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Wi-Fi for IoT: How Home Networking
is Changing the Smart Home
June 20 1:00 PM CT

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Speakers
Rob Conant
CEO
Cirrent
Patrice Samuels
Senior Analyst
Parks Associates
Scott Boyarsky
Vice President, Digital Home
Products (IOT, WiFi, Automation,
AI, Broadband, HSD, Home
Security)
Comcast

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Sponsored by

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• Wi-Fi usage trends
• IoT adoption trends
• Wi-Fi and connectivity challenges
• Why and how home Wi-Fi is evolving
Agenda

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What will be the most popular technology to connect smart home devices to
the Internet in the next five years?
a. Wi-Fi
b. ZigBee, Z-Wave, etc.
c. Bluetooth
d. Cellular
Poll Question

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Wi-Fi is the most common way households access
the Internet in the home
33%
50%
77%
0% 20% 40% 60% 80% 100%
Uses Ethernet cables
Uses 3G/4G
Uses Wi-Fi to connect
Use of Home Networking (Q1/17)
Among U.S. BB Households, N = 10,300, ±0.97%
"DT1030B. Which statements describe how you access the internet in your home?" | Source: American Broadband Households and Their Technologies Q1 2017 | N=10,300, ±0.97% |
© 2017 Parks Associates
% Using Specific Connecting Mechanism

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Increased adoption of connected CE devices
impacts Wi-Fi usage
4.6
5.1
5.9
6.7
7.4 7.6
8.2 8.1
-
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
Q1/2010
(N=12,206,
±0.89%)
Q1/2011
(N=10,000,
±0.98%)
Q1/2012
(N=10,000,
±0.98%)
Q3/2013
(N=3,000,
±1.79%)
Q1/2014
(N=10,000,
±0.98%)
Q1/2015
(N=10,000,
±0.98%)
Q1/2016
(n=5,016,
±1.38%)
Q1/2017
(N=10,306,
±0.97%)
Total Average Number of Connected CE Devices Owned Per BB HH
(2010 - 2017)
Among All U.S. BB HHs, Outliers Excluded
"Note*: Connected devices include desktops, laptops, tablets, home network routers/Wi-Fi network extender, smartphones, smart watch, and CE devices/home audio devices that are
actually connected to the Internet, such as connected smart TV, connected Blu-ray player, connected DVR, gaming consoles, streaming media player, Internet-connected multi-room
music system, connected AV receivers, and smart speakers with personal assistant | CT2005. How many of each of the following products are in use by anyone in your household?
Q2204. How many of the products that you own are actually connected to the Internet| Source: Multiple Surveys: American Broadband Households and Their Technologies | © 2017
Parks Associates
There has been 75%
overall growth in
the volume of
connected CE
devices between Q1
2010 and Q1 2017.

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Newer categories of devices are emerging in the
connected home
• Smart Home
• Connected Healthcare
• Smart Appliances
• Connected Cars
• Connected Toys
• Personal Assistant
Devices
• Robots
• Virtual Reality
Headsets

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Growth in smart home device adoption
10%
24%
26%
23%
0%
10%
20%
30%
40%
50%
60%
Own any smart home device Strong intention to buy at least one
smart home device
(Rating 6-7 on a 7-pt. scale)
Q4/2014
(N=10,000, ±0.98%)
Q4/2016
(N=10,000, ±0.98%)
Smart Home Device Ownership & Strong Purchase
Intention (2014 - 2016)
Among All U.S. Respondents
© 2017 Parks Associates
%ofRespondents
• 26% report owning a smart
home device.
• Adoption has more than
doubled since 2014.
• Adoption of individual
devices remain below 10%
• Smart thermostats lead in the
category at 11%
• Purchase intentions remain
the same over the period.

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Industry expert perspectives
© Parks Associates
What would you say is an
ideal experience for
customers of IoT products
and services?
Response:
Plug and Play

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Connectivity is a leading problem during smart
home setup
51%
14%
14%
0% 10% 20% 30% 40% 50% 60%
None of the above
The device did not work as advertised
The device was broken or defective
Did not have all the required cables
Difficulty learning how to use it
Difficulty connecting the device to interact with other devices
Difficulty with the physical installation of the device
Difficulty connecting the device to the Internet/router
Difficulty configuring settings
Problems in Setting Up Smart Home Devices (Q1/2017)
Among U.S. Smart Home Device Owners Who Setup their Devices Themselves
"T2710. Which of the following problems did you experience when setting up the [device]?"
Source: Multiple Surveys: American Broadband Households and Their Technologies | © 2017 Parks Associates
% Experiencing Specified Problem

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Connectivity is a leading customer experience
issue for smart home devices
Leading Smart Home Device Problems (2015 - 2017)
Q2655. What problems do you most commonly experience with these devices?
Product Name Year Comment Comment Comment Comment
Light bulbs
2017 Connectivity issues Doesn't work Bulbs burn out
2016 Connectivity issues Does not turn on/off Bulbs burn out Timing issues
2015 Bulbs burn out Connectivity issues Doesn't work
Thermostats
2017 Connectivity Issues Malfunction Electrical problems
2016 Connectivity issues
Temperature programming &
adjustment problems
Loses programming
2015 Connection issues Can't adjust temperature
Door Bells
2017 Connectivity issues Sensor issues No video recognition No voice recognition
2016 Doesn't ring Connectivity issues Bell keep going off Doesn’t work
© 2017 Parks Associates

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33% of consumers
said ease of use is the key factor
when buying an intelligent device.
Source:
Accenture report “Engaging Digital Consumer New Connected World”
Which of the following factors have been or
would be the most important when making
your decision to purchase an intelligent
device?
YOUR CUSTOMERS EXPECT PRODUCTS TO JUST
WORK
33%
29%
28%
18%
16%
Ease of use
Features and functionalities
Trusted brand
Design - look and feel
Compatibility with existing
owned devices
Yet an alarming
of consumers have difficulty
using their devices, finding
them too complicated to use,
struggling to set them up
properly or discovering they
do not work as advertised
83%

14.
25%
Connectivity
14%
Initial Setup
CONNECTIVITY & SETUP CAUSE
NEGATIVE REVIEWS
Source: Argus Insights
Analysis of
276,000 reviews
of Smart Home
products shows
where the
problems lie.

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Products don’t recover from bad out-of-the-box experiences,
and 80% of reviews are written within 5 days of setup
OUT-OF-BOX EXPERIENCE IS CRITICAL TO PRODUCT
SUCCESS
Reduction in Net Promoter
Score from Setup Issues
80 point
-30
Good
experience
Bad
experience
50

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Products don’t recover from bad out-of-the-box experiences,
and 80% of reviews are written within 5 days of setup
OUT-OF-BOX EXPERIENCE IS CRITICAL TO PRODUCT
SUCCESS
What I completely
disliked was the setup
process.
We could not make this
product work. We each
tried for days and days.
Worst setup experience
of any connected device
I have used.

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Which of these do you see as the biggest challenge when using Wi-Fi to
connect smart home devices?
a. Initial Wi-Fi setup
b. Connection reliability
c. Reconnecting when SSID/passwords change
d. Interoperability between products
e. Wi-Fi security
Poll Question

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• Seamless connection to devices
• Reliable
• Hi-speeds
• Good coverage
• Manageable
• Provide support related insight
• Contain self-healing capabilities
• Secure
Important characteristics of today’s home
Wi-Fi networks

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2014 – 2016
Total share of those
concerned (rating 5-7) has
changed little, but the
share of “very concerned”
(rating 6-7) has increased
6-7%.
The proportion
“not concerned”
(rating 1-3) has decreased
considerably.
The majority of consumers are “very concerned” about
hackers getting control of devices and accessing data
39% 45% 38% 45%
60%
40%
20%
0%
20%
40%
60%
80%
Q4/14 Q4/16 Q4/14 Q4/16
Concerned that someone will get access
and control your smart products without
your permission
Concerned that someone could access
the historical data from your smart
products without your permission
Very
concerned
(Rating 6-7)
Concerned
(Rating 5)
Not concerned
(Rating 1-3)
%RatingLevelofConcern
(Ratingona7-pt.Scale)
Concerns About Hacking of Smart Products (Q4/14 - 16)
Among U.S. BB HHs Surveyed, n = 2,500, ±1.96%
© Parks Associates

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Better
Experience
WIFI TRENDS
Mesh Cloud Managed
• Better coverage
• Higher speeds
• Devices move
between APs
• Easier for
consumers
• Active security
• SSIDs and
passwords
change more
often
• Less complex
• Automatically
optimized
• Increased
customer
expectations
The best
connected
products will
work better
with WiFi

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STREAMLINED WIFI SETUP PROCESS

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ENHANCED LIFECYCLE EXPERIENCES
Automatic Rejoin Rejoin Notification

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ENHANCED LIFECYCLE EXPERIENCES
Join Multiple Products Automatically Enroll Partner
Products

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COMCAST XFINITY XFI SOLUTION
Speed,
coverage, and
control for the
ultimate home
WiFi
experience.

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COMCAST XFINITY XFI
View Connected
Devices
Create Profiles Set Rules &
Parental Controls

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COMCAST WHOLE HOME WIFI
Manage and personalize your home WiFi
network
• 10 million eligible customers today, 15 million by EOY
• Users can test WiFi signal strength, run task-based, WiFi
health checks by device and self-resolve issues.
• Easy provisioning process to get devices online
• Integrated security
• Improved diagnostics for consumer

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Questions and Answers

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Sponsored by

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info@cirrent.com
www.cirrent.com
@cirrent
www.linkedin.com/company/cirrent
www.facebook.com/cirrent

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WWW.PARKSASSOCIATES.COM
Patrice Samuels
Senior Analyst
972.490.1113
Patrice.samuels@parksassociates.com