This deck covers the value of using Cisco Prime Collaboration to manage your collaboration environment. Discover new ways of provisioning, reporting and troubleshooting through the single-pane-of-glass that is Cisco Prime Collaboration. For more information please visit our website: http://www.cisco.com/ca/

2. Session ID: T-CL-12-I
Shawn Cardinal – Cisco Collaboration CSE
Cisco Collaboration Administration:
Easy as 1-2-3

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Agenda
 Cisco Collaboration Architecture
 Cisco Prime Overview
 Cisco Prime Collaboration
 Provisioning
 Assurance
 Analytics
 Q&A / Demo
3

4. Cisco Collaboration
Architecture

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Collaboration Is One Coherent Experience
• Connecting people, not end-
points
• Conversations, not calls
• Familiar, intuitive, natural
• Any media, any device,
to anyone, at any time
• Integrates with business
processes
COLLABORATION

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Cisco VCS and TelePresence
Network
(Cisco Medianet )
Call Control and
Collaboration
Services
Cisco Phones & TelePresence Jabber
Cisco Unified Communications Manager
Edge
Workspace and
Endpoints
Cisco
Webex
Meetings
Cisco Collaboration Architecture
Webex
Network
and Compute
Prime
Collaboration
• Provisioning
• Assurance
• Analytics
Simple, Compelling and Consistent User ExperiencesUser
Experience
UCS / Virtualization
Management

7. Cisco Prime
Management Portfolio

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Cisco Prime Modular Management Portfolio
Analytics • Cisco PrimeAnalytics
Service Fulfillment
• Cisco Prime Order Management
• Cisco Prime Active Catalog
• Cisco Prime Service Inventory
• Cisco Prime Provisioning
Cloud
Management
• Cisco Intelligent Automation for
Cloud
• Cisco Prime Network Controller
Voice/Video
Collaboration
Management
• Prime Collaboration
• Prime Licensing Manager
• Prime Collaboration
Deployment
Carrier Management
• Cisco Prime Central
• Cisco Prime Network
• Cisco Prime Performance Manager
• Cisco Prime Optical
IT Management
• Cisco Prime Infrastructure
• Cisco Prime NAM
• Cisco NetFlow Generation Appliance
• Cisco IT Process Automation
• Cisco TES
• Cisco Prime Service Catalog
• Cisco Process Orchestrator
Subscriber
Management
• Cisco Prime Network Registrar
• Cisco Prime Home
• Cisco Prime Cable Provisioning
• Cisco Prime Access Registrar
Prime

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Legacy
Video
Prime Collaboration Provisioning and Assurance
Expressway
or VCS Expressway-E
IP Phones
DX Series
Jabber Win,
Mac, iOS and Android
Internet
Jabber Win,
Mac, iOS and
Android
TS and/or MCU for
ad hoc and rendezvous CMR
Any Endpoint
EX
Series
SX, MX and
C Series
Cloud-enabled
TelePresence
TX Series
EX Series
Conductor PSTN
IP PSTN
CUBE
UC Manager
TMS
TS and/or MCU
for scheduled
Prime
Collaboration
Provisioning
9
Prime
Collaboration
Assurance

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Cisco Prime Collaboration
Administration as Easy as 1- 2- 3
Assurance
Continuous
monitoring and
diagnostics
Analytics
Long term
trending
and analytics
Provisioning
Simplified
deployment
and
configuration
Standard
Advanced
Standard
Advanced
Advanced

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Packaging (v10.0)
 Prime Collaboration Standard: Provisioning & Assurance
− Included with all UC 10.0 UCL and CUWL licenses at no additional charge
− All UC 10.0 customers have the right to download and install
− Not supported for UC 8.x – 9.x
− Cannot be used in a services/MSP offering
 Prime Collaboration Advanced: Provisioning, Assurance & Analytics
− Can be offered to 100% of UC 8.x and above customers and is a chargeable add-on
− Tiered-pricing based on endpoints
− Partners using Prime in a service offering must purchase the Prime Collaboration
Advanced

12. Cisco Prime Collaboration
Provisioning
Simplifying Deployments

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Cisco Prime Collaboration
Administration as Easy as 1- 2- 3
Standard
Advanced
Standard
Advanced
Advanced
Provisioning
Simplified
deployment
and
configuration
Assurance
Continuous
monitoring and
diagnostics
Analytics
Long term
trending
and analytics

14. Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Provisioning Standard and Advanced Feature Split
for Cisco Unified Communications 10.0
Single Cluster
• Single user interface with both native features and contextual cross-launch
• Provisions all services (voice, Cisco® Unified Communications Manager video and Cisco TelePresence® endpoints,
presence, voicemail, mobility)
• Security Audit log, Order tracking system
• Three levels of role-based access control (RBAC)
- System level, advanced ordering level, and basic ordering level (no per-domain-group granularity)
• LDAP integration, federated or non-federated, per domain group
• Batch provisioning
Multi-Cluster
• Advanced RBAC and delegation; order admins can be assigned to different domain groups of users
• Ordering workflow (approver, MAC assigner, shipper, and receiver)
• Cisco Unified Communications and Cisco IOS® infrastructure templates with embedding and chaining, keywords,
and scheduled template-based provisioning
• Northbound workflow API (no longer optional)
• Managed services features
• Single batch file works across multiple clusters of CUCM, Unity Connection and Unity® clusters
Standard
Advanced

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Provisioning features
• Single interface for provisioning of users and their
voice and unified communications video services
• Policy-based automation to align
with enterprise rules, workflow, and delegation
• Scheduled scripts with templates
for bulk provisioning
• Tracking of all changes for expedited auditing and
troubleshooting
• Northbound workflow API for workflow automation

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Cisco Prime Collaboration Provisioning 10.0
New features
Device and Service Support
• Telepresence, video, voice, Jabber endpoint
provisioning
- For Cisco® Unified Communications Manager (10.0+) registered
endpoints
• FULL coverage for Cisco® Unified Communications Manager,
IM & Presence, and Cisco Unity Connection 10.0 apps
- Increased Prime Collaboration Provisioning native coverage
- Additional coverage using cross launch
- Service Templates can be set up and used in the Day 2
ordering workflow covering all user service attributes
- Advanced ordering role can get to all user service attributes

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Device and UI
• Single Sign On (SSO) support than enables seamless cross
launches to:
- TMS, Express, Prime Collaboration Deployment (PCD), and
Prime License Manager (PLM)
- Service pages on Cisco Unified Communication Manager
• Unified Communications (UC) service setup user interface
- Allows quick setup of UC services, including cluster setup for
Jabber™
- Includes User Data Service (UDS) interface for Jabber directory
service
- Cisco TelePresence® Management Suite (TMS) scheduling
groups are chosen, cluster by cluster
• Localization for Japan, Korea and simplified Chinese
Cisco Prime Collaboration Provisioning 10.0
New features

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Provisioning Concepts
18
DOMAIN
SERVICE
AREAS
USER
ROLES
SERVICE
TEMPLATES

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Provisioning Use Case – Add User
Choose
Domain
Add User

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Provisioning Use Case – Order New Service
20
CHOOSE
SERVICE AREA
ORDER
SERVICE

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Provisioning Use Case - Services
21
SELECT
SERVICE TO
PROVISION

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Provisioning Use Case – Video Endpoint
22
Video Endpoint
CONFIGURATION
MAC
ADDRESS
SERVICE
TEMPLATE

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Provisioning Use Case - Line
23
LINE
CONFIGURATION
Choose Service
Template

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Provisioning Use Case – Audit Feature
24
ORDER
TRACKING

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Provisioning Use Case – Order Completion
25
ORDER
COMPLETION
Order
Number

26. Cisco Prime Collaboration
Assurance
Monitor and Troubleshoot

27. Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Cisco Prime Collaboration
Administration as Easy as 1- 2- 3
Standard
Advanced
Standard
Advanced
Advanced
Provisioning
Simplified
deployment
and
configuration
Assurance
Continuous
monitoring and
diagnostics
Analytics
Long term
trending
and analytics

28. Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Assurance Standard and Advanced Feature Split
for Cisco Unified Communications 10.0
• Single user interface with both native features and contextual cross-launch
• Core UC components (Cisco® Unified Communications Mgr, voicemail, and presence)
• Core video components (TS, VCS, MCU, Conductor)
• Fault and performance metrics and short-term trending (RTMT)
• Configurable performance alerts and email notifications (RTMT)
• TMS ticketing
• Search and status
• Additional component coverage: CCE, CCX, CVP, UC8.6-9.x, gateways, switches, routers, CMTS, CTS-Man, third-
party SNMP
• Health dashboards (top five impacted MOS, trunk group, etc)
• Detail monitoring for endpoints: MOS, call failures, registration
• Auto-discovery, RBAC, grouping and topology views
• Fault and performance views of the network and video conferences
• Service quality (MOS, jitter, packet loss, etc.), call categorization and analysis,
call detail records reports
• Video session troubleshooting using Medianet
• Voice diagnostics views, Medianet call trace, and testing
• Alarm correlation, syslog events
• Managed services (for video only in Unified Communications 10.0; voice on roadmap)
Standard
Advanced

