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1. Digital Transformation: Digital
Predator or Digital Prey
#FutureOfIT

2. Nigel Fenwick
VP, Principal Analyst at
Forrester Research
Future Of IT Podcast Guests:
Mike Riegel
VP, Internet of Everything,
Cloud and Services
Marketing at Cisco
#FutureOfIT

3. “So many people think of digital as just digital
marketing, or building a new website, or
building a new mobile app. But to get to that
true digital business, you have to transform
the business, you have to understand that
actually you can use digital to create new
sources of value for customers, do things in
new ways for customers.”
- Nigel Fenwick, VP, Principal Analyst at
Forrester Research
#FutureOfIT

4. “Where a lot of the customers I speak with
struggle is in trying to figure out where to
start. What we do is we talk to them about
starting with the mindset around a better
customer experience.”
- Mike Riegel, VP, Internet of Everything,
Cloud and Services Marketing at Cisco
#FutureOfIT

5. “We talk about becoming customer obsessed.
It’s about creating a customer experience that
has value for customers. You can create the
world’s best customer experience, but if it has
no value for the customer, it will not get
adopted. It won’t get used.”
- Nigel Fenwick, VP, Principal Analyst at
Forrester Research
#FutureOfIT

6. “It’s about using digital tools and services as
a way of creating new sources of value for
customers, to help drive the on-going value.
And at the same time, improving the
operational agility of customers.”
#FutureOfIT
- Nigel Fenwick, VP, Principal Analyst at
Forrester Research

7. “In order to create that agility, we’re seeing
more and more examples, both in the B2C and
B2B world, of how companies are embracing
their ecosystem through APIs and really
creating new sources of value by combining
capabilities.”
#FutureOfIT
- Mike Riegel, VP, Internet of Everything,
Cloud and Services Marketing at Cisco

8. “We are also starting to see companies
actually reorganize themselves around
customer groups and customer segments,
because that helps them focus on what that
particular group of customers want, need, and
desire.”
#FutureOfIT
- Nigel Fenwick, VP, Principal Analyst at
Forrester Research

9. “We’re moving into an era where companies
cannot remain static. They have to
continuously change in order to meet the
changing expectation of the customer. The
only way you can deliver value in the future is
by continuously changing.”
#FutureOfIT
- Nigel Fenwick, VP, Principal Analyst at
Forrester Research

10. #FutureOfIT
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Learn more:
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Predator or Prey Report