In this presentation from GTEC 2011, Canada's Government Technology Event, Cisco Canada's CTO Jeff Seifert "connects the dots" on technology trends such as the rapid acceleration of video adoption, consumer devices in the workplace, the impacts of social media, increasing security requirements, data centre and desktop virtualization and smart buildings - and what it all means today and in the future. Follow Cisco Canada on Twitter at http://www.twitter.com/CiscoCanada Read more from Jeff on the Cisco Canada Blog: http://ciscocanada.wordpress.com/author/jeffseifert/

1. Building The Future:
The Next 5 Years
Jeff Seifert
CTO, Cisco Canada

3. Building The Future:
The Next 5 Years
Jeff Seifert
CTO, Cisco Canada

4. Consumerization Globalisation
Volatile Economies
Social Networking and Sustainable
Mass Collaboration Development

5. GREATEST ENGINEERING ENGINEERING’S GRAND
ACHIEVEMENTS OF THE 20TH CENTURY CHALLENGES
1. Electrification
2. Automobile 1. Make solar energy economical
3. Airplane 2. Provide energy from fusion
4. Water supply & distribution 3. Develop carbon sequestration
5. Electronics methods
6. Radio & Television 4. Manage the nitrogen cycle
7. Agricultural mechanization 5. Provide access to clean water
8. Computers 6. Restore & improve urban
9. Telephone infrastructure
10. Air-conditioning & refrigeration 7. Advance health informatics
11. Highways 8. Engineer better medicine
12. Spacecraft 9. Reverse engineer the brain
13. Internet
14. Imaging 10. Prevent nuclear terror
15. Household Appliances 11. Secure cyberspace
16. Health Technologies 12. Enhance virtual reality
17. Petrochemical Technologies 13. Advance personalized learning
18. Laser & Fiber Optics 14. Engineer the tools of scientific
19. Nuclear Technologies discovery
20. High-performance materials
National Academy of Engineering: http://www.greatachievements.org/

6. 1
Enable Productivity Trillion
Create New Services
300 Environmentally Friendly
Million
Devices
2004 2005 2010 2015 2020
Source: Cisco IBSG

7. Pervasive
Communications Mobility Globalization
Video
•In 2014, 91% •Nearly 1/3 of the •28% of •Urbanization of
of traffic on Collaboration market employees use 700 million people
networks will be will be Hosted by their mobile phone over next decade
2013 as the primary
Video
work phone •Big cities getting
•40% of professional bigger…100 new
•3 billion videos •From 2010 to
PC’s will be managed 1M+ cities by 2025
are watched 2015, global
under a hosted virtual
each day on desktop model by mobile data traffic
YouTube will grow 3.3x •3 Billion people
2013
faster than global connected to the
•Mobile video •By 2014, over 400 fixed broadband internet—next 10
will increase 66x million of the world’s data traffic. years
from 2009 to Internet users will
2014 access the network •Mobile traffic
solely through a originating from
mobile connection. tablet devices will
grow 205x from
Sources: Cisco VNI, Cisco IBSG, Gartner, Royal Pingdom, IDC
2010 to 2015!

8. Pervasive Video
A Market Transition
Web Video
Pervasive Web Pervasive Video
Market Transition
(start: 1995–achieved: 2000) (start: 2010)
Business Disruption Virtualized Transactions Virtualized Services
New Businesses eCommerce eHealth, eEducation, etc.
Smarter Endpoints Java, Flash, HTML-5 Medianet Service Interface (MSI)
Web Services Media Services
New Shared Infrastructure (web-servers, application (media transformation, recording,
acceleration, load Balancers, etc.) streaming, intercompany, etc.)
50% of Internet traffic after 5 90% of Internet traffic after 3
Network Impact
years years (forecast)*
Architecture Service Oriented Architecture Medianet
*Visual Networking Index, Cisco Systems 2010

9. Innovative Technologies
The Potential for Growth is Still Huge
Tablet & Smartphone Users vs. Other Markets
8000 74.1%
7000
6898 penetration
6000
5113
5000 18.4%
4000 penetration
Installed Base
5.7%
(Millions)
3000
2000
penetration
2000
1270
1000
1000 600 513 555 394
0
Smartphones/Tablets will pass PC shipments next year Source: RBC Capital Markets

10. THEN NOW
CARS LANDLINES ONLINE INTERNET
SHOPPING
TV RADIO MOBILE SOCIAL
DEVICES NETWORKING

11. Embrace Consumerization of IT
BUSINESS / GOVERNMENT CONSUMER
ANALYTIC
S
DIRECTOR
INTEROPERABILITY
network Y
TRANSCODING MULTIPOI
NT
OPTIMIZATIO
RECORDI
N
NG