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Cisco Prime Collaboration
Dashboards and Dashlets
Dashboards
Dashlet

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Assurance Topology Multi Cluster

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Assurance Topology Single Cluster

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Assurance Topology 360 View

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Assurance (Advanced) features
Voice and Video Management
• Single pane of glass for the entire collaboration network
• Single repository for all collaboration inventory
• 3 rd party device support
Dashboard Summary
• View network status at a glance.
• Quickly identify potential problems.
• Instantly access troubleshooting tools.
Alarms & Correlation
• Multiple sources of network data, syslog customization
• Facilitates event notification reduction
• Facilitates email and SNMP forwarding
Proactive Troubleshooting
• Simulate traffic
• Test circuits and endpoints

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Assurance (Advanced): Diagnostics
Full Network View
• Endpoints, servers, and infrastructure
• Cluster-level groupings
Voice Diagnostic Portal
• KPI grouped by device type
• Multiple statistic overlay graphs
Voice Diagnostic Testing
• Run both real-time and scheduled tests.
• Check for dial tone, registration, and end-to-end
communication.
• Test links with IP SLA to isolate jitter and packet loss.
• Verify phone features are working.

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Assurance (Advanced): Video assurance
End-to-End Monitoring
• View all sessions – scheduled, completed, or in
progress.
• Rapidly isolate problems to the network or endpoint.
• Identify latency, jitter, and packet loss.
Real-Time Mediatrace Diagnostics
• View and simulate end-to-end sessions over Cisco®
and third-party devices.
• On Cisco network devices, view CPU, memory, and
interface statistics to locate bottlenecks in the
network.
• On Cisco Medianet devices, view jitter and packet
loss statistics and DSCP information to pinpoint
hotspots affecting session quality.

36. Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Cisco Prime Collaboration 10.0
New features (Advanced)
Device and Endpoint 360-Degree View
• At-a-glance consolidated information for devices, applications, and endpoints
• Contextual cross-launch for expedited troubleshooting
User 360-Degree View
• Active Directory integration
• Single interface to view all endpoints per user
• Ability to quickly determine service experience for all endpoints
• Contextual cross-launch for expedited troubleshooting
Troubleshoot In-Progress Audio Call Quality
• Receive alerts when key audio phone call quality degrades
• Trace call path and pinpoint hotspots causing quality degradation using Cisco®
Medianet
Video Assurance Enhancements
• Synthetic (P2P) test calls for proactive measurement of service experience
• ISDN (for legacy video deployments) device fault and performance monitoring
• Conferencing device fault and performance monitoring
• Cisco TelePresence® Video Communication Server license consumption information
• Better conference session diagnostics: Cisco TelePresence MCU to endpoint media
trace

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Cisco Prime Collaboration 10.0
New features (Advanced)
Jabber Endpoint Type Detection
Categorizes Cisco Jabber™ endpoints
• Cisco® Jabber Desktop (Windows and Mac)
• Jabber Mobile
• Jabber iPad
• Jabber Video
IPv6-Ready Endpoint Support
• Discovery of IPv6 endpoints
• Monitoring of IPv6 endpoints in topology view, endpoint
search, endpoint monitoring, and video session
monitoring
• Reporting of IPv6 endpoints using inventory metrics

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Assurance Use Case – Video Call Trace
38
Telepresence Call
Endpoint
Details
Troubleshoot

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Assurance Use Case – Video Call Trace
Troubleshooting
39
Start
Troubleshooting
Trace the path
of the call

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Assurance Use Case – Video Call Trace
Troubleshooting
40
Medianet Path
View
CPU Usage
Memory
Usage
Devices in
Call Path

41. Cisco Prime Collaboration
Analytics
Reporting and Optimization

42. Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Cisco Prime Collaboration
Administration as Easy as 1- 2- 3
Standard
Advanced
Standard
Advanced
Advanced
Provisioning
Simplified
deployment
and
configuration
Assurance
Continuous
monitoring and
diagnostics
Analytics
Long term
trending
and analytics

43. Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Analytics Advanced Only
for Cisco Unified Communications 10.0
Provisioning
Assurance
Analytics
Advanced -
Optional
Standard -
Included
• Single cluster
• Provisions collaboration services
• Two levels of RBAC for
delegation
• Audit log across multiple services
• Single cluster batch
• Single cluster
• Voice and video fault
• Performance metrics
• Email notifications
• Simple RBAC
Not available – advanced offer
only
Includes all standard features, plus:
• Multi-cluster in a single instance
• APIs for integration
• Process workflow
• Advanced RBAC
• Infrastructure templates
Includes all standard features, plus:
• Multi-cluster in a single instance
• Detailed endpoint monitoring
• Deep video session monitoring
• Multi-level RBAC and grouping
• Diagnostic tests and more
Long-term reporting and analysis:
• Technology usage
• Traffic analytics
• Capacity planning
• Asset usage
• Quality of service

44. Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
What is Prime Collaboration Analytics?
 UC & TelePresence customers are maturing and now
looking for tools to help optimize the TCO
 Customers want to analyze
• How end-users use the collaboration technologies
• How to do effective capacity planning
• What are the Collaboration traffic patterns
• How can I distribute and optimize the network services costs
 Key users : CIOs/CEOs, IT Planners, IT Managers
Prime Collaboration Analytics replaces Service Statistics Manager (of UCMS) capabilities
Cisco Prime Collaboration
Analytics
Cisco Prime Collaboration
Assurance
Collaboration
Network

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Cisco Prime Collaboration Analytics
Address collaboration analytics challenges
Capacity Analysis
• Busy-hour trunk analysis
• CAC bandwidth use analysis
• Conferencing (MCUs) use
• Trunk use analysis
Traffic Analysis
• Dialed-number analysis
• Off-net calls analysis
• Call traffic per location analysis
• Traffic-type (external, internal, local,
etc. calls) analysis
Technology Adoption
• Endpoint deployment trend
• Endpoint model and type use trend
• Voice and video technology use
trend
Asset Use
• Least-usedendpoints analysis
• No-show Cisco TelePresence® rooms
trends*
• Most-used Cisco TelePresence*
endpoints
Service Experience
• Call-failure trends
• Service quality distribution by
location
• Most affected endpoints analysis
* Planned for future releases

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Analytics– technology adoption use case
46
A common problem for my team is identifying which
devices are provisioned in the Cisco Unified
Communications Manager (Cisco UCM), but are no
longer in use. This issue is getting more complex
as Cisco employees have multiple devices
associated with their one directory number. Its
becoming increasingly important for my team to
gain visibility into endpoint usage. – Jim Marshal
(Cisco IT)
Technology adoption metrics, number of audio and video
endpoints, call minutes
-> Reporting (ROI), benefit realization for business case

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Analytics– Collaboration network planning use case
47
With increasing voice and video communication in my organization, it is becoming critical for
my team to understand the pattern of trunk usage and plan ahead for additional capacity to
improve end-user satisfaction. – Sr. IT Manager (A large health care organization)

48. Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 48
Cisco Prime Collaboration Analytics
Asset Usage
Asset Usage: least used endpoints :
summary and details
-> Reporting (ROI), Planning expansion

49. Cisco Prime Collaboration
Summary and
Additional Resources

50. Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Summary
50
Enhance the administration of your collaboration
solutions by simplifying provisioning, assurance
and analytics
Cisco Prime Collaboration
Easy as 1-2-3

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Americas
Edition
Software Trial Downloads | VoDs |
Product Info | Etc.
Cisco Prime for IT - Demo Series
Day Product Same Time Same Place
Every Tuesday Cisco Prime Collaboration
2:00 PM EST
(90 Min)
bit.ly/PrimeDemo
Every Wednesday Cisco Prime NAM & NGA
Every Thursday Cisco Prime Infrastructure
www.cisco.com/go/prime-demo
 No Registration Required
 Open to Customers, Partners and Cisco People
 Exceptions: No sessions on US Public Holidays and Cisco Shutdown

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For More Information
Cisco® TAC Prime Collaboration Support Forum
Cisco Prime™ Collaboration Website
http://www.cisco.com/go/primecollaboration
https://supportforums.cisco.com/community/
netpro/collaboration-voice-video/pcm
https://communities.cisco.com/community/technology/collaboration?vie
w=overview
Cisco Collaboration Community

53. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 53
Q&A

54. Prime Collaboration Demo