing, AR/VR, gaming, consumer IoT services, connected vehicles, to name just a few, the pivot to the 5G paradigm will be significant as will the manner in which these new solutions are rolled out. While we’ve covered the introduction, stay tuned for the upcoming blog series that will explore the different facets of 5G. Get in touch with our 5G testing experts, they will help you provide a solution for your business and will demonstrate how to scale the quality of experience for 5G services. Read more: https://www.cigniti.com/blog/5g-assurance-bandwidth-low-latency
  • 4. www.cigniti.com | Unsolicited Distribution is Restricted. Copyright © 2017 - 18, Cigniti Technologies 4