The new RPA capabilities will enhance Salesforce’s Einstein Automate solution, enabling end-to-end workflow automation across any system for service, sales, industries, and others. Read more: https://www.cigniti.com/blog/rpa-salesforce-ecosystem/

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Streamlining RPA into the Salesforce Ecosystem

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Streamlining RPA into the Salesforce Ecosystem
Research firm Gartner estimates the market for hyper-automation enabling technologies will reach $596 billion in 2022, up
nearly 24% from the $481.6 billion in 2020. The RPA software market grew 38.9% in 2020 to $1.9 billion and held its position as
the fastest-growing segment in the enterprise software market.
Gartner is expecting significant growth in technology that enables organizations to rapidly identify, vet, and automate as many
processes as possible and says it will become a “condition of survival” for enterprises. Hyper-automation enabling technologies
include robotic process automation (RPA), low-code application platforms (LCAP), AI, and virtual assistants.
RPA makes waves in the Cloud
The Salesforce acquisition of Servicetrace comes as no surprise, as Salesforce was keenly watching the ServiceNow acquisition
events in March of this year (2021), when ServiceNow took a leap into the robotic process automation (RPA) space when it
announced it was acquiring Intellibot, an RPA startup based in Hyderabad, India.
In Jan 2021, SAP announced its acquisition of Berlin-based business process automation startup Signavio. While they specialize
in cloud-native BPA tools, this acquisition helped bridge the gap SAP had for a long time and let SAP announce their Intelligent
Robotic Process Automation tool, its foray into the RPA space.

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Streamlining RPA into the Salesforce Ecosystem
Analysts View
Earlier this year, Gartner found that the top three players in this space (RPA) are UiPath, Automation Anywhere, and Blue
Prism. And now with major players like IBM, SAP, Pega, Appian, Salesforce, Microsoft, ServiceNow, all bought into the RPA
market because for years they didn’t focus on how data got into their systems when operating between organizations or
without a human. Instead, they focused more on what happens inside the client’s organization. This has forced businesses to
rethink and accelerate trends to drive them to be digitally more efficient by optimizing data ingestion and data flows with RPA
capabilities.
How RPA augments enterprise operations
Robotic Process Automation can streamline multiple CRM-related business processes, including account, lead, and quotes
creation, among other core customer service and contract management activities. RPA has been quite popular with CIOs as an
emerging technology that streamlines enterprise operations. It bridges the gaps within business process automation. With
RPA, organizations can automate mundane and repetitive rules-based processes, enabling operations teams to devote more
time to serving customers, improving products, and other high-value work. Some core examples of RPA automation include,
• An RPA bot can perform sequential actions to automate the lead creation process in Salesforce.
• Using an RPA bot, IT can configure and export Salesforce reports and distribute them to external parties from within the
Salesforce platform.

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Streamlining RPA into the Salesforce Ecosystem
Whether a company is implementing RPA as a standalone solution or as part of a larger automation initiative that may
include physical robots or other forms of AI, planning, preparation, risk mitigation, and following best practices ensure
success and smooth transition.
Need help? Talk to our RPA and Salesforce testing domain experts to find out more about streamlining RPA
into the Salesforce ecosystem.
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