13. Cisco’s Innovation Strategy: Disruption
Jump on Market Inflection Points
Video
Virtual
Mobile Audio+Text
Dedicated
Packet
Fixed
Switched
Routed Circuit
Shared
Bridged
WAN LAN VOICE CONNECTIVITY INFRA COLLABORATION
Time

14. Disruption: Technology x Business Model
Business Model
Hosted & Employee Workplace User
Pay per Use Empowerment Flexibility Contribution
Rich Internet • Software as a
Applications Service
• Cloud • Desktop
Virtualization
Computing Virtualization
Technology
• Rich Media
Video • YouTube
Collaboration
• IP
Wireless • Mobility
Communications
Consumer
• Consumerization
Electronics

15. Incubate New Technologies
Business Models & Processes TelePresence, Partner w/ Other Companies
IP Telephony, Network Admission
Linksys, Wireless, Control
WebEx, Quad, (Microsoft,
NetSolve Pulse Symantec, others)
Acquisitions Design New Products
CRS-3,
140+ Acquisitions Spin in Investments
IOS XR,
Andiamo ASR,
Nexus
1986: AGS 1993: Cisco 7000 2010: Carrier Routing
multi-protocol router Series Router System (CSR)-3

17. From… To…
PC Multiple
Devices
Documents
Rich Media
Intranet Extranet
Search Information
Finds You

18. • Meetings
• Training / Education
• Safety & Security
• Events
• Advertising
• Customer / Patient Interaction
• Organizational Communications

19. Video and Cloud and Wired-Wireless
Collaboration Virtualization
UCS Express TrustSec Medianet Application Velocity
Virtual Desktop Services WebEx on ASR 4G
WAN Optimization S/W Redundancy (ASR)
Cisco ISR G2 Cisco ASR 1000
Smart Install EnergyWise Scalability to 360 Gbps (ASR 1013) 40-Gbps ESP (ASR)

20. Start here
Consolidation Virtualization Automation Utility Market
Intercloud
Private Clouds
Unified Computing
Unified Fabric
Data Center Networking

21. Service Delivery
Platform [SDP]
(for S+CC)
Videoscape
(for SP Video)
Medianet
(for Ent Video)
Devices &
Applications
Management
Security
Network
Services
(for Media, Collaboration
and more)
Network
Infrastructure

22.  Video and voice
 Data security and compliance
 Interactivity
 Business continuity / agility
 Mobility
 Reduced TCO
 Real time, high quality experience
 Standardized IT experience,
customizable user experience  Range of devices
IT Standardization Rich Media Experience

23. Cisco VXI – Virtual Experience Infrastructure
Virtualized End-to-End System
Virtualized Virtualization-Aware Virtualized
Data Center Borderless Network Collaborative Workspace
Cisco Collaboration
Applications
MS Office Branch Cisco Clients
Microsoft OS CDN
Desktop Virtualization Software
Cius Business
Tablets
Hypervisor
Si
WAAS
Virtual
ISR Access
Unified CM
switching Cisco Virtualization
w/PoE Experience Clients
Nexus
Thin Client Ecosystem
Virtual
WAAS
Quad
ACE

24. Connected Virtual Offices
After:
Before:
Cisco Virtual Office
FACTS
Cisco has over 25,000 employees using the Cisco Virtual Office
solution in 70 different countries
Employees typically work 3 days at home and are 28% more productive
Cisco employees avoid an average of 58.2 commuting KMs per day
working at home – i.e. 227,000,000 driving KMs avoided a year
Cisco employees reduce auto emissions by 63,400 tons of CO2 annually

25.  Creates an environment similar to
a visit to a doctor or health
specialist
 Overcomes doctor scarcity in
remote areas
 Enables patients to travel less
and have more frequent doctor
interaction
 Useful for initial assessment and
maintenance
Combines state-of-the-art audio and video and medical information to provide remote
medical services securely

26. • David Suzuki's 75th Virtual
Birthday Event
• 16,000 students in 170+ schools
participated in Telepresence with
One Touch Webex
• David on Telepresence, Schools
on Webex HQ Video
• Children in schools asked David
questions over video
• Opportunity to bring scientists,
doctors, astronauts and others
into the classroom and take
students on virtual field trips

27. • Unified Command &
Control
• Common Operating
Picture
• Mobility and Rich Media
• Situational Awareness
• Collaboration
– Any Device
– Any Network
– Any Organization
– Any Media

28. The Next 5 Years…
Connected
Online
Video
Biometrics
Healthcare
Education
Analytics
3D IP TV
Events
Virtual
Transportation
Storage
gaming
Desktop

29. Sensing Computing Energy
Mobility Video Collaboration
Voice
Data