This document discusses Cisco's video collaboration solutions. It introduces Cisco's unified call control platform that provides simplified scaling of video calls. It describes Cisco's Conductor technology that intelligently allocates video conferencing resources across a cluster of up to 30 MCUs. The document also discusses how Cisco is building intelligence into the network to help optimize video quality, simplify deployment and management of video endpoints, and provide live troubleshooting of video calls.

1. Beyond the MCU

2. Agenda
• Unified Video Call Control
• Scaling with Conductor
• Intelligence in the Network

3. Our Differentiation: People-Centric Collaboration

4. The Way People Communicate is Changing

5. The New Collaborative Workspace
MOBILE
SOCIAL
VISUAL
VIRTUAL

6. Title
Good video is
transformational.
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

7. Bad Video is
counterproductive
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

8. Cisco on Cisco
Number of Units
Deployed
402 402
Choice of 471 800
Collaboration
Experiences
3602 8000
Medianet
5638 15,000
FY11 FY12
18 x 10,000+ 20,000+
TM
MSE 40x +4500 B2B VC CUC End Points End Points
S
8000 CTM Conferencing S M
Core Network S Ports
Infrastructure
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

9. Cisco Collaboration
The value of the network reduces risk for the enterprise.
It just works: Quality, always on, secure mobility
Best User
Experience Guaranteed consistent experience
Predictable results in overload conditions
Video Goes
Low call load for help desks Nowhere Until
Simplified IT
Experience Rapid scaling, with video and voice All Are
Flexible deployment model – including VDI
Addressed
User-chosen device; granular policy-based control
Organizational Context-aware application and SaaS access control
Security
Secured applications and content

10. Unified Video Call Control

11. Main Elements of Call Control
• Endpoint Registration
• Call Routing
• Monitoring
• Maintaining Connections
• Call Admission Control (CAC)
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12. Video Architectural Components

13. Architecture at Close of Tandberg Acquisition
UC E20
Endpoints UC Manager VCS Control
CTS 500 Profile
EX
CTS 3010
TelePresence
Server
• CTS endpoints only supported proprietary MUX protocol
SIP
H.323
• Minimal interoperability between UC Manager and VCS Control
Media
• TelePresence Server (or MXE) required to bridge
between these two worlds #CiscoPlusCA

14. The New Standard for Call Control

15. Complete End-to-End Solution

16. Dial Plan Considerations
• Number-Based Dial Plan Networks (E.164)
• URI-Based Dial Plan Networks
• Integration with Voice Networks
• B2B Dialing
• Scalability
• Hierarchy
• Ease of Use

17. Dial Plan Example: Video Endpoint on VCS
• 3 aliases per endpoint: E.164, H.323, and SIP
• E.164: Should match dial plan of voice network, even if not yet
integrated
• H.322 Alias: Should match SIP URI (simplicity)
• SIP URI: Mirror email address scheme
• When users have multiple endpoints, naming conventions should
include endpoint type within Alias (ex:
FirstName.LastName.Ex90@example.com)
• Leverage FindMe for ease of use and address book simplicity
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18. Scaling with Conductor

19. Not All MCU Resources are Created Equally
• HD
• SD
• nHD
• Immersive
• Transcoded
• Screen Switched
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20. Creating Classes of Video Endpoints/Experience
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21. Scaling to Accommodate Pervasive Video
Simple Scalable Resilient
• Spontaneous and scheduled • Up to 30 MCUs • Redundancy cluster
conferencing • 1800 HD CP ports • Geographic distribution*
• Intelligent conference balancing • 2400 SD CP ports • Load balancing
TMS
VCS Control Cluster
Conductor Cluster
Unified Multipoint ‘Resource Pool’
MSE 8000
TPS, HD, SD
TelePresence HD MCU SD MCU CTMS (Future) MCU
Server

22. Simplifying Management & Deployment
alex.meetme ben.meetme chris.meetme
Before Moscow London New York Tokyo
With TelePresence alex.meetme ben.meetme chris.meetme ......... zaheer.meetme
Conductor
 Optimizes MCU resources
 Manages large numbers of
rendezvous conferences (aka
MeetMes) Moscow London New York Tokyo
 Single pool of MCU resources for
adhoc and scheduled

23. Geographic Scalability
Unified Cisco TelePresence Conductor Cluster
Conferencing
Enabling
TelePresence
from desktop
to immersive
room
Immersive
Cisco
Media Multipurpose
Nodes
Solution
Platform
Personal
Video Video
Enabled Web Enabled Voice TelePresence

24. Geographically Redundant Conferencing
VCS Cluster
Conferencing Resource Pool

25. Intelligence in the Network

26. Challenges Deploying Video, Voice, and Data Applications
Endpoint Quality of Lack of
Deployment Experience Visibility
 Need for high-skilled  High expenditures with  Inability to assess impact
personnel to deploy troubleshooting of video, voice and data
endpoints applications on the
 Don’t know where the
network
 On-going support of problem is most of the
endpoints is a challenge time  High-bandwidth upgrade
costs
 Cannot replicate
problems  Inability to verify service
level agreements

27. Plug & Play Configuration
CDP/LLDP/MAC OUI Automatic Port Provisioning Based On
Default Port Device Identification
Device Intelligence
Digital Media
player macro  Upon endpoint connection, access switch gathers
device intelligence via CDP, LLDP, MAC OUI etc
Security camera
Macro (QoS, VLAN)  Automatic port configuration of pre-defined macro
based on device ID
 Built-in system macros and customizable
 Cisco Digital Media Players , IP Surveillance Cameras,
IP phones , Access points
Benefits:
 Lower TCO with plug-and-play provisioning

28. Auto Configuration
Automate network configuration – Auto Smartports
Location awareness – Applications automatically learn from the network
How many IP
cameras do I have
installed in Bldg 24
Switch provides civic & geo
location info to endpoint –
Camera registers it’s
Camera with MSI: CDP: location = bldg CiscoWorks
location info with its
send ‘device type’ = Assign to VLAN 10 &
24/room 5 LMS
manager via CDP
‘Camera’ apply QoS policy x
WAN
IP Surveillance
Manager

29. Mediatrace: Live Video Troubleshooting
 Discovers an IP flow’s path in the network.
 Dynamically enables monitoring.
 Collects information on a hop-by-hop basis.
• Consolidates information into a single screen
• Collects system resource, interface and flow specific
(Performance Monitor) stats
 Locates degradation along the flow path.
• Information can be retrieved from Mediatrace by using
in either:
 A pre-scheduled, recurring monitoring session.
 An one-shot, on-demand collection of statistics, known as
a Mediatrace poll.

30. Mediatrace: Live Video Troubleshooting
Debug live sessions: What path did the media take? Where is the problem?
initiator#show mediatrace session stats 1 IP Packet Count (pkts): 60
Session Index: 1 IP Byte Rate (Bps): 208
… Packet Drop Reason: 0
Mediatrace Hop: 2 (host=responder2, ttl=253) IP DSCP: 0
Metrics Collection Status: Success IP TTL: 57
Reachability Address: 10.10.34.3 IP Protocol: 17
Ingress Interface: Gi0/1 Media Byte Rate Average (Bps): 168
Egress Interface: Gi0/2 Media Byte Count (Bytes): 5040
Metrics Collected: Media Packet Count (pkts): 60
Flow Sampling Start Timestamp: 23:45:56 RTP Jitter Average (usec): 3911
Loss of measurement confidence: FALSE RTP Packets Lost (pkts): 0
Media Stop Event Occurred: FALSE RTP Packets Expected (pkts): 60
IP Packet Drop Count (pkts): 0 RTP Packet Lost Event Count: 0
Cisco Collaboration Manager IP Byte Count (Bytes): 6240 RTP Loss Percent (%): 0.00
IP_A IP_B
Mediatrace
IP_A, IP_B
Mediatrace: Hop by hop Collection of
Statistics from the Media Path Video Perf Measurement

31. Cisco Prime Collaboration Manager
Visualize all video collaboration sessions and their status
• Optimized Web 2.0 based user
experience with user centric workflows
designed for video collaboration service
and network operators
• Summary dashboard provides complete
status of the end-to-end collaboration
environment – a “one-stop-shop” for all
video collaboration monitoring needs
• Session monitoring allows quick
navigation to session level details for real
time point-to-point and multipoint video
session status and troubleshooting

32. Do I have to Upgrade the Whole Network?
 Media monitoring does NOT need to be in every hop for benefits to be realized
 Start in trouble spots or high usage areas
 The more locations are upgraded the more visibility and benefits you get!
Here is an example of media monitoring deployment:
• Phase 1: remote sites (expensive to troubleshoot)—enable Performance Monitor for high value
applications (e.g. videoconferencing and webex)
• Phase 2: trouble spots; high value applications—recurring issues on campus A
• Phase 3: new sites where additional visibility is needed to easily localize problems – based on what
we learned on phases 1 and 2
Bottleneck
Campus
A

33. Q&A
#CiscoPlusCA

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