101 Use Cases for IoT

1. 101 Use Cases for IoT “A Picture Is Worth A 1000 Words” David Jirku – djirku@cisco.com Consulting SE, IoT

2. Housekeeping Notes May 14, 2015

3. Thank you for attending Cisco Connect Toronto 2015, here are a few housekeeping notes to ensure we all enjoy the session today. §  Please ensure your cellphones / laptops are set on silent to ensure no one is disturbed during the session §  Slides will be shared after the event House Keeping Notes

4. §  Give us your feedback and you could win a Plantronics headset. Complete the session survey on your Cisco Connect Toronto Mobile app at the end of your session for a chance to win §  Winners will be announced and posted at the Information desk and on Twitter at the end of the day (You must be present to win!) Complete your session evaluation – May 14th

5. §  What Is the Internet of Things (IoT) §  Solution Verticals Overview §  101 IoT Use Cases Agenda

6. “The Internet of Things is the intelligent connectivity of physical devices driving massive gains in efficiency, business growth, and quality of life.”

7. Billions of ‘Things’, Millions of Solutions

9. “Trying to determine the market size for the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything.” ‒ Prof. Michael Nelson Georgetown University How Big is the Potential Market?

10. Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved. 7.26.8 7.6 World Population IoT Is Here Now – And Growing! 5X faster than electricity and telephony Billion “Smart Objects”50 2010 2015 2020 0 40 30 20 10 BillionsofDevices 25 12.5 Inflection point Timeline The New Essential Infrastructure

11. Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved. The Internet of Everything (IoE) Networked Connection of People, Process, Data, Things People Connecting People in More Relevant, Valuable Ways Process Delivering the Right Information to the Right Person (or Machine) at the Right Time Data Leveraging Data into More Useful Information for Decision Making Things Physical Devices and Objects Connected to the Internet and Each Other for Intelligent Decision Making IoE

13. Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved. Convergence Leading to IoT Moore’s Law Technology gets cheaper and more powerful Big Data Analytics Lowers costs and creates new revenue Metcalfe’s Law More connections create more value Data anemic Insight Slow From To Data bulimic Foresight Near time LOWER RUNNING COSTS – SELL THE DATA STREAM – AMPLIFY THE PRODUCT – CREATE NEW VALUE* *Frog design: IoT Signals

14. Cloud & Services Stadium Municipal Command & Control Center Smart Grid Hospital Optimization Comms Network Optimization Home Energy Mgmnt Source: Intel Traffic Flow Optimization Factory Optimization Logistics Optimization Traffic Cameras Automated Car System Intelligent Digital Signage Connected Ambulances Intelligent Medical Devices INTELLIGENT CITY INTELLIGENT HOSPITAL INTELLIGENT HIGHWAY INTELLIGENT FACTORY The Internet of Everything: Connecting the Unconnected

15. §  What Is the Internet of Things (IoT) §  Solution Verticals Overview §  101 IoT Use Cases Agenda

16. IoT Market Segments Smart Appliances Home Security Connected TV Connected Clothing Smart Thermostat Customer sensing/tracking Remote Patient Monitoring Factory Automation Utility / Grid Oil & Gas / Wellheads Vehicle Fleet Discreet & Process Mfg Transportation Asset Management Mining Smart light bulbs Connected Car Ad-hoc coupons Tailored/Targeted advertising Smartphone = room key Driver behavior / insurance Machine Data Consumer Commercial Industrial Industrial Internet Industrial IoT (IIoT) Industry 4.0 Health/Fitness Bands Vehicle Fleet

17. Drivers for IoT Deployments People Driven Productivity Field Workforce Enablement Safety, Location, Audits Access to apps, data, info in real-time Customer Service Service Restoration Machine/Asset Driven Enterprise system/app/initiative needs data Automate an existing manual process Extend machine/asset usefulness Proactive maintenance Business models / SLA for machines Fleet optimization… fuel, maintenance Outcomes Produce more / Increase Quality / Lower cost to produce Introduce products faster / Integrate machines Reduce plant downtime Clearer view of Operations/Production… real-time vs shift/daily

18. Manufacturing Plants Cisco’s IoT Solution Areas Oil & Gas Electric / Water Utilities Vehicle Fleet Field Crews w/ Private Radios Warehouses or Yards Retail or Hospitals Mining Heavy Machinery

19. Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved. Internet of Things Reference Model Levels Application (Reporting, Analytics, Control)6 Data Abstraction (Aggregation & Access)5 Data Accumulation (Storage)4 Data Element (Analysis & Transformation)3 Connectivity (Comm & Processing Units)2 Physical Devices (The “Things” in IoT)1 Data at Rest Data in Motion Sensors, Devices, Machines, Intelligent Edge Nodes of all types Targeted Solutions Center Edge UCS, Switches, Routers Data in Motion CIS Vertical Industry Solutions Prime Analytics, Whiptail

20. Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved. Internet of Things Reference Model Physical Devices (The “Things” in IoT)1 IoT “things” are capable of: §  Analog to digital conversion §  Generating data §  Being queried / controlled over-the-net Sensors, Devices, Machines, Intelligent Edge Nodes of all types Edge

21. Manufacturing Plants Cisco’s IoT Solution Areas Oil & Gas Electric / Water Utilities Vehicle Fleet Field Crews w/ Private Radios Warehouses or Yards Retail or Hospitals Mining Heavy Machinery

22. Where we play…Industry Mapping and Use Cases

23. 2323 What are some IoT Applications? Source: Beecham Research, Pike Research, iSupply Telematics report, US DoT • Smart Meters • Distribution Automation • Field Area Network • Premise • EV Charging Mgt • Renewable / Distributed Energy 500M – 1B devices Energy • Navigation, • Tolls, Traffic Management • Safety, Collision Avoidance • Video • Emergency Assistance • In-vehicle diagnostics • Intelligent Signage 500M+ devices Automotive • Intelligent Transport • Smart Buildings • Smart Government • Healthcare • Structural Management • Smart Water Management • Smart Parks 1B+ devices Smart Cities • Equipment Tracking • Implants • Remote Monitoring • Telemedicine • Mobile Labs • Diagnostics 100M+ devices Virtual Healthcare Industrial Security/Public Safety • Intelligent asset utilization • Smart Maintenance • Intelligent Pumps, Valves • Smart Pipelines • Intelligent Material Handling • Location Aware Safety • Smart Tags 1B+ devices • Surveillance, Tracking • Remote Weapons Systems • Emergency Services • Water Treatment • Environmental Monitoring • Emergency Services 100M+ devices • Fuel Stations • Gaming, Social Events • Vending Machines • Supermarkets • ATM Machines • POS Terminals • Customer Interaction 200M+ devices Retail/Financial

24. Building an IoT Ecosystem Ruggedized Wireless AP Industrial Routers & Switches Industrial Security Ruggediz ed Products Connected Plant Connected Rig Smart Solution Pervasive Cyber Security Scalable Routing Big Data Management IoT Enablers Time Sync Verticals Industry Partners Advanced Services Hardened Mobile M2M Gateway Deterministic Ethernet Guaranteed Delivery IP Cameras Video Surveillance SP services M2M Mobile SPs Defense UtilitiesManufacturing Smart Cities Transportation Healthcare RetailFinance Connected Rail Connected Machine Connected Vehicle Connected Grid Cisco’s Approach to IoT “Customer-In” Approach •  Understanding of key business care about and pain points •  Relevance to LOB leaders / CXOs Products/Technologies •  Best-in-class ruggedized products •  Smart solutions for verticals •  IoT architectures Strategic Partnerships •  Industry partners •  Vertical software / service partners •  Service providers

26. Cisco Confidential 26© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialC97-718397-00 © 2013 Cisco and/or its affiliates. All rights reserved. 26 Rapid growth puts pressure on city infrastructure, making it harder to maintain citizen quality of life Greater need to manage carbon footprint and improve sustainability Boosting livability index is more crucial than ever to retain and attract trade, commerce, and talent City Challenges Implication Rapid urbanization §  50% of world population lives in cities §  6.3 billion will live in cities in 2050, up 70% from 3.6 billion in 2010 Environmental pressure §  Cities responsible for between 60-80% of world’s energy and greenhouse emissions §  Cities consume 60% of all water and lose as much as 20% in leakage Economic pressure §  Large section of developed world will only grow between 0-2% in 2013 §  Recent economic recovery has not resulted in proportional job growth City Issues: Rapid Urbanization, Economic Constraints, and Environmental Sustainability The ability to improve city infrastructure management is increasingly defining social, environmental, and economic success

27. Every city department makes investments independently resulting in: •  No sharing of infrastructure costs and IT resources •  No sharing of intelligence/information, e.g., video feeds, data from sensors, etc. •  Waste and duplication of investment and effort •  Difficulty in scaling infrastructure management Waste management Pollution/ environment City lighting Public safety Parking optimisation Traffic management This fragmented approach is inefficient, has limited effectiveness, and is not economical Cities Have Traditionally Addressed Issues in Silos

28. Cisco Confidential 28© 2013-2014 Cisco and/or its affiliates. All rights reserved. EDCS-962044 (7/11) Individual Trenching Surveillance Camera Traffic Analytics Parking System Networks and Antennas Incremental Decision Making Leads to Duplicate Investment in Infrastructure, Labor, Network

29. Cisco Confidential 29© 2013-2014 Cisco and/or its affiliates. All rights reserved. Transportation Safety and Security Utilities Environment Convergence Cities need a CONVERGED approach that breaks these silos that lowers TCO and unlocks new use cases

30. City Infrastructure Management over a Common Network Smart+Connected Parking Give citizens live parking availability information to reduce circling and hence congestion Smart+Connected Traffic Monitor and manage traffic incidents to reduce congestion. Smart+Connected Lighting Manage street lighting to reduce energy and maintenance costs Smart+Connected Location Services Provide real time view of people, sensors and flow data to aid planning, commerce, tourism for contextual content & advertising Smart+Connected Safety and Security Automatically detect security incidents, shorten response time, and analyze data to reduce crime CIM City Data Layer – Application enablement layer City Network - Infrastructure Layer

31. Smart Street Lighting: Benefits §  Energy savings from: §  Lighting levels adjusted to traffic density §  Dimming and extending life of luminaires §  Central monitoring and reporting for individual street lights, enabling more effective maintenance §  Every light can be tagged and tracked, improving accuracy and simplification of asset management §  Reduction in carbon emissions plus energy saving of up to 50%, rising to 80% with the introduction of Smart Control §  Improved emergency services: Emergency operators can flash nearby lights to speed first responders arriving at the scene

32. Cisco Confidential 32© 2013-2014 Cisco and/or its affiliates. All rights reserved. The NetSense platform turns LED light fixtures into sensor-equipped, smart devices capable of capturing and transmitting data near real-time, enabling new applications and services (lighting, parking management, safety and security, location-based etc.) City Lighting Network with Multi-Sensing Nodes PARKING TRAFFIC LIGHTING ENVIRONMENT LIGHTING CCTV PARKING Before PARKING TRAFFIC LIGHTING ENVIRONMENT LIGHTING CCTV PARKING After

33. Cisco Confidential 33© 2013-2014 Cisco and/or its affiliates. All rights reserved. Smart+Connected City Parking: How It Works Street City Foundational Network POWER Sensor Gateway on Cisco CGR STREET CABINET Ruggedized Switch Parking Sensor Parking Sensor Parking SensorNo Parking Zone Solution Components 1  Sensors on parking spots 2  New generation of parking meters 3  Video camera with analytics Data Flow 1  Sensors detect parking events 2  Correlation of sensor and meter events to generate meter violations 3  Cameras detect no-parking and loading zone violation events Video Camera

34. 3750 172.130.32.1 (120.130.32.1) Zone Switch 1 Cell Switch 1 Cell 1 PLC 172.130.0.0 (120.130.0.0) 172.130.32.0 (120.130.32.0) NMS 172.130.0.1 (120.130.0.1) 192.168.1.2 (172.2.32.2) 192.168.1.3 (172.2.32.3) 192.168.1.4 (172.2.32.4) NAT Table 192.168.1.* <-> 172.2.32.* 120.17.0.5 A-B HMI Siemen’s RFID 192.168.1.7 (172.2.32.7) 192.168.1.6 (172.2.32.6) NAT Table 172.128.0.0 <-> 120.128.0.0 /23 Armor I/O 172.130.64.1 (120.130.64.1) Cell Switch 2 Cell 2 PLC NAT Table 192.168.1.* <-> 172.2.64.* A-B HMI Siemen’s RFID Armor I/O 172.130.64.0 (120.130.64.0) 192.168.1.6 (172.2.64.6) 192.168.1.2 (172.2.64.2) 192.168.1.3 (172.2.64.3) 192.168.1.4 (172.2.64.4) 192.168.1.7 (172.2.64.7) IoT in Manufacturing Ethernet I/O •  Preventative Maintenance & Analytics •  Integrated Machines and Robotics •  Agile Manufacturing & Advanced Automation •  Plant-wide Access to Machine

35. Connected Factory Benefits Harley-Davidson Accelerates Product Cycles IoE Solution Manufacturing flexibility across supply chain York, PA Business Outcomes •  Product Cycles Sped 10–20% •  NPI Now 1.5 Weeks (Was 1 Year) •  Less Downtime/Scrap Saves $200 M Manufacturers like Harley are using IoT and IP networks to connect everything within a plant and share information across multiple locations and business networks. Once machinery and systems are connected within the plant, manufacturers are using this information to automate workflows to maintain and optimize production systems without human intervention. “What used to take hours or days to triage and troubleshoot problems now takes minutes,” said David Gutshall, infrastructure design manager at Harley-Davidson Motor Company.

36. Wireless in the Plant & Factory Wireless Tooling •  Optimized Plant Floor Layouts •  Flexible & Rapid Re-tooling •  Ergonomics & workforce Productivity Advantages of a wireless network include: •  Lower installation costs due to cabling and hardware reduction •  Lower operational costs by eliminating cable failures •  Ability to connect hard-to-reach, restricted and remote areas •  Gains in productivity and efficiency due to equipment mobility •  Higher productivity and less downtime due to personnel mobility

37. Data Acquisition in process oriented industries Cisco Wireless Mesh Architectures Wireless Technologies: Enabling Advanced Process Control •  HONEYWELL ISA 100 •  EMERSON W-HART •  Field Area Networks (900 Mhz) •  Wifi 802.11a/b/g/n

38. §  Wellhead monitoring to 15,000+ wells §  More information from the wells drives higher production and lower operating costs (energy, etc.) §  Preemptive maintenance based on better data Oil & Gas Cisco IR 509 router Cisco CGR 1240 router

39. Worker Safety

40. Worker Safety

41. Challenge §  Maximize production efficiency by tracking all mining operations §  Keep employees safe with remote operation and monitoring of hazardous work areas §  Control production costs through better asset and site management Solution §  Real-time visibility, monitoring, and ventilation control provides support for ventilation on demand system §  Single multiservice IP network provides wireless connectivity in demanding environments §  Partner RFID solution enables live tracking of all people and assets anywhere in the mine Mining – Safety, Efficiency Results •  Ventilation on demand reduces energy costs between $1.5 and $2.5 million per year •  Improved tracking enables the mine to locate employees instantly in the event of an emergency 45 to 50 minutes faster than before •  Enhanced asset tracking provides near real-time insight into the status and location of equipment for safer and more efficient operations

42. §  Smart Grid for Distribution & Transmission §  Multi-service Field Network for metering and grid automation. §  Secure operation WAN for substations to meet NERC CIP regulations. §  Pass audits and prepare grid for two-way power flows. Utility Cisco IR 529 router

43. Cisco Confidential 43© 2013-2014 Cisco and/or its affiliates. All rights reserved. Connected Ports & Shipping •  Fully-automated port terminal •  Drastically lower operating costs/labor •  Autonomous cranes to load/unload containers •  Autonomous vehicles to transport containers •  GPS tracking and management of cargo •  Better asset protection of expensive freight •  Communicate with other vehicles in supply chain (i.e. trucks, freight rail cars, etc) •  Live video surveillance of port/docks •  Enable mobile apps for port workers to boost productivity and improve operations •  Meet strict regulations of shipping industry Cisco 819H router

44. Connected Port Case Study

45. Case Study – The Connected Schoolbus •  HISD%provides%transporta1on%services%to%the%largest%single%geographic%area% in%the%state%of%Texas%covering%625%square%miles.%% •  HISD%is%unique%in%that%they%provide%a%single%hub%where%students%are%bused% to,%and%then%transfer%to%another%bus%to%reach%their%final%des1na1on.% •  With%100%buses%and%50%“white%fleet”%vehicles%requiring%technology,%a%one% size%fits%all%or%COTS%approach%will%not%benefit%HISD’s%mid%to%long%term% strategic%goals.%

46. RuBAN Vehicle Tracking Network Vendors

47. RuBAN Driver Management (V2I) Network Vendors

48. RuBAN Vehicle to Vehicle (V2V) Network Vendors

49. RuBAN Vehicle Telematics Network Vendors

50. RuBAN Physical Security Network Vendors

51. RuBAN Automated NMS Network Vendors

52. Connected Healthcare….. Virtual Patient Observation §  Improved patient satisfaction & HCAHPS scores §  Increased revenue and CMS reimbursement §  Improved operational efficiency through use of video collaboration §  Improved care outcomes and fewer repeat visits §  Enhanced IT efficiency & manageability Business Outcomes Live monitoring, Faster Response time to patients – eliminate “walking the long halls” and missing calls

53. IP and Facility Networks are Converging 53 Building Services and Technologies Non-IP IT Services and Technologies IP Based High-speed Internet Lighting Wireless Elevators Continual monitoring IP telephony HVAC sensors Audio and video conferencing Visitor management Video surveillance Interactive media Access Digital signage Energy VPN

54. PoE slashes cabling cost for new construction AC conduit Structured cabling •  Electrician wage rates •  Bending conduit •  Electrical code •  Structured cabling cost structure •  Pull bundles •  Low-voltage

55. The Transition to Connected Lighting Traditional Lighting Infrastructure Connected Ceiling Infrastructure •  High voltage cabling for lighting (110V or 277V Power) •  Legacy RS-485 protocol for control A/C Power Lighting Control Module Control Network (DMX, DALI, LonWorks, BACnet, KNX, RS-485) Digital Lighting Control Driver Modules Sensors (Light, Motion, CO2/CO, etc.) WiFi Access Point IP Video Surveillance Camera Wall Switches HVAC Variable Air Valves Connected Ceiling Applications … Wiring Closet Energy Mgmt Bldg Mgmt Lighting Control Cisco/Partner Cloud Services Commercial LED PoE Fixtures •  Switch PoE power LED light and other edge devices •  Both power and control through RJ-45 Ethernet cable

56. Digital Ceiling Unlocks the Power of IoT •  Light •  Occupancy / motion •  WiFi •  LiFi •  BTLE Integrated Sensors Integrated radios Metering Analytics •  Energy •  Space / occupancy •  Resources •  Grouping / interactions

57. Cisco Canada – Toronto HQ Smart Lighting RBC Waterpark Place Most Connected building in Americas 1 million SF of commercial office (100k SF for Cisco HQ) One Network for IP lighting, IP HVAC, metering, security, blinds Developer: Oxford Properties, Building/integrators: EllisDon Central management through Cisco Integration Platform (CIP) Solution First Philips-Cisco solution in Americas 1440 IP POE LED fixtures Occupancy, Control, Energy Savings incremental Cisco network ~ $380k …also, first Delta Controls IP POE HVAC controllers in the world

58. •  IT World Canada •  February 17th, 2015 •  http://www.itworldcanada.com/article/ light-fixtures-will-have-ip-addresses- in-new-cisco-canada-hq/102055

59. The World Generates More Than 2 Exabytes of Data Every Day Connected Objects Generate Big Data 46 million in the US alone 1.1 billion data points (.5TB) per day A large offshore field produces 0.75TB of data weekly A large refinery generates 1TB of raw data per day 10TB of data for every 30 minutes of flight With >25,000 flights per day, petabytes daily A single consumer packaged good manufacturing machine generates 13B data samples per day

60. Cloud

61. Cloud

62. Fog Fog Puts Intelligence Closer to the Data Source Cloud IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx IOx

63. Fog… Distributed Computing •  Fog Computing, developed by Cisco, is a paradigm that extends Cloud computing and services to the edge of the network. Similar to Cloud, Fog provides data, compute, storage, and application services to end-users. •  The distinguishing Fog characteristics are its proximity to end-users and devices, its dense geographical distribution, and its support for mobility. Services are hosted at the network edge. By doing so, Fog reduces service latency, and improves QoS, resulting in superior user-experience. •  Fog Computing supports emerging Internet of Things (IoT) applications that demand real-time/predictable latency (industrial automation, transportation, networks of sensors and actuators). •  Thanks to its wide geographical distribution the Fog paradigm is well positioned for real time big data and real time analytics. Fog supports densely distributed data collection points, hence adding a fourth axis to the often mentioned Big Data dimensions (volume, variety, and velocity). http://newsroom.cisco.com/video-content?articleId=1208283 http://conferences.sigcomm.org/sigcomm/2012/paper/mcc/p13.pdf

64. Oil Rig Corporate Office, Houston, Texas Fog Cloud Employee Devices Machine Sensors Machine Sensors Machine Sensors Historical Data Warehouse Integrated Video Surveillance Geologist Data Analyst

65. Thank You! Questions?