Rob Brown FCIPR, President of the CIPR 2015, slides from the 'Future of Digital' panel event organised by the CIPR Local Public Services group. Full story at http://wp.me/p4PnvH-5H

2. Lets start by looking at the recent past.

3. 2005

4. Ten years ago…

5. Ten years ago…

6. 2005-2014

7. The last 10 years

8. 2015

9. Digital PR
is Dead

10. I first made this assertion at a talk at
an event called ‘Freshtival’ in 2013

13. 12 views through conventional channel
3420 views via social media
I’d disproved my own argument

15. Social Media is no longer new

19. Digital is mainstream
…as of 2011

20. The Telegraph – 2 March 2011

21. Though it’s reach and impact was still a little misunderstood

22. How new is the new communications environment?

23. Tom Standage

24. Tom Standage’s analysis of impact of The Telegraph

25. Information overload

26. Sounds quite familiar doesn’t it.

27. If digital is just an evolution and all
communications is now digital
there is little point in using the
word. Digital communications is
just communications.

28. SXSW
Frontier news from the Digital Wild West

29. What I learned

32. But…

33. This is now a stable market

34. The immediate future

35. PR will rediscover
broadcast media

36. The ‘digital’ orthodoxy about television

39. Data will become more of
a PR commodity

42. LinkedIn will become a
major player

44. End of Spin

45. The proof is out there…

46. One final prediction….
…although its not really about PR

47. Subtitles in foreign
language TV series will
get bigger

48. Prime Minister can you tell us why the
subtitles are so much bigger in the second
series?

49. rob@rule-5.co.uk
@robbrown