The Internet and IP networks are becoming increasingly relevant tools for energy management and reduction. Combined with alternative energy generation and delivery, the provision of smart and connected building and intellingent end-devices, we can truly complete the energy optimization cycle. IP networks and the ability of delivering power of Ethernet should be taken into serious consideration if energy matters are explored.

1. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Energy Matters Summit
The role of ICT for the future of Clean
Energy Technologies
Rick Huijbregts
@CiscoSCRE
#CiscoSmartTO

2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
51%
5%
2%
15%
27%
Food
Retailer
47%
5%
48%
Local
Government
40%
35%
15%
10%
Service
Provider
0
10
20
30
40
50
60
70
80
90
100
CO2Emissions(%)
12%
Road
75%
Air
10%
3%
Transportation
/ Logistics
12%
Road
75%
Air
92%
Prod.
7%
Grid
Loss
1% IT1% ICT
Energy
Producer
92%
Prod.
7%
Grid
Loss
Refrigeration
Manufacturing /
Logistics
Travel
ICT
Buildings
Banking
25%
20%
5%
50%
#CiscoSmartTO

3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
MONITOR
MANAGE
REDUCE
Make Every Connection a Green Connection
Electricity Use in Offices
• More than 70% of electricity consumed in the United States
is used in office buildings.
• Lighting and office equipment account for almost 46% of an office
building's energy use.
• 25% of all air pollution comes from automobiles; the slower traffic
moves in a city, the greater the pollution in a city.
• 40% of the pollution in Beijing is caused by traffic congestion.
• Boston commuters burn 63 million gallons of fuel each year idling
in traffic jams.
Traffic Flows in Cities
Appliance Use in Homes
• In the average home, 75% of the electricity used to power home
electronics is consumed while the products are
turned off.
• High-tech electronics account for more than 13 percent of a typical
household energy budget. By 2020, it could be as much as 25
percent.

4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
50
2010 2015 2020
Billions (devices)
0
40
30
20
10
50Billion
“Smart Objects”
25
12.5
7.26.8 7.6
Inflection
point
World Population
Source: Cisco IBSG white paper “The Internet of Things”, April 2011. #CiscoSmartTO

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#CiscoSmartTO

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• Directly from Solar to Device
• No power transmission and conversion losses
• No conduits, electrical wiring (all CAT5 or 6)
• Heat-load reduction
• Reducing OPEX cost (energy, maintenance, moves/adds)
#CiscoSmartTO

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“Don’t
bother
me
with
new
ideas,
I’ve
got
a
ba6le
to
fight!”
#CiscoSmartTO

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Rick Huijbregts
@CiscoSCRE
#CiscoSmartTO