The New Rules of Facebook Marketing 2015 is a presentation by Cindy Ratzlaff at BookExpo in New York City on May 29th covering the tips, tools, techniques and strategies she uses to help clients build author platforms on Facebook. It covers the important new algorithm changes in the Facebook news feed and discusses how and why every brand needs to change their posting strategy.

12. Maximize Your Brand Billboard
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13. Shares Are the Reach Gold Standard

14. Upload
Video
Instead
Of
Sharing
Links

16. InsiderEvents
Insider
Access

17. Fan Only
Offers

19. Enable the Call to Action

20. Leave Digital Breadcrumbs

21. Build Your
Mailing List

22. Apps Share Your Ecosystem

23. Upload video with Redirect Link

24. • Instapage.com
– free landing page
• Woobox.com
– Twitter app
• Iconosquare.com
– Instagram app
• Pinvolve.co
– Pinterest app
• Heyo Cart
– Sell PDF ebooks
Free Stuff!

26. Facebook: A Moving Opportunity
